Marketing Content Specialist Job at Amtraco Llc in Racine

AMTRACO is a global holding company headquartered in Franksville, WI, that manages the shared services of HR, IT, and Finance for its operating units. The four distinct operating units owned by AMTRACO are:

EPSI - a distribution company servicing the surface finishing industry with presence in all major global markets.

STM - a manufacturer of pressure sensitive adhesive tapes

SBM - a commercial real estate company that buys, develops, and leases commercial real estate.

Roles & Responsibilities:

1. Graphic Design Support:

o Create and edit marketing materials, website graphics, social media visuals, and product images as needed.

o Ensure brand consistency across all creative assets.

2. Website Management (SEMrush & CMS):

o Manage and optimize five company websites using SEMrush for SEO, site audits, and keyword tracking.

o Implement website updates, including product listings, blog posts, and landing pages.

o Collaborate with internal teams or external developers for major site changes.

3. Email Marketing & Funnels:

o Build, schedule, and manage email campaigns for two companies, ensuring proper audience segmentation and automation.

o Monitor and analyze campaign performance, making data-driven adjustments to improve engagement and conversion.

4. Tradeshow Support (Infrequent):

o Assist with event planning, booth setup logistics, and marketing collateral for tradeshows.

o Coordinate pre- and post-show marketing efforts, including lead follow-ups.

5. Marketing Literature & Requests:

o Maintain an organized library of marketing collateral and fulfill literature requests for sales teams and customers.

6. Amazon Daily Operations:

o Oversee daily tasks such as updating product listings, managing customer reviews, and monitoring inventory.

o Assist with Amazon advertising (PPC campaigns) and troubleshooting listing issues.

7. Social Media Management:

o Plan and schedule content posts (1-2 times per week) across relevant social media platforms.

o Engage with followers, respond to inquiries, and monitor social media analytics for performance insights.

8. Swag Merchandise Management:

o Source, order, and maintain inventory of company-branded merchandise for events, employee engagement, and promotional campaigns.

o Track usage and distribute swag items as needed for tradeshows, sales promotions, and corporate initiatives.

9. Other duties as assigned.

Ideal Candidate Qualifications:

• Proficiency in graphic design tools (Adobe Creative Suite, Canva, etc.).

• Experience with SEMrush and website content management systems (WordPress, Shopify, etc.).

• Familiarity with email marketing platforms (Mailchimp, Klaviyo, HubSpot, etc.).

• Experience with Amazon Seller Central and basic PPC campaign management.

• Strong organizational skills and ability to multitask across different marketing functions.

• Experience in social media content creation and scheduling tools (Meta Business Suite, Hootsuite, etc.).

• Excellent written and verbal communication skills.

• Associates or Bachelor's Degree in Marketing or Related Field Required.

• Certificate or Training in Graphic Design or Similar preferred.

COMPANY BENEFITS

• Competitive wages and earned commission
• Health Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Paid Vacations, Holidays & Personal Days
• 401(k) with Company match.