The Director, Omni Channel Marketings leads the retail-specific marketing strategy, focusing on enhancing the customer shopping experience and boosting channel sales. They collaborate with the Account(s) VP or Director, wholesale teams, and retailers to drive eCommerce sales and formulate strategic direction for major marketing programs, in store events and retailer exclusives. They will also be the account lead for Ulta, Target, and HSN. Acting as the primary point-of-contact for retailer E-commerce Merchants and Marketing teams, they negotiate exposure, execute marketing programs, media and manage day-to-day business operations. Additionally, they oversee inventory, forecasting, and budgets for online-only channels, while internally driving cross-functional creative and content needs and ensuring timely asset delivery.
What You’ll Do:
E-commerce Account Management:
- Strategic Oversight & Optimization: Oversee e-commerce media and merchandising efforts across retail partner platforms to achieve online sales targets. Analyze sales performance, identify growth opportunities, and implement strategies to maximize revenue. Stay informed about platform developments and industry best practices.
- Retailer Collaboration & Partnership: Collaborate closely with Benefit Account Leads and retailer e-commerce teams to develop and implement joint marketing strategies.
- Strategy & Planning: Develop and execute a comprehensive omni-channel marketing strategy that integrates online and offline activities to drive sales and brand awareness. Create robust marketing plans aligned with monthly themes, new product launches, key product pillars, and retailer-specific initiatives.
- Campaign Development & Execution: Develop cohesive product launch programs that scale across online and offline channels, utilizing a variety of tactics (e.g., media, social media, email, CRM, in-store events, direct mail).
Qualifications:
- 5-8 years previous experience with relevant retail or trade marketing, ecommerce and merchandising background. Strong marketing background preferred.
- E-commerce Expertise: Deep understanding of e-commerce principles, best practices, and current trends. Experience managing online merchandising, digital marketing campaigns, and product catalog optimization.
- Omni-Channel Marketing Acumen: Proven ability to develop and execute integrated marketing strategies across online and offline channels.
Schedule:
- Hybrid - requires onsite presence weekly to a Benefit Office.
The target salary range for this position in California is $150,000 - $180,000 annually. The actual salary offered is based on market location and will depend on a variety of factors, which may include, as applicable, years of relevant experience; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job. This position is eligible to earn an annual bonus. This position is also eligible for the following benefits, including but not limited to: comprehensive health, dental and vision plans; a 401(k) plan with employer matching, various paid time off programs; employee discounts/perks; life insurance; disability insurance; flexible spending accounts.
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