Sr. Manager, Creative Services/Promotions, KGUN Job at Scripps Broadcasting Hold

Sr. Manager, Creative Services/Promotions, KGUN

Apply locations Tucson, AZ - KGUN/KWBA time type Full time posted on Posted 3 Days Ago job requisition id JR034847

KGUN, the Scripps ABC station in Tucson, AZ is hiring a Sr. Manager, Creative Services/Promotions! In this role, you'll manage a team of multi-media marketing and commercial production experts to execute a strategic plan to increase brand awareness, ratings, and revenue.

Tucson, Arizona is an exceptional place to live and work. Nestled between breathtaking mountain ranges, the city offers a stunning natural beauty that is unparalleled. The mild, sunny climate and low cost of living make Tucson an attractive destination for those seeking a high quality of life. The vibrant cultural scene, thriving arts community, and friendly, diverse population further enhance the appeal of this charming desert city.

• Manage a team of multi-media marketing specialists and client production specialists to ensure the highest quality news promotion and commercial production products.
• Assist in implementing and executing a strategic plan to solidify the brand and retain and recruit viewers. Works with the sales department to maintain and grow the client production base.
• Performs daily tactical implementation of the station brand, while interpreting research to focus messaging to attract viewers.
• Ability to write, produce, shoot, and edit effective spots (news promotion, special projects, and/or commercials).
• Monitor all creative messaging to reflect the brand in all promotions (news, special projects, all outside media, sales, and community projects).
• Assist with all digital and traditional marketing plans (online, social media, on-air, cable, radio, outdoor, etc.).
• Foster an environment of inclusion and mentorship to other department members, with a concentration on growing and developing each member’s skill set.
• Works with the Creative Director to strategize and execute all station promotion efforts.
• Works with the Creative Director and Sales Department to generate new streams of production revenue.
• Prioritize and implement new projects and technologies as they become available.
• Assist in the placement and execution of efficient and effective outside media buys.
• Acts as interim Creative Director when needed.

WHAT YOU'LL NEED:

• Bachelor’s degree in Communications and/or Marketing preferred.
• Minimum 5 years of broadcast/social media experience with an emphasis on strategically and creatively marketing to recruit and retain viewers.

WHAT YOU'LL BRING:

• Must be proficient in non-linear editing.
• Strong written and verbal communication skills.
• Knowledge of social media marketing concepts, including posting on social media platforms.
• Detail-oriented, driven to succeed, competitive, and able to execute responsibilities with minimum supervision.
• Ability to manage multiple projects.

ADDITIONAL CONSIDERATIONS:

• Valid driver's license, good driving record, and ability to provide proof of insurance with the company-required insurance limits.

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