Rocket Clicks
Search Engine Optimization (SEO) Strategist
Rocket Clicks, Menomonee Falls, Wisconsin, United States, 53051
Who We Are Looking For
Note: this role is currently open to candidates based in the United States who do not need visa sponsorship.
As an ideal candidate, you are an experienced professional in the world of SEO. You have tangible, quantifiable experience optimizing websites with confidence, from strategy to execution. You are intrinsically driven for success and hold yourself to a high standard, which manifests in high autonomy and self-management.
Communication is a strong point for you, whether in an email, slide deck, or Zoom call with clients. You make the complicated seem simple, and turn complex topics into clear action steps. This results in high client trust, not only in your results, but also in your strategic thinking and foresight.
You don't fear failure, because you research and consider options before executing, and you know that learning requires taking risks. When things don't go as planned, you are the first to take accountability. You are open-minded and driven to learn as much as you can, regardless of whether it aligns with your existing assumptions.
Objective
The Strategist leads client engagements to successful outcomes, resulting in long-term client retention and scope expansion, as well as referrals to new business.
The Strategist's main KPI is Managed Revenue, defined as the revenue paid to Rocket Clicks by clients for Organic Search services, shared among the participating team members. Each Strategist is expected to manage $20,000 in revenue. The exact Managed Revenue expectations will fluctuate due to company conditions, and will be visible and communicated regularly to the Strategist.
The ideal candidate is not only a passionate, independent, and confident digital marketing expert with an emphasis in SEO, but also has excellent people skills and can effectively discuss digital strategies from the perspective of a growth-minded business owner.
Responsibilities & Processes
Account Strategy (60%)SEO for local, ecomm, lead gen, B2B, SaaS clientsCross-service (paid search) opportunity analysisPerformance analysisExperiment ideation and prioritizationLong-term strategy settingClient Relationship (20%)
Excels at leading regular communications (email, video call, chat channel)Quarterly business reviewsEstablish & maintain trusting relationshipsTeam Contribution (10%)
Delegate & give feedback to rising AnalystsContribute to team playbook improvements & processAudit other client accounts, prospect accountsSupport in training newer AnalystsHost relevant team trainingsPersonal Development (10%)
Stays up-to-date with new trends, information, insights & industry standardsSelf-teach new tactical skills & emerging channelsParticipate with Manager on growth plan & coachingCompetencies
Problem SolvingUses rigorous logic and methods to solve difficult problems with effective solutionsLooks beyond the obvious and doesn't stop at the first answerProbes all fruitful sources for answersCan see hidden problemsIs excellent at honest analysis
Presentation SkillsEffective in formal presentation settings, regardless of group size and seniorityCan speak both to prepared data and focal points as well as controversial or in-the-moment topicsCommands attention and can manage group process during the presentation"Reads the room" when something isn't working and changes tactics
Strategic AgilityAnticipate future consequences and trends accurately; is future orientedArticulately paints credible visions of possibilities and likelihoodsCan create competitive and breakthrough strategies and plansVisualizes entire marketing funnel and how owned and supported tactics work together
Customer Focus (+Business Acumen)Emphasizes understanding and meeting expectations/requirements of clientsActs with client in mindEstablishes and maintains effective relationships with clients, gaining their trust and respectStrive to understand the client's business, industry, competitive landscape
Prioritization & PlanningIdentifies the most important priorities, and concentrates efforts of self and others on theseCan quickly sense what will help or hinder accomplishing a goalSets objectives and goals, and breaks down process steps to achieve them
Functional/Technical SkillsHTML/CSSBasic JavascriptWordPress, common Ecommerce CMS (Shopify, BigCommerce, Magento etc.)Google Analytics (Goals, Attribution, Funnels)Google Tag ManagerOffice Suites (Slides/PowerPoint, Docs/Word, Sheets/Excel)SEMrush, BrightLocal, Ahrefs, etc
Qualifications
Required
3+ years of experience in digital marketing with an emphasis on SEOMinimum of 1 year SEO experience with on-site optimization and copywritingPassion for SEO and online marketingExperience managing 4+ clientsStrong writing skills in digital marketing that include: copywriting, clear client communication, webpage content writing, editing/proofreading, presentationsPreferred
Relevant Certifications: Google AnalyticsPrior experience with Lead Generation and E-Commerce businesses
Note: this role is currently open to candidates based in the United States who do not need visa sponsorship.
As an ideal candidate, you are an experienced professional in the world of SEO. You have tangible, quantifiable experience optimizing websites with confidence, from strategy to execution. You are intrinsically driven for success and hold yourself to a high standard, which manifests in high autonomy and self-management.
Communication is a strong point for you, whether in an email, slide deck, or Zoom call with clients. You make the complicated seem simple, and turn complex topics into clear action steps. This results in high client trust, not only in your results, but also in your strategic thinking and foresight.
You don't fear failure, because you research and consider options before executing, and you know that learning requires taking risks. When things don't go as planned, you are the first to take accountability. You are open-minded and driven to learn as much as you can, regardless of whether it aligns with your existing assumptions.
Objective
The Strategist leads client engagements to successful outcomes, resulting in long-term client retention and scope expansion, as well as referrals to new business.
The Strategist's main KPI is Managed Revenue, defined as the revenue paid to Rocket Clicks by clients for Organic Search services, shared among the participating team members. Each Strategist is expected to manage $20,000 in revenue. The exact Managed Revenue expectations will fluctuate due to company conditions, and will be visible and communicated regularly to the Strategist.
The ideal candidate is not only a passionate, independent, and confident digital marketing expert with an emphasis in SEO, but also has excellent people skills and can effectively discuss digital strategies from the perspective of a growth-minded business owner.
Responsibilities & Processes
Account Strategy (60%)SEO for local, ecomm, lead gen, B2B, SaaS clientsCross-service (paid search) opportunity analysisPerformance analysisExperiment ideation and prioritizationLong-term strategy settingClient Relationship (20%)
Excels at leading regular communications (email, video call, chat channel)Quarterly business reviewsEstablish & maintain trusting relationshipsTeam Contribution (10%)
Delegate & give feedback to rising AnalystsContribute to team playbook improvements & processAudit other client accounts, prospect accountsSupport in training newer AnalystsHost relevant team trainingsPersonal Development (10%)
Stays up-to-date with new trends, information, insights & industry standardsSelf-teach new tactical skills & emerging channelsParticipate with Manager on growth plan & coachingCompetencies
Problem SolvingUses rigorous logic and methods to solve difficult problems with effective solutionsLooks beyond the obvious and doesn't stop at the first answerProbes all fruitful sources for answersCan see hidden problemsIs excellent at honest analysis
Presentation SkillsEffective in formal presentation settings, regardless of group size and seniorityCan speak both to prepared data and focal points as well as controversial or in-the-moment topicsCommands attention and can manage group process during the presentation"Reads the room" when something isn't working and changes tactics
Strategic AgilityAnticipate future consequences and trends accurately; is future orientedArticulately paints credible visions of possibilities and likelihoodsCan create competitive and breakthrough strategies and plansVisualizes entire marketing funnel and how owned and supported tactics work together
Customer Focus (+Business Acumen)Emphasizes understanding and meeting expectations/requirements of clientsActs with client in mindEstablishes and maintains effective relationships with clients, gaining their trust and respectStrive to understand the client's business, industry, competitive landscape
Prioritization & PlanningIdentifies the most important priorities, and concentrates efforts of self and others on theseCan quickly sense what will help or hinder accomplishing a goalSets objectives and goals, and breaks down process steps to achieve them
Functional/Technical SkillsHTML/CSSBasic JavascriptWordPress, common Ecommerce CMS (Shopify, BigCommerce, Magento etc.)Google Analytics (Goals, Attribution, Funnels)Google Tag ManagerOffice Suites (Slides/PowerPoint, Docs/Word, Sheets/Excel)SEMrush, BrightLocal, Ahrefs, etc
Qualifications
Required
3+ years of experience in digital marketing with an emphasis on SEOMinimum of 1 year SEO experience with on-site optimization and copywritingPassion for SEO and online marketingExperience managing 4+ clientsStrong writing skills in digital marketing that include: copywriting, clear client communication, webpage content writing, editing/proofreading, presentationsPreferred
Relevant Certifications: Google AnalyticsPrior experience with Lead Generation and E-Commerce businesses