Overdrive Interactive
Paid Media Specialist
Overdrive Interactive, Allston, Massachusetts, us, 02134
Overdrive Interactive is a Boston-based digital agency with a unique blend of strategic, media, creative and technical services that truly represent the model of what most agencies are striving to become in today's competitive environment. Employment at Overdrive means having the opportunity to work in a dynamic environment providing some of the world’s leading companies with the cutting edge online marketing programs they need to succeed and grow. Our team members get their heads around online advertising, search marketing, social media, mobile, digital creative, analytics and more – all the things marketing and creative professionals need experience in to thrive in today’s ever changing marketplace. Want to know more? Check out our site at www.overdriveinteractive.com
Paid Media Specialist
Overdrive is seeking candidates for the position of Paid Media Specialist. The applicant should have
2 years
of experience with paid search programs (Google AdWords, AdCenter). The SEM/Paid Media Specialist will be responsible for planning, implementing, analyzing and optimizing our paid search marketing campaigns using Overdrive's suite of campaign management and tracking tools. Candidate must be energetic and ready to learn in a fast-paced high-growth environment.
About You
Working knowledge of Programmatic Display and Paid Social platforms
Client facing
Campaign management
Job Responsibilities
Plan, implement, manage, analyze and optimize paid media marketing campaigns (Google, Facebook, LinkedIn, Reddit, Display, DOOH …)
Compile and document campaign analysis, performance reports and measure ROI for assigned clients
Proactively learn about media behaviors, technology, news and strategies and present key developments and discoveries with the other team members via internal and external communications
Work directly with account managers and clients in deploying paid media strategy
Develop a close working relationship with partners and technology suppliers to find executable solutions for clients
Create internal and external points of view and case studies for clients
Liaise with other channels to ensure a cohesive approach is taken to achieve client goals
Requirements
We ideally need someone who can step in and run accounts immediately, so our preference will be someone with at least 2-3 yrs. experience, ideally with management experience of one or more platforms
Ensures Paid Media campaigns are managed effectively to achieve expected performance targets
Monitor and optimizes Paid Media campaign implementations
Fluency with Microsoft Excel
(Pivots, Vlookups), Powerpoint, Google Editor, Doubleclick,
Google tag manager, and various media planning tools
Ability to manipulate and create digestible insights from large data sets
Uncompromising attention to detail and ability to set and meet deadlines
Benefits
Health and Dental insurance
401(k) retirement plan with company matching contribution
Flexible spending accounts including: commuter and child care benefits
Vision care discounts
Paid vacation and holidays
Competitive salary
Employee referral bonus
Long term disability
Life insurance
Accidental death insurance
Industry training
Free healthy snacks, coffee and teas
Contemporary open-loft office space
Fun parties and office culture
Please include salary requirements with all responses. No phone calls please. EOE.
Paid Media Specialist
Overdrive is seeking candidates for the position of Paid Media Specialist. The applicant should have
2 years
of experience with paid search programs (Google AdWords, AdCenter). The SEM/Paid Media Specialist will be responsible for planning, implementing, analyzing and optimizing our paid search marketing campaigns using Overdrive's suite of campaign management and tracking tools. Candidate must be energetic and ready to learn in a fast-paced high-growth environment.
About You
Working knowledge of Programmatic Display and Paid Social platforms
Client facing
Campaign management
Job Responsibilities
Plan, implement, manage, analyze and optimize paid media marketing campaigns (Google, Facebook, LinkedIn, Reddit, Display, DOOH …)
Compile and document campaign analysis, performance reports and measure ROI for assigned clients
Proactively learn about media behaviors, technology, news and strategies and present key developments and discoveries with the other team members via internal and external communications
Work directly with account managers and clients in deploying paid media strategy
Develop a close working relationship with partners and technology suppliers to find executable solutions for clients
Create internal and external points of view and case studies for clients
Liaise with other channels to ensure a cohesive approach is taken to achieve client goals
Requirements
We ideally need someone who can step in and run accounts immediately, so our preference will be someone with at least 2-3 yrs. experience, ideally with management experience of one or more platforms
Ensures Paid Media campaigns are managed effectively to achieve expected performance targets
Monitor and optimizes Paid Media campaign implementations
Fluency with Microsoft Excel
(Pivots, Vlookups), Powerpoint, Google Editor, Doubleclick,
Google tag manager, and various media planning tools
Ability to manipulate and create digestible insights from large data sets
Uncompromising attention to detail and ability to set and meet deadlines
Benefits
Health and Dental insurance
401(k) retirement plan with company matching contribution
Flexible spending accounts including: commuter and child care benefits
Vision care discounts
Paid vacation and holidays
Competitive salary
Employee referral bonus
Long term disability
Life insurance
Accidental death insurance
Industry training
Free healthy snacks, coffee and teas
Contemporary open-loft office space
Fun parties and office culture
Please include salary requirements with all responses. No phone calls please. EOE.