Senior Product Marketing Manager (Viator)

What We Do Viator’s B2B team is an exciting, fast growing business unit that drives revenue growth, diversification and innovation for Viator’s suppliers, affiliates, and partners. We offer suppliers and partners a variety of ways to work with Viator via a wide selection of tools and platforms. As an industry leader, you will be part of a team that works on some of the most exciting and impactful initiatives within our industry. This role is ideal for someone who is ambitious and interested in having a significant impact on the growth and performance of our suppliers and partners. What You’ll Do As a Senior Product Marketing Manager, you will be responsible for launching and leading go-to-market and product initiatives for our B2B products, focusing on growth of the Affiliate vertical. Collaborating closely with Product Management, you will serve as the go-to-market lead and the voice of the partner, providing essential feedback loops that will influence the product strategy and roadmap.In this role, you will own and/or contribute to the B2B team’s OKRs relating to acquisition, adoption, growth, engagement and retention. As a Senior Product Marketing Manager, Affiliates, You Will

Develop effective positioning, messaging & campaigns to drive demand and adoption of Viator’s Affiliate solutionsLead the launch of GTM campaigns for new products and features, including developing content/collateral, defining messaging/positioning, channel plans, and retention strategiesEnsure the success of business development, sales, onboarding, partner success and support by equipping them with knowledge, messaging, processes and collateral for attracting new partners and for growing product adoption after sales.Create content including email campaigns that help drive user activation and engagementPartner with a high-performing Product Management team to distill complex, technical product features into crisp value propositions for Viator’s partner segmentsConduct ongoing market, competitive & customer research to identify opportunities & areas of growth, to create a highly differentiated product offeringLeverage data & product analytics to understand and improve product engagement, usage & adoption metricsQualifications

4+ years in product, product marketing and/or marketingAt least 3 years in B2B product marketing with technical products, including some experience in the affiliate marketing and/or e-commerce distribution landscapeProven success translating complex technical concepts into compelling value propositions and marketing messagingDemonstrated capacity to craft & execute strategic programs that drive adoption, engagement and retentionTrack record of translating customer needs into product ideas that result in innovative product solutions that are adopted by target audiencesStrongly preferred: basic SQLYou Are

Customer oriented, understanding our partner's business challenges and opportunitiesAn excellent communicator - both verbally, in writing and visually.A terrific collaborator, able to partner effectively across teams with a broad range of skill sets and experience to arrive at the best solutionsAble to thrive in environments with a certain amount of ambiguity and that evolve rapidly in response to a changing external environmentCurious and analytical. You rigorously question and test your own and others’ assumptions, supported by dataA great colleague - the kind of person people love working with, open to sharing your experience with and seeking growth opportunities from othersInterested in joining a high-performing team with a supportive and inclusive culture.You Will

Be part of a global, distributed team, which means flexible working hours and a requirement to participate in early or late meetings on a regular basisBe working with people from a variety of backgrounds and culturesBe expected to travel

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