CrowdStreet
Marketing Manager
CrowdStreet, Portland, Oregon, United States, 97204
Join Us to Build Something Real!
We're serious about Building. We're a team that cares - about investors, about sponsors, and about each other. Building something great is never easy. We encounter obstacles. We face challenges. Things can sometimes feel chaotic. And because we build together, intentionally engaging our shared core values to build an inspiring culture, we enjoy our work - even when it's hard.
Our scale-up environment is ideal for people who are eager to dig in, navigating complexity and ambiguity in a productive, and positively impactful way. If this is you, we'd love to support your candidacy.
Role Summary
CrowdStreet's Marketing Manager supports projects focused on nurturing and converting our core customers. You will work collaboratively within the Marketing department and report directly to the Sr. Manager, Product Marketing.
Primary ResponsibilitiesPartner with Product Marketing Managers and other primary marketing functions including content, design, video production, and website administration, and other teams including Product, Investments, Service, and Sales to coordinate and track important marketing projects.Help manage important Product Marketing assets including messaging maps, market assessments, segmentation maps, personas, and other operating documents.Help facilitate and manage go-to-market strategies, operating across multiple teams and seniority levels.Become the Product Marketing team's subject matter expert on project management tools, such as Asana, to refine communication and operations within the team and in cross-team interactions.Partner with Product Marketing to create compelling creative briefs and overall messaging strategy.Run A/B tests across campaigns and channels to identify important levers of growth that we can scale across the program.Help Product Marketing identify opportunities and challenges within the customer journey and participate in developing solutions.Create marketing content related to specific products offered through CrowdStreet's Marketplace including advertising, social posts, and merchandising.The Experiences That Will Help You Succeed5+ years of relevant experience with an emphasis on product marketing, lifecycle marketing, or marketing operations.Knowledge and comfort using marketing systems including CRM, project management tools, and automation software.Proficient in software applications such as Powerpoint, Excel, and Word (and GSuite equivalents).CrowdStreet Benefits
We pay employee premiums for comprehensive health care including dental, vision, life and disability insurance. We also provide flexible PTO (take what you need!), family leave, 401K matching, a monthly stipend to support remote work, regular in-person gatherings, and a culture created through shared core values. Learn more about our benefits here.
About CrowdStreet
CrowdStreet is an online commercial real estate investing marketplace. Our customer, the individual investor, joins the CrowdStreet community to learn about and invest directly in institutional-quality private real estate deals. Our mission is to deliver the best online real estate investing experience and make it easy for individual investors to diversify their portfolios.
At CrowdStreet, inclusion, equity, and diversity are necessary to achieving our goals. Our differences in age, race, gender, nationality, sexual orientation, physical ability, thinking style and background bring a variety of knowledge that makes us collectively smarter and better able to compete. We are committed to recruiting, developing, and advancing a diverse staff and engaging in the work that makes that possible.
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We're serious about Building. We're a team that cares - about investors, about sponsors, and about each other. Building something great is never easy. We encounter obstacles. We face challenges. Things can sometimes feel chaotic. And because we build together, intentionally engaging our shared core values to build an inspiring culture, we enjoy our work - even when it's hard.
Our scale-up environment is ideal for people who are eager to dig in, navigating complexity and ambiguity in a productive, and positively impactful way. If this is you, we'd love to support your candidacy.
Role Summary
CrowdStreet's Marketing Manager supports projects focused on nurturing and converting our core customers. You will work collaboratively within the Marketing department and report directly to the Sr. Manager, Product Marketing.
Primary ResponsibilitiesPartner with Product Marketing Managers and other primary marketing functions including content, design, video production, and website administration, and other teams including Product, Investments, Service, and Sales to coordinate and track important marketing projects.Help manage important Product Marketing assets including messaging maps, market assessments, segmentation maps, personas, and other operating documents.Help facilitate and manage go-to-market strategies, operating across multiple teams and seniority levels.Become the Product Marketing team's subject matter expert on project management tools, such as Asana, to refine communication and operations within the team and in cross-team interactions.Partner with Product Marketing to create compelling creative briefs and overall messaging strategy.Run A/B tests across campaigns and channels to identify important levers of growth that we can scale across the program.Help Product Marketing identify opportunities and challenges within the customer journey and participate in developing solutions.Create marketing content related to specific products offered through CrowdStreet's Marketplace including advertising, social posts, and merchandising.The Experiences That Will Help You Succeed5+ years of relevant experience with an emphasis on product marketing, lifecycle marketing, or marketing operations.Knowledge and comfort using marketing systems including CRM, project management tools, and automation software.Proficient in software applications such as Powerpoint, Excel, and Word (and GSuite equivalents).CrowdStreet Benefits
We pay employee premiums for comprehensive health care including dental, vision, life and disability insurance. We also provide flexible PTO (take what you need!), family leave, 401K matching, a monthly stipend to support remote work, regular in-person gatherings, and a culture created through shared core values. Learn more about our benefits here.
About CrowdStreet
CrowdStreet is an online commercial real estate investing marketplace. Our customer, the individual investor, joins the CrowdStreet community to learn about and invest directly in institutional-quality private real estate deals. Our mission is to deliver the best online real estate investing experience and make it easy for individual investors to diversify their portfolios.
At CrowdStreet, inclusion, equity, and diversity are necessary to achieving our goals. Our differences in age, race, gender, nationality, sexual orientation, physical ability, thinking style and background bring a variety of knowledge that makes us collectively smarter and better able to compete. We are committed to recruiting, developing, and advancing a diverse staff and engaging in the work that makes that possible.
#J-18808-Ljbffr