Media Buyer

At GENETWORx Laboratory, we improve the health and wellness of lives around the world through dedicated research, experienced scientists, 21-st century technology, and in-depth diagnostics. Healthcare is personal and as such, the future needs to be, too. By intersecting genetic testing with personalized medicine and pharmacogenomics, were positioning our patients and empowering physicians with more precise, individualized, effective results.As a leader in precision COVID-19 testing, GENETWORx provides unparalleled support, results, and clarity during these uncertain times. GENETWORx has armed healthcare providers, employers and universities with rapid and accurate COVID-19 diagnostic and antibody testing which is essential for reopening businesses and communities.** Summary**As Media Buyer, you will be responsible for the management of campaigns and tactics designed to increase sales through targeted promotional direct marketing campaigns and strategies (primarily TV, Radio and Print). The Media Buyer will create, execute, and manage a variety of direct marketing campaigns that drive traffic to our website, landing pages, call centers, etc. with the purpose of generating leads and closing sales with new customers.You will work directly with the Director of B2C Marketing in assisting with customer acquisition programs across all product lines.** Responsibilities*** Support Sr. Director of Consumer Marketing in the development of paid media strategies, buys, and analytics using traditional media (Television, Radio and Print)* Research media options during planning process* Negotiate placement and stewardship of media+ Evaluate potential delivery of a wide range of media vehicles to determine which+ would most effectively drive KPIs+ Work with media sales representatives to develop customized programs that meet+ Genetworx sales goals+ Maintains all media buys and is responsible for the post-buy analysis* Support and/or manage the creation and optimization of traditional media campaigns+ Audience Identification and Targeting+ Campaign Testing (Objective/Tactics/Ads)+ Budget pacing and actualization* Communicate buy orders and commercial traffic instructions to media vendors* Responsible for entry and management of media buy orders and invoice reconciliation in the billing cycle* Source/communicate the ad material specifications and deadlines for all tactics within an approved plan* Work with team to deliver campaign metrics and, at campaign close, provide summaries of execution and analysis of performance** Qualifications*** Bachelor's degree* 3+ years of media buying experience on the client or agency side* 3+ years of experience negotiating media deals* Proficient in Microsoft Office Suite to include advanced excel skills, V-lookups, Pivot Tables, Dashboard software experience a plus* Strong data analytics experience* Solid knowledge of traditional media buying tactics ideas* Highly analytical, organized, possess excellent project management skills, financial acumen, strong written and verbal communication skillsCompensation: TBD