LineVision
Product Marketing Manager
LineVision, Boulder, Colorado, United States, 80301
Hybrid-Remote opportunity
Located in one of our offices in Boston, MA (HQ) or Boulder, CO.We are a rapidly growing climate tech company, helping our utility partners around the world lead the energy transition by enabling enhanced grid flexibility, resilience and security. With a strong balance sheet, proven technology, and the endorsement of leading utilities around the world, LineVision is positioned as the leader of a $30B global market and ready to scale our operations.As LineVision’s
Product Marketing Manager , you will be a key member of LineVision’s marketing team. Reporting to the
Senior Director of Marketing , you will be responsible for guiding LineVision’s go-to-market strategy. You will keep the voice of the customer central and implement marketing strategies that promote and drive the adoption of LineVision’s products.What will you do?
Go-to-Market Strategy
Be the expert on our customers, uncovering insights that lead to breakthrough messaging and accelerated product adoption.Collaborate with cross-functional teams to formulate and execute comprehensive and differentiated go-to-market strategies for new product launches and feature enhancements.Manage marketing sizing activities to inform new market entry and product launch plans.Product Positioning and Messaging
Develop and maintain product positioning and messaging to effectively communicate LineVision's value proposition.Create compelling sales collateral, including presentations, product sheets, and case studies.Provide sales teams with the tools and training needed to articulate the value of LineVision’s solutions and overcome objections.Customer Insights
Conduct customer interviews and surveys to gather insights that inform product development and marketing strategies.Translate customer feedback into actionable marketing initiatives that enhance customer satisfaction and drive further differentiation for LineVision’s solutions.Manage logistics, establish panels, Q&As, develop and guide presentations for the annual Customer Advisory Board.Competitive Intelligence
Monitor and analyze competitor products, marketing tactics, and industry trends.Provide recommendations for maintaining a competitive edge in the market.Pricing & Packaging
Manage the pricing and packaging of the LineVision solutions in partnership with the Product Management team.What do you need to succeed in this role?
Bachelor’s degree in a relevant field and at least 4+ years relevant product marketing experience for B2B/SAAS company preferably in energy industry.Hands-on executional leader with proven ability to pivot between strategy and hands-on project management.Ability to understand customer insights, develop customer-focused messaging, and develop buyer enablement tactics.Experience planning and leading cross-departmental product launches, programs, and projects.Excellent written and oral communication skills, data-driven analyses and insights, strong interpersonal skills, and deep curiosity.A desire to grow professionally and make an impact on the global energy landscape.Pragmatic Marketing Certification or other industry accredited certification is a plus.What does joining LineVision mean for you?
Impact. Your talent, time, and energy will critically impact our success in providing utilities around the world with solutions to increase the flexibility, efficiency and safety of their grids for a cleaner and electrified future.Growth. You will play a key role in developing a growing product marketing organization and ensuring the voice of the customer is central to the product and marketing strategy.Distinction. You will inspire the future by being part of a team that introduces a fundamentally differentiated solution to utilities that helps solve the challenges they face in updating and increasing the capacity of the current grid system.Ownership. You hold broad responsibilities with high autonomy in a communicative, collaborative, and fast-paced environment.Compensation. You are vested in a high-potential success story, with competitive compensation, benefits, and comprehensive PTO and leave policies, complemented by stock options in a high-growth company with world-class venture capital backing.Who we are...
We are a team of dedicated individuals who are passionate about helping to solve the biggest challenges facing today’s electric grid.We believe unlocking transmission capacity is critical to the resilience of our future grid and the ability to integrate renewables at scale.We value and benefit from the wide-ranging perspectives that come from a diverse and inclusive work environment.We are committed to providing:
Situational awareness to help grid operators make informed decisions on the physical position of their conductors that can help to prevent damage and fires.Dynamic Line Ratings to increase capacity by up to 40% on existing transmission lines with real-time monitoring while improving reliability & safety.Asset health monitoring to improve maintenance strategies by creating a digital twin to determine the true conductor health.We are an incredible place to work:
Strong culture, evidenced by our 90+% retention rate in 2023. People like it here!Join us and make work count. We are excited to meet you!LineVision Inc is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other legally protected status.
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Located in one of our offices in Boston, MA (HQ) or Boulder, CO.We are a rapidly growing climate tech company, helping our utility partners around the world lead the energy transition by enabling enhanced grid flexibility, resilience and security. With a strong balance sheet, proven technology, and the endorsement of leading utilities around the world, LineVision is positioned as the leader of a $30B global market and ready to scale our operations.As LineVision’s
Product Marketing Manager , you will be a key member of LineVision’s marketing team. Reporting to the
Senior Director of Marketing , you will be responsible for guiding LineVision’s go-to-market strategy. You will keep the voice of the customer central and implement marketing strategies that promote and drive the adoption of LineVision’s products.What will you do?
Go-to-Market Strategy
Be the expert on our customers, uncovering insights that lead to breakthrough messaging and accelerated product adoption.Collaborate with cross-functional teams to formulate and execute comprehensive and differentiated go-to-market strategies for new product launches and feature enhancements.Manage marketing sizing activities to inform new market entry and product launch plans.Product Positioning and Messaging
Develop and maintain product positioning and messaging to effectively communicate LineVision's value proposition.Create compelling sales collateral, including presentations, product sheets, and case studies.Provide sales teams with the tools and training needed to articulate the value of LineVision’s solutions and overcome objections.Customer Insights
Conduct customer interviews and surveys to gather insights that inform product development and marketing strategies.Translate customer feedback into actionable marketing initiatives that enhance customer satisfaction and drive further differentiation for LineVision’s solutions.Manage logistics, establish panels, Q&As, develop and guide presentations for the annual Customer Advisory Board.Competitive Intelligence
Monitor and analyze competitor products, marketing tactics, and industry trends.Provide recommendations for maintaining a competitive edge in the market.Pricing & Packaging
Manage the pricing and packaging of the LineVision solutions in partnership with the Product Management team.What do you need to succeed in this role?
Bachelor’s degree in a relevant field and at least 4+ years relevant product marketing experience for B2B/SAAS company preferably in energy industry.Hands-on executional leader with proven ability to pivot between strategy and hands-on project management.Ability to understand customer insights, develop customer-focused messaging, and develop buyer enablement tactics.Experience planning and leading cross-departmental product launches, programs, and projects.Excellent written and oral communication skills, data-driven analyses and insights, strong interpersonal skills, and deep curiosity.A desire to grow professionally and make an impact on the global energy landscape.Pragmatic Marketing Certification or other industry accredited certification is a plus.What does joining LineVision mean for you?
Impact. Your talent, time, and energy will critically impact our success in providing utilities around the world with solutions to increase the flexibility, efficiency and safety of their grids for a cleaner and electrified future.Growth. You will play a key role in developing a growing product marketing organization and ensuring the voice of the customer is central to the product and marketing strategy.Distinction. You will inspire the future by being part of a team that introduces a fundamentally differentiated solution to utilities that helps solve the challenges they face in updating and increasing the capacity of the current grid system.Ownership. You hold broad responsibilities with high autonomy in a communicative, collaborative, and fast-paced environment.Compensation. You are vested in a high-potential success story, with competitive compensation, benefits, and comprehensive PTO and leave policies, complemented by stock options in a high-growth company with world-class venture capital backing.Who we are...
We are a team of dedicated individuals who are passionate about helping to solve the biggest challenges facing today’s electric grid.We believe unlocking transmission capacity is critical to the resilience of our future grid and the ability to integrate renewables at scale.We value and benefit from the wide-ranging perspectives that come from a diverse and inclusive work environment.We are committed to providing:
Situational awareness to help grid operators make informed decisions on the physical position of their conductors that can help to prevent damage and fires.Dynamic Line Ratings to increase capacity by up to 40% on existing transmission lines with real-time monitoring while improving reliability & safety.Asset health monitoring to improve maintenance strategies by creating a digital twin to determine the true conductor health.We are an incredible place to work:
Strong culture, evidenced by our 90+% retention rate in 2023. People like it here!Join us and make work count. We are excited to meet you!LineVision Inc is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other legally protected status.
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