Senior Manager, Growth Marketing

Senior Manager, Growth MarketingIANS is looking for a highly skilled and digitally focused Senior Manager, Growth Marketing to join our marketing team. Reporting directly to the Senior Director, Demand Generation, the ideal candidate has a strong track record of planning, building and managing integrated campaigns to drive awareness, demand, pipeline and bookings. This individual is excited by the challenge of working in a cross-functional capacity at a hyper-growth company in tSenhe fast-moving cybersecurity space.ResponsibilitiesCampaign strategy and planning: Collaborate with the Senior Director, Demand Generation, and other key stakeholders to develop comprehensive campaign strategies aligned with business objectives, target audience, and marketing budgets.Develop and execute digital marketing campaigns: Plan, create, and implement integrated digital marketing campaigns across multiple channels, including digital, email, social media, events, and content marketing.Content creation and coordination: Work closely with the Content & Communications team and external agencies to develop engaging campaign content, such as landing pages, videos, webinars, emails, social media posts, and advertisements.Lead generation and nurturing: Implement digital lead generation strategies to capture and nurture leads throughout the buyer's journey, using marketing automation tools and CRM systems.Analytics and reporting: Monitor campaign performance, track key metrics, and provide regular reports to evaluate campaign effectiveness and recommend optimizations for future campaigns.Budget management: Ensure effective utilization of allocated marketing budgets by closely monitoring campaign expenses and optimizing spend to achieve maximum ROI.Collaborative teamwork: Collaborate cross-functionally with other internal teams, including research, sales, and product, to align campaign messaging and ensure consistent brand communication.QualificationsExperience:5+ years of experience in B2B digital marketing campaign development and managementExperience marketing to cybersecurity or IT security professionalsExpertise in account-based marketing methodologies and tools (Zoom MarketingOS, 6Sense or similar)Strong understanding of Salesforce CRM (or similar) and marketing automation platforms (Pardot, Marketo or similar)Exceptional project management skills: Proven ability to manage multiple campaigns simultaneously, meet deadlines, and deliver high-quality results.Strategic mindset: Ability to think strategically, develop digital-first campaign strategies aligned with business goals, and execute tactical plans to achieve measurable outcomes.Data-driven approach: Proficient in analyzing marketing data, metrics, and trends to optimize campaigns and improve performance.Excellent communication skills: Strong written and verbal communication skills, with the ability to create compelling campaign content and collaborate effectively with cross-functional teams.Creative thinking: Demonstrated ability to think creatively, develop innovative campaign ideas, and execute them effectively.Team player: Proven track record of working collaboratively in a team-oriented environment, with the ability to build relationships and influence stakeholders at all levels. Provide leadership and guidance to junior team members.Self-Starter: Ability to take initiative, work independently, and thrive in a fast-paced environment. Must have the drive to identify opportunities and create solutions without constant direction.Education: Bachelor's degree in marketing, business administration, or a related field.

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