Remote Head of Marketing on Segwit - SegwitChain

Responsibilities:Develop and execute a comprehensive marketing strategy aligned with Segwit's product roadmap and business objectivesDefine Segwit's brand voice, identity, and positioning within the Web3 and consumer tech spacesLead all marketing campaigns across channels like social media, content, email, paid advertising, events, influencer collaborations, etc.Set performance goals, budgets, and track key metrics to measure success and ROIConduct market research to identify trends, opportunities, and Segwit's target audienceCollaborate with the product and engineering teams to coordinate launches, communicate product updates, and gather user feedbackManage and mentor a high-performing marketing team across roles like content, social media, growth, etc.Stay up-to-date on the latest marketing best practices, crypto/Web3 landscape, and emerging platformsRequirements:7+ years of marketing leadership experience, preferably in consumer tech, crypto, or Web3Proven track record in building brands and driving growth through innovative marketing strategiesExcellent written and verbal communication skills with the ability to craft clear, compelling messagingSolid understanding of marketing technologies, analytics, and performance measurementEntrepreneurial spirit with the ability to thrive in a fast-paced startup environmentPassion for Segwit's mission of bringing secure and user-friendly Web3 products to the massesBachelor's degree in marketing, business, communications or related field

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