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Lactalis American Group , Inc.

Omnichannel Retail Marketing Intern

Lactalis American Group , Inc., New York, New York, us, 10261


Omnichannel Retail Marketing InternTrade Marketing Job Type Full-time, Temporary, Internship Description **S****ummary****: 12-month PAID internship opportunity,** at our New York City location where the Omnichannel Retail Marketing Intern will assist the Senior Manager, Category Management in managing all aspects of digital and in-store shopper marketing activations, as well as selectE-Commerce programs for all Lactalis American Group brands, specifically Galbani, Prsident, Parmalat, Black Diamond.**Essential Duties and Responsibilities** include the following. Other duties may be assigned.- Help execute retailer-specific digital marketing campaigns including banner ads, social media, brand pages etc.- Develop Shopper Point of Sale material & own inventory tracking.- Execute digital coupons, analyze results and present to the Sales and Marketing Teams.- Develop sell sheets and communicate to the appropriate stakeholders.- Manage the calendar of all shopper Marketing and E-Commerce activities.- Help analyze campaigns by pulling syndicated data such as IRI.- Gather creative assets from the Marketing Teams for relevant campaigns and coordinate with vendors.- Help analyze E-Commerce activations by pulling reports and interpreting results.- Help develop and publish A+ product content for E-Commerce use in collaboration with vendors and Marketing.**Qualifications****:**- Highly organized with experience managing multiple projects and priorities while managing workflow in a deadline-driven and service-focused environment.- Strong interpersonal skills including ability to maintain strong professional relationships with a diverse range of groups, and associates in different locations.- Knowledge of syndicated data such as IRI a plus.- Good problem-solving skills.- Very good analytical skills.- Excellent attention to detail.Requirements **Education and/or Experience****:**- Bachelors Degree in Business/Communication, Data Science, computer science or related field.- Knowledge of syndication channels and content service providers.- Prior or relevant experience in E-Commerce and/or Consumer Packaged Goods (CPG) preferred.- Knowledge of Salsify a plus.