Cloudflare Inc
Sr. Global Tech Alliance Marketing Manager
Cloudflare Inc, Austin, Texas, us, 78716
About Us
At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world’s largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.
We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!
Available Locations - Remote US or Austin, TX
About the Role
As the Sr. Global Strategic Alliance Marketing Manager will be responsible for managing marketing initiatives, campaigns and content creation with regard to Cloudflare’s wide-ranging, highly strategic and quickly expanding set of Tech Alliances partners.
You will apply your deep, cross-functional marketing skill set and expertise in cloud stack technologies to grow global engagement, pipeline and revenue with this set of key partners.
A highly visible role across the company, you will work closely with senior stakeholders from Partner Sales, Regional Sales, Operations, Product Management, Product Marketing and other organizations to deliver compelling content, engaging partner experiences and high-performing lead-generation campaigns.
Responsibilities
Deliver a marketing plan tailored to goal achievement for Cloudflare’s key technology alliance partners
Work closely with the Tech Alliance team, sales, and product marketing to align alliance marketing strategies with product roadmaps and sales objectives. Ensure a cohesive approach to market Cloudflare solutions through partnerships.
Lead Marketing workstream in ongoing GTM strategy sessions with partners
Build and execute co-marketing campaigns with partners to achieve target outcomes across the sales funnel (awareness - consideration - close), including hosted or third-party events, webinars and digital campaigns, as well as the tracking and reporting of outcomes of those campaigns
Organize and participate in partners industry events, joint webinars, and conferences in collaboration with alliance partners. This includes event planning, presentation preparation, and follow-up activities to maximize engagement and lead generation.
Oversee the creation of compelling marketing content, such as case studies, white papers, blog posts, and social media content, that highlights the strengths and benefits of our joint alliances.
Manage the marketing budget for alliance activities, ensuring efficient allocation of resources to maximize impact and return on investment.
Ensure that all marketing materials and communications with alliance partners are consistent with the company’s brand identity and messaging. Develop co-branded materials that effectively represent both the company and its partners.
Advocate and represent partners’ requirements for shared business targets to internal Cloudflare Marketing stakeholders, including content, demand generation, field marketing & events, design, and communications
Desirable Skills, Knowledge, and Experience
Minimum 10 years of experience working in GSI or Strategic Alliances Partner Marketing with a track record of driving business outcomes through content creation and lead generation campaigns
Demonstrated familiarity with building and managing strong partner programs in the cloud technology stack
Fluency in one or more of the following technology segments:
cloud security, cloud performance, cloud infrastructure, cloud services, telecommunications, digital transformation consulting
Excellent written and verbal communication skills
Ability to effectively influence both internal and external stakeholders across all levels of the organization
Ability to manage ambiguity and navigate unforeseen obstacles gracefully
Deep curiosity, excellent listening and empathy skills, and ability to get things done in a collaborative team environment
A passion for Cloudflare's mission and the success of our customers, partners, and community
A strong understanding of SFDC, partner attribution models and knowledge of Marketo is desirable
Strategic thinker who is willing to roll the sleeves and execute on priorities independently
Experience working at a GSI, telco, or a major global business consulting firm a plus
BS/BA degree in Marketing, Business, or related field
Compensation
Compensation may be adjusted depending on work location.
For Colorado-based hires: Estimated annual salary of $139,000 - $169,000
For New York City, Washington, and California (excluding Bay Area) based hires: Estimated annual salary of $142,000 - $174,000
For Bay Area-based hires: Estimated annual salary of $159,000 - $195,000
Equity
This role is eligible to participate in Cloudflare’s equity plan.
Benefits
Cloudflare offers a complete package of benefits and programs to support you and your family.
Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun!
The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.
Health & Welfare Benefits
Medical/Rx Insurance
Dental Insurance
Vision Insurance
Flexible Spending Accounts
Commuter Spending Accounts
Fertility & Family Forming Benefits
On-demand mental health support and Employee Assistance Program
Global Travel Medical Insurance
Financial Benefits
Short and Long Term Disability Insurance
Life & Accident Insurance
401(k) Retirement Savings Plan
Employee Stock Participation Plan
Time Off
Flexible paid time off covering vacation and sick leave
Leave programs, including parental, pregnancy health, medical, and bereavement leave
What Makes Cloudflare Special?
We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.
Project Galileo : We equip politically and artistically important organizations and journalists with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.
Athenian Project : We created Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration.
Path Forward Partnership : Since 2016, we have partnered with Path Forward, a nonprofit organization, to create 16-week positions for mid-career professionals who want to get back to the workplace after taking time off to care for a child, parent, or loved one.
1.1.1.1 : We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.
Sound like something you’d like to be a part of? We’d love to hear from you!
This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.
Cloudflare is proud to be an equal opportunity employer.
We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness.
All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.
Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.
At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world’s largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.
We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!
Available Locations - Remote US or Austin, TX
About the Role
As the Sr. Global Strategic Alliance Marketing Manager will be responsible for managing marketing initiatives, campaigns and content creation with regard to Cloudflare’s wide-ranging, highly strategic and quickly expanding set of Tech Alliances partners.
You will apply your deep, cross-functional marketing skill set and expertise in cloud stack technologies to grow global engagement, pipeline and revenue with this set of key partners.
A highly visible role across the company, you will work closely with senior stakeholders from Partner Sales, Regional Sales, Operations, Product Management, Product Marketing and other organizations to deliver compelling content, engaging partner experiences and high-performing lead-generation campaigns.
Responsibilities
Deliver a marketing plan tailored to goal achievement for Cloudflare’s key technology alliance partners
Work closely with the Tech Alliance team, sales, and product marketing to align alliance marketing strategies with product roadmaps and sales objectives. Ensure a cohesive approach to market Cloudflare solutions through partnerships.
Lead Marketing workstream in ongoing GTM strategy sessions with partners
Build and execute co-marketing campaigns with partners to achieve target outcomes across the sales funnel (awareness - consideration - close), including hosted or third-party events, webinars and digital campaigns, as well as the tracking and reporting of outcomes of those campaigns
Organize and participate in partners industry events, joint webinars, and conferences in collaboration with alliance partners. This includes event planning, presentation preparation, and follow-up activities to maximize engagement and lead generation.
Oversee the creation of compelling marketing content, such as case studies, white papers, blog posts, and social media content, that highlights the strengths and benefits of our joint alliances.
Manage the marketing budget for alliance activities, ensuring efficient allocation of resources to maximize impact and return on investment.
Ensure that all marketing materials and communications with alliance partners are consistent with the company’s brand identity and messaging. Develop co-branded materials that effectively represent both the company and its partners.
Advocate and represent partners’ requirements for shared business targets to internal Cloudflare Marketing stakeholders, including content, demand generation, field marketing & events, design, and communications
Desirable Skills, Knowledge, and Experience
Minimum 10 years of experience working in GSI or Strategic Alliances Partner Marketing with a track record of driving business outcomes through content creation and lead generation campaigns
Demonstrated familiarity with building and managing strong partner programs in the cloud technology stack
Fluency in one or more of the following technology segments:
cloud security, cloud performance, cloud infrastructure, cloud services, telecommunications, digital transformation consulting
Excellent written and verbal communication skills
Ability to effectively influence both internal and external stakeholders across all levels of the organization
Ability to manage ambiguity and navigate unforeseen obstacles gracefully
Deep curiosity, excellent listening and empathy skills, and ability to get things done in a collaborative team environment
A passion for Cloudflare's mission and the success of our customers, partners, and community
A strong understanding of SFDC, partner attribution models and knowledge of Marketo is desirable
Strategic thinker who is willing to roll the sleeves and execute on priorities independently
Experience working at a GSI, telco, or a major global business consulting firm a plus
BS/BA degree in Marketing, Business, or related field
Compensation
Compensation may be adjusted depending on work location.
For Colorado-based hires: Estimated annual salary of $139,000 - $169,000
For New York City, Washington, and California (excluding Bay Area) based hires: Estimated annual salary of $142,000 - $174,000
For Bay Area-based hires: Estimated annual salary of $159,000 - $195,000
Equity
This role is eligible to participate in Cloudflare’s equity plan.
Benefits
Cloudflare offers a complete package of benefits and programs to support you and your family.
Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun!
The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.
Health & Welfare Benefits
Medical/Rx Insurance
Dental Insurance
Vision Insurance
Flexible Spending Accounts
Commuter Spending Accounts
Fertility & Family Forming Benefits
On-demand mental health support and Employee Assistance Program
Global Travel Medical Insurance
Financial Benefits
Short and Long Term Disability Insurance
Life & Accident Insurance
401(k) Retirement Savings Plan
Employee Stock Participation Plan
Time Off
Flexible paid time off covering vacation and sick leave
Leave programs, including parental, pregnancy health, medical, and bereavement leave
What Makes Cloudflare Special?
We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.
Project Galileo : We equip politically and artistically important organizations and journalists with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.
Athenian Project : We created Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration.
Path Forward Partnership : Since 2016, we have partnered with Path Forward, a nonprofit organization, to create 16-week positions for mid-career professionals who want to get back to the workplace after taking time off to care for a child, parent, or loved one.
1.1.1.1 : We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.
Sound like something you’d like to be a part of? We’d love to hear from you!
This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.
Cloudflare is proud to be an equal opportunity employer.
We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness.
All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.
Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.