Workday
Senior Product Marketing Manager
Workday, Boulder, Colorado, United States, 80301
Your work days are brighter here.At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.About the TeamHave a passion for AI? Do what you love. Love what you do. At Workday, we help the world’s largest organizations adapt to what’s next by bringing Finance, HR, and planning into a single enterprise cloud. We work hard, and we’re serious about what we do. But we like to have fun, too. We put people first, celebrate diversity, drive innovation, and do good in the communities where we live and work.
The Technology Product Marketing team is passionate about promoting the compelling value around the core technology that Workday applications are built upon. Our technology is what makes Workday so unique. This team's role is to help organizations understand the value they will get when investing in Workday and why that matters by supporting multiple functions throughout Workday that promote that narrative.
About the RoleWorkday is seeking an AI enthusiast in the role of Senior Product Marketing Manager to bring to market the value of Workday’s approach to AI for Finance. Focus areas for this role will be on AI capabilities and how they support Workday’s position of the most adaptable cloud solution for enterprise management of people and finances.Workday is different by design, and the technology that supports the delivery of Workday solutions is what provides our customers new levels of agility and efficiency. In this role, you’ll collaborate with our product managers, partners, and technology strategists in developing compelling messaging, content assets and channel enablement related to Workday AI.This role is a unique combination of having a passion for AI technologies combined with the skills for crafting compelling content narratives, understanding different audience perspectives, communicating, and delivering best-in-class content in all forms, and working in a highly agile environment with an impactful team who enjoys innovating and having fun.Responsibilities include:Act as an AI evangelist within workday, while building technology content to help drive campaigns and deliver content for digital, social, live and event-based programs
Work closely with product teams, partner teams, competitive intelligence, finance product marketing, and field enablement to build compelling & relevant AI content and tools, focused on the office of the CFO persona, to enable our sales and field teams
Drive AI narratives to support new product and technology launches and work with Industry Analyst to ensure Workdays AI differentiators and capabilities are clearly understood
Continuously explore and recommend new ways to deliver our AI message around the value of Workday AI whether digital, written, demonstrative, or at live events.
Understand the unique value of Workday Architecture and Technology creating compelling content to drive awareness and preference from our IT & business buyers
About YouBasic Qualifications:
4+ years of proven experience in product and/or technical marketing, preferably in the technology industry or AI domain, SaaS experience is a plus.
Undergraduate degree with a focus on Business or Computer Science.
Other Qualifications:
Strong passion and understanding of AI technology and its applications. Familiarity with machine learning, large language models, generative AI, or other AI disciplines is highly desirable.
Strong background and curiosity of the Finance space
Ability to build and deliver technical content related to AI & related emerging technologies in the form of enablement and marketing materials to both a technical and Finance line of business audience
Excels in a fast paced, constantly evolving environment with positive and collaborative style
MBA a plus
Workday Pay Transparency StatementThe annualized base salary ranges for the primary location and any additional locations are listed below.
Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.Primary Location: USA.CO.Boulder
Primary Location Base Pay Range: $134,200 USD - $201,200 USD
Additional US Location(s) Base Pay Range: $127,500 USD - $216,000 USD
Our Approach to Flexible Work
With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply
spend at least half (50%) of our time each quarter in the office or in the field
with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!
The Technology Product Marketing team is passionate about promoting the compelling value around the core technology that Workday applications are built upon. Our technology is what makes Workday so unique. This team's role is to help organizations understand the value they will get when investing in Workday and why that matters by supporting multiple functions throughout Workday that promote that narrative.
About the RoleWorkday is seeking an AI enthusiast in the role of Senior Product Marketing Manager to bring to market the value of Workday’s approach to AI for Finance. Focus areas for this role will be on AI capabilities and how they support Workday’s position of the most adaptable cloud solution for enterprise management of people and finances.Workday is different by design, and the technology that supports the delivery of Workday solutions is what provides our customers new levels of agility and efficiency. In this role, you’ll collaborate with our product managers, partners, and technology strategists in developing compelling messaging, content assets and channel enablement related to Workday AI.This role is a unique combination of having a passion for AI technologies combined with the skills for crafting compelling content narratives, understanding different audience perspectives, communicating, and delivering best-in-class content in all forms, and working in a highly agile environment with an impactful team who enjoys innovating and having fun.Responsibilities include:Act as an AI evangelist within workday, while building technology content to help drive campaigns and deliver content for digital, social, live and event-based programs
Work closely with product teams, partner teams, competitive intelligence, finance product marketing, and field enablement to build compelling & relevant AI content and tools, focused on the office of the CFO persona, to enable our sales and field teams
Drive AI narratives to support new product and technology launches and work with Industry Analyst to ensure Workdays AI differentiators and capabilities are clearly understood
Continuously explore and recommend new ways to deliver our AI message around the value of Workday AI whether digital, written, demonstrative, or at live events.
Understand the unique value of Workday Architecture and Technology creating compelling content to drive awareness and preference from our IT & business buyers
About YouBasic Qualifications:
4+ years of proven experience in product and/or technical marketing, preferably in the technology industry or AI domain, SaaS experience is a plus.
Undergraduate degree with a focus on Business or Computer Science.
Other Qualifications:
Strong passion and understanding of AI technology and its applications. Familiarity with machine learning, large language models, generative AI, or other AI disciplines is highly desirable.
Strong background and curiosity of the Finance space
Ability to build and deliver technical content related to AI & related emerging technologies in the form of enablement and marketing materials to both a technical and Finance line of business audience
Excels in a fast paced, constantly evolving environment with positive and collaborative style
MBA a plus
Workday Pay Transparency StatementThe annualized base salary ranges for the primary location and any additional locations are listed below.
Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.Primary Location: USA.CO.Boulder
Primary Location Base Pay Range: $134,200 USD - $201,200 USD
Additional US Location(s) Base Pay Range: $127,500 USD - $216,000 USD
Our Approach to Flexible Work
With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply
spend at least half (50%) of our time each quarter in the office or in the field
with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!