Lutheran Health Physicians
Communications and Marketing Director, Network
Lutheran Health Physicians, Fort Wayne, Indiana, United States, 46804
Job Summary
This position reports to the market's lead CEO, with a dotted-line reporting relationship to the Regional Marketing Director. Primary responsibilities include management and implementation of overall marketing strategies encompassing advertising, community relations, media relations, internal and external communications, and other promotions for the hospital and its affiliated medical group. The Network Marketing Director will collaborate with approved vendors and CHS-based marketing and communications staff to execute digital-first, multi-channel campaigns, including measurement and reporting. This position works to ensure promotions and organizational presence are consistent with CHS and network objectives, and supports the network’s strategic planning process.
Minimum Job Qualifications
Bachelor’s or master’s degree in marketing, communications, journalism, or a related field.Minimum 10 years direct marketing experience, preferably in healthcare, with reasonable leadership experience.Strong analytical skills that demonstrate the ability to identify and act on insights that drive business results.Job Knowledge & Skills
Excellent written and verbal communication skills, proficiency with Excel, PowerPoint and Word, as well and an understanding of digital and print design.Professional writing skills are highly desired.Outstanding organizational skills are necessary to support multiple and various projects.Ability to collaborate and communicate with a multitude of key stakeholders, both internal and external.
This position reports to the market's lead CEO, with a dotted-line reporting relationship to the Regional Marketing Director. Primary responsibilities include management and implementation of overall marketing strategies encompassing advertising, community relations, media relations, internal and external communications, and other promotions for the hospital and its affiliated medical group. The Network Marketing Director will collaborate with approved vendors and CHS-based marketing and communications staff to execute digital-first, multi-channel campaigns, including measurement and reporting. This position works to ensure promotions and organizational presence are consistent with CHS and network objectives, and supports the network’s strategic planning process.
Minimum Job Qualifications
Bachelor’s or master’s degree in marketing, communications, journalism, or a related field.Minimum 10 years direct marketing experience, preferably in healthcare, with reasonable leadership experience.Strong analytical skills that demonstrate the ability to identify and act on insights that drive business results.Job Knowledge & Skills
Excellent written and verbal communication skills, proficiency with Excel, PowerPoint and Word, as well and an understanding of digital and print design.Professional writing skills are highly desired.Outstanding organizational skills are necessary to support multiple and various projects.Ability to collaborate and communicate with a multitude of key stakeholders, both internal and external.