Samsung Electronics America North America
Brand & Communications Marketing Director
Samsung Electronics America North America, Los Angeles, California, United States, 90079
Samsung TV Plus is the go-to service for free, premium entertainment that allows content owners and advertisers to engage consumers at scale. As a leader in free ad-supported TV (FAST) and video-on-demand (AVOD), Samsung TV Plus is the #1 free ad supported app on Samsung Smart TVs, with over 2,200 ad-supported linear channels available globally in 24 countries and across 535M active devices. Samsung TV Plus is accessible on 2016-2024 Samsung Smart TVs, Galaxy devices, Smart Monitors, Family Hub refrigerators, and the web. To learn more, visit samsungtvplus.com. FAST is the fastest-growing video segment amongst consumers and FAST ad spend is expected to surpass that of Broadcast/Cable (combined) and SVOD within the next three years. This role offers the opportunity to work at the forefront of the exploding and ever-evolving FAST space and play a key role in driving the growth of the TV Plus business. The Samsung TV Plus MARCOM Team is looking for a Brand Marketing Executive that will lead and be responsible for maintaining brand, visual and messaging integrity, enforce global consistency, lead brand awareness and positioning initiatives across B2C and B2B, lead brand health research and serve as the main point of contact for all key stakeholders to keep them abreast of the latest service news and offerings. The candidate should have relevant work experience and the ability to work with brands in the media landscape, have a strong acumen in crafting narratives, positioning and messaging that appeal to B2C and B2B audiences, hold strong agency management experience, experience in brand development and management, paid media, social media, content marketing, and be an efficient collaborator and leader.
Role and Responsibilities:
Define and execute service narrative and positioning opportunities to drive awareness amongst B2C and B2B audiences.
Build and execute internal communications strategies making sure service news and initiatives are accurately and properly shared with key stakeholders so they feel well informed.
Gather ongoing relevant service updates and reported industry needs.
Lead service research initiatives by deploying on-going NPS and audience segmentation research and collaborating with the Ads research team on additional relevant efforts.
Synthesize research learnings and personas into actionable marketing strategies that will inform consumer brand awareness initiatives and enable us to hit sales goals.
Develop and maintain a library of insights, marketing assets, compelling messaging, collateral, and calendars that are shared out with key stakeholders on a regular basis.
Establish and execute B2B programs in close collaboration with Ad Sales, Product Marketing and Partnership Solutions teams.
Maintain brand and messaging consistency across all touchpoints across Samsung Corporate, Samsung TV Plus, and Samsung Ads. Develop and execute needle moving B2C and B2B brand campaigns across paid media, digital, OOH, PR, etc.
Manage outbound marketing that drives visibility for the brand from advertising, PR, Digital, Web, Social, and Events.
Lead master brand and franchise brand development initiatives.
Work with Creative and Partner Solutions teams to develop new monetization opportunities.
Skills & Qualifications BS required; MBA preferred but not required.
10-15+ years of experience
Experience at a tech or entertainment company required.
Proven success in an early-stage Brand and the blend of a B2C and B2B focused marketing role.
Excellent brand marketing and creative agency management skills with the ability to juggle multiple initiatives, deadlines, and budgets.
Excellent analytical and communication skills with the ability to clearly and simply convey complex concepts.
Ability to identify and cultivate relationships with key stakeholders internally/externally; strongly influence others and move organizations behind their goals.
Set priorities and creatively problem solve for several time-sensitive matters.
Outstanding verbal and written communication skills.
Exceptional project management skills and time management skills.
Ability to adjust priorities/tactics/solutions based on a constantly evolving environment.
Self-motivated with the ability to work with minimal oversight in a fast-paced environment, strong problem solver and project owner.
Excellent team player who is committed, optimistic, enthusiastic, and creative.
For candidates based in California, compensation for this role is expected to be between $180,000 and $190,000. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role. #LI-PC1
Build and execute internal communications strategies making sure service news and initiatives are accurately and properly shared with key stakeholders so they feel well informed.
Gather ongoing relevant service updates and reported industry needs.
Lead service research initiatives by deploying on-going NPS and audience segmentation research and collaborating with the Ads research team on additional relevant efforts.
Synthesize research learnings and personas into actionable marketing strategies that will inform consumer brand awareness initiatives and enable us to hit sales goals.
Develop and maintain a library of insights, marketing assets, compelling messaging, collateral, and calendars that are shared out with key stakeholders on a regular basis.
Establish and execute B2B programs in close collaboration with Ad Sales, Product Marketing and Partnership Solutions teams.
Maintain brand and messaging consistency across all touchpoints across Samsung Corporate, Samsung TV Plus, and Samsung Ads. Develop and execute needle moving B2C and B2B brand campaigns across paid media, digital, OOH, PR, etc.
Manage outbound marketing that drives visibility for the brand from advertising, PR, Digital, Web, Social, and Events.
Lead master brand and franchise brand development initiatives.
Work with Creative and Partner Solutions teams to develop new monetization opportunities.
Skills & Qualifications BS required; MBA preferred but not required.
10-15+ years of experience
Experience at a tech or entertainment company required.
Proven success in an early-stage Brand and the blend of a B2C and B2B focused marketing role.
Excellent brand marketing and creative agency management skills with the ability to juggle multiple initiatives, deadlines, and budgets.
Excellent analytical and communication skills with the ability to clearly and simply convey complex concepts.
Ability to identify and cultivate relationships with key stakeholders internally/externally; strongly influence others and move organizations behind their goals.
Set priorities and creatively problem solve for several time-sensitive matters.
Outstanding verbal and written communication skills.
Exceptional project management skills and time management skills.
Ability to adjust priorities/tactics/solutions based on a constantly evolving environment.
Self-motivated with the ability to work with minimal oversight in a fast-paced environment, strong problem solver and project owner.
Excellent team player who is committed, optimistic, enthusiastic, and creative.
For candidates based in California, compensation for this role is expected to be between $180,000 and $190,000. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role. #LI-PC1