Miro
Product Marketing Manager
Miro, Austin, Texas, us, 78716
About the TeamMiro is the leading visual workspace for innovation and is used by over 50 million people worldwide. The partner marketing team works with our strategic, technology, and category partners to drive acquisition of new users, awareness of our product, and usage of our apps and integrations. We work cross functionally with marketing, product, business development, sales, and success teams to reach our goals.
About the RoleAs the
Product Marketing Manager (Developer Marketing) you will define and complete the go-to-market strategy for Miro’s Developer Platform and drive the growth and success of our developer ecosystem.
To be successful in this role, you’ll need a passion for working with and understanding the needs of different developer audiences and taking the platform to market. You must be a strong collaborator that is comfortable working with internal customers across Product, Engineering, Developer Relations, Marketing, Partnerships and external developers, partners, and customers.
You’ll be a strong creative marketer who knows what’s important to developers and how to communicate with them through valuable marketing initiatives. You’ll highlight the value of the developer platform both internally and externally, driving up the number of priority use-case apps built, and helping our sales team share the value of custom apps to our enterprise customers.
What you’ll do
Build incentives and education targeted to the developer persona
Develop clear and value driven messaging and positioning of Miro Platform
Orchestrate and execute an integrated platform developer go-to-market strategy with coordination across marketing, DevRel, GTM, and product teams
Work with external partners who speak to the developer persona to create marketing campaigns driving toward acquisition of developers to the platform
Plan and execute marketing campaigns aimed at attracting the wider developer community
Create sales and customer success enablement to highlight the platform to enterprise customers and prospects
What you’ll need
5+ years relevant experience in marketing for the developer audience
Strong background of achieving success in taking platforms to market
Background in working with external partners to drive awareness and acquisition of the developers audience
Skilled at user research, translating the needs of developer audiences, crafting positioning/messaging that resonates with technical audience, building developer-specific marketing strategies, and methods of measuring success
Understanding of technical concepts such as APIs, SDKs, and other relevant developer tools
Proven interpersonal and communication skills—ability to formulate and articulate business value, joint value propositions with internal and external audiences, particularly developers and partners
What's in it for you
401k matching + Competitive equity package
Excellent Medical, Dental and Vision health benefits
Fertility & Family Forming Benefits
Flexible time off
Lunch, snacks and drinks provided in the office
Wellbeing benefit and WFH equipment allowance
Annual learning and development allowance to grow your skills and career
Up to $2,000 of charitable donation matches each year
About MiroMiro provides a visual workspace for innovation that enables distributed teams of any size to dream, design, and build the future together. Our mission is to empower teams to create the next big thing by creating a place where teams can create together seamlessly, regardless of location.
Today, more than 50 million users in 180,000 organizations including Nike, Ikea, Deloitte, WPP, and Cisco depend on Miro to improve product development collaboration, to speed up time to market, and to make sure that new products and services deliver on customer needs.
Miro's visual workspace enables distributed teams to come together to synthesize information, develop strategy, design products and services, and manage processes all throughout the innovation lifecycle. When you look at a Miro Board, you can see hundreds of collaborators moving through the space as named cursors on the screen designing, contributing ideas, providing feedback, and co-creating together with shared tools and information.
Everyone in Miro has access to the same shared capabilities designed for innovation including diagramming, wireframing, real-time data visualization, and built-in support for agile practices. Miro's workspace is integrated with more than 130 other applications including Jira, Azure DevOps, Asana, Zoom, Slack, and Teams, many of which offer two-way integrations and can be dynamically updated directly from Miro.
Miro enables organizations to accelerate time to market and ensure continuous alignment with customer needs and company strategy. In most organizations, Miro is used by product development teams looking for a new, better way to drive innovation. However, we see more teams including marketing, sales, management consulting, architecture, creative design, and HR that are increasingly applying innovation methodologies such as design thinking and agile practices and adopting Miro for this work.
Check out more about life at Miro:
Youtube: https://www.youtube.com/@lifeatmiro
Blog: https://miro.com/careers/life-at-miro/all/
Instagram: https://www.instagram.com/wearemiro/
At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission —
Empower teams to create the next big thing
— is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams.
Diversity
invites all talent with different demography, identities and styles
to step in , and
inclusion
invites them to step
closer together.
Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.
Miro handles and uses personal data of job applicants in line with its Recruitment Privacy Policy found here.
About the RoleAs the
Product Marketing Manager (Developer Marketing) you will define and complete the go-to-market strategy for Miro’s Developer Platform and drive the growth and success of our developer ecosystem.
To be successful in this role, you’ll need a passion for working with and understanding the needs of different developer audiences and taking the platform to market. You must be a strong collaborator that is comfortable working with internal customers across Product, Engineering, Developer Relations, Marketing, Partnerships and external developers, partners, and customers.
You’ll be a strong creative marketer who knows what’s important to developers and how to communicate with them through valuable marketing initiatives. You’ll highlight the value of the developer platform both internally and externally, driving up the number of priority use-case apps built, and helping our sales team share the value of custom apps to our enterprise customers.
What you’ll do
Build incentives and education targeted to the developer persona
Develop clear and value driven messaging and positioning of Miro Platform
Orchestrate and execute an integrated platform developer go-to-market strategy with coordination across marketing, DevRel, GTM, and product teams
Work with external partners who speak to the developer persona to create marketing campaigns driving toward acquisition of developers to the platform
Plan and execute marketing campaigns aimed at attracting the wider developer community
Create sales and customer success enablement to highlight the platform to enterprise customers and prospects
What you’ll need
5+ years relevant experience in marketing for the developer audience
Strong background of achieving success in taking platforms to market
Background in working with external partners to drive awareness and acquisition of the developers audience
Skilled at user research, translating the needs of developer audiences, crafting positioning/messaging that resonates with technical audience, building developer-specific marketing strategies, and methods of measuring success
Understanding of technical concepts such as APIs, SDKs, and other relevant developer tools
Proven interpersonal and communication skills—ability to formulate and articulate business value, joint value propositions with internal and external audiences, particularly developers and partners
What's in it for you
401k matching + Competitive equity package
Excellent Medical, Dental and Vision health benefits
Fertility & Family Forming Benefits
Flexible time off
Lunch, snacks and drinks provided in the office
Wellbeing benefit and WFH equipment allowance
Annual learning and development allowance to grow your skills and career
Up to $2,000 of charitable donation matches each year
About MiroMiro provides a visual workspace for innovation that enables distributed teams of any size to dream, design, and build the future together. Our mission is to empower teams to create the next big thing by creating a place where teams can create together seamlessly, regardless of location.
Today, more than 50 million users in 180,000 organizations including Nike, Ikea, Deloitte, WPP, and Cisco depend on Miro to improve product development collaboration, to speed up time to market, and to make sure that new products and services deliver on customer needs.
Miro's visual workspace enables distributed teams to come together to synthesize information, develop strategy, design products and services, and manage processes all throughout the innovation lifecycle. When you look at a Miro Board, you can see hundreds of collaborators moving through the space as named cursors on the screen designing, contributing ideas, providing feedback, and co-creating together with shared tools and information.
Everyone in Miro has access to the same shared capabilities designed for innovation including diagramming, wireframing, real-time data visualization, and built-in support for agile practices. Miro's workspace is integrated with more than 130 other applications including Jira, Azure DevOps, Asana, Zoom, Slack, and Teams, many of which offer two-way integrations and can be dynamically updated directly from Miro.
Miro enables organizations to accelerate time to market and ensure continuous alignment with customer needs and company strategy. In most organizations, Miro is used by product development teams looking for a new, better way to drive innovation. However, we see more teams including marketing, sales, management consulting, architecture, creative design, and HR that are increasingly applying innovation methodologies such as design thinking and agile practices and adopting Miro for this work.
Check out more about life at Miro:
Youtube: https://www.youtube.com/@lifeatmiro
Blog: https://miro.com/careers/life-at-miro/all/
Instagram: https://www.instagram.com/wearemiro/
At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission —
Empower teams to create the next big thing
— is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams.
Diversity
invites all talent with different demography, identities and styles
to step in , and
inclusion
invites them to step
closer together.
Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.
Miro handles and uses personal data of job applicants in line with its Recruitment Privacy Policy found here.