Univision
Digital Media Strategist
Univision, New York, New York, us, 10261
ABOUT THE ROLE & TEAM:
We are looking for a Digital Media Strategist who has experience working on top tier advertising agency/brand direct clients. You have at least 2 years of digital marketing experience at a digital publisher/content platform. You will work closely with the National Advertising Sales & Marketing team, and you will oversee the digital media strategy for clients from ideation to delivery. You have experience working on large scale digital marketing programs and you have a deep understanding of online advertising, media sales and digital products.
You will report to the Manager, Digital Media Strategy
YOUR DAY-DAY:
· Strategize, execute, and manage pre- to post-sale aspects of digital media campaigns.
· Respond to digital RFPs and develop media plans by contributing strategic/creative ideas to meet clients KPIs.
· Implement digital media plans in Operative platform.
· Optimize campaign performance to fulfill client goals.
· Request creative from agency and submit to AdOps QA & Traffic teams. Populate Agency required templates.
· Liaison with production and operations teams to ensure successful implementation of digital assets.
· Cultivate a strong trusting relationship with clients, sales, and activation partners to ensure optimal business partnership.
· Recognize needs of the overall account and effectively work with Management for solutions.
· Gather screenshots of campaign launch and send to agency/client for proof of performance.
· Provide post campaign recap deck including key highlights and future incremental opportunities.
· Provide Billing Team with necessary documents to process invoices, partner with agency to resolve discrepancies, follow through with necessary invoice revisions.
YOU HAVE:
· Bachelor’s degree or equivalent experience
· At least 2 years of experience in digital planning, buying or account management.
· Microsoft Excel proficiency with an emphasis on pivot tables & analyzing data
· Experience working with Operative or similar order management system is preferred
· Experience working with ad serving technologies (i.e., Google Ad Manager, DCM, Innovid, etc.) – is a big plus!
· Fluency in Spanish language is a plus, but not a must!
· Media math skills and familiarity with digital media industry terminology
Eligibility Requirements
• Willing to work from our NY office location, may consider other TU locations
• Employment/education will be verified
• Applicants must be currently authorized to work in the United States on a full-time basis
Exact compensation may vary based on skills, experience, and location. Please note the national salary range listed in the job posting reflects the new hire salary range across levels and U.S. locations that would be applicable to the position. Base pay Range - $65,000 to $75,000 + benefits
OUR BENEFITS:
TelevisaUnivision believes that a happy, well-balanced employee is what makes our culture thrive. We offer a wide selection of perks and benefits including PTO; tuition reimbursement; wellness and employee support programs; 401K; and life and other insurance plans. This is all in addition to our comprehensive and competitive health benefits package featuring medical, dental and vision coverage options.
Univision is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
About TelevisaUnivision
As the leading Spanish-language media and content company in the world, TelevisaUnivision features the largest library of owned content and industry-leading production capabilities that power its streaming, digital and linear television offerings, as well as its radio platforms. The Company’s media portfolio includes the top-rated broadcast networks Univision and UniMás in the U.S. and Las Estrellas and Canal 5 in Mexico. TelevisaUnivision is home to 36 Spanish-language cable networks, including Galavisión and TUDN, the No. 1 Spanish-language sports network in the U.S. and Mexico. With the most compelling portfolio of Spanish-language sports rights in the world, TelevisaUnivision has solidified its position as the Home of Soccer. TelevisaUnivision also owns and manages 59 television stations across the U.S. and four broadcast channels in Mexico affiliated with 222 television stations, Videocine studio, and Uforia, the Home of Latin Music, which encompasses 57 owned or operated U.S. radio stations, a live event series and a robust digital audio footprint. TelevisaUnivision is home to the global streaming services ViX and Blim TV, which altogether host over 50,000 hours of high-quality, original Spanish-language programming from distinguished producers and top talent. The company’s prominent digital assets include Univision.com, Univision NOW, and several top-rated digital apps. For more information, visit televisaunivision.com.
Sobre TelevisaUnivision
Como la compañía líder de contenidos y medios en español en el mundo, TelevisaUnivision cuenta con la biblioteca de contenido propio más grande y capacidad de producción líder en la industria, mismas que impulsan sus ofertas de transmisión digital y lineal, así como sus plataformas de radio. La cartera de medios de la Compañía incluye las cadenas de transmisión líderes Univision y UniMás en Estados Unidos, y Las Estrellas y Canal 5 en México. TelevisaUnivision es el hogar de 36 canales de televisión de paga en español, incluidos Galavisión y TUDN, el canal de deportes en español número 1 en Estados Unidos y en México. Con la cartera de derechos deportivos en español más atractiva del mundo, TelevisaUnivision ha consolidado su posición como la Casa del Fútbol. TelevisaUnivision también posee y administra 59 estaciones de televisión en Estados Unidos y cuatro canales de transmisión en México con 222 estaciones de televisión asociadas, los estudios de Videocine y Uforia, the Home of Latin Music, que abarca 57 estaciones de radio propias u operadas en Estados Unidos, una serie de eventos en vivo y una sólida huella de audio digital. TelevisaUnivision es el hogar de los servicios de transmisión digital premium ViX y Blim TV, que en conjunto presentan más de 50,000 horas de programación original en español de alta calidad de productores distinguidos y talento destacado. Los activos digitales más relevantes de la empresa incluyen Univision.com, Univision NOW y varias aplicaciones digitales de primera categoría. Para obtener más información, visite televisaunivision.com
We are looking for a Digital Media Strategist who has experience working on top tier advertising agency/brand direct clients. You have at least 2 years of digital marketing experience at a digital publisher/content platform. You will work closely with the National Advertising Sales & Marketing team, and you will oversee the digital media strategy for clients from ideation to delivery. You have experience working on large scale digital marketing programs and you have a deep understanding of online advertising, media sales and digital products.
You will report to the Manager, Digital Media Strategy
YOUR DAY-DAY:
· Strategize, execute, and manage pre- to post-sale aspects of digital media campaigns.
· Respond to digital RFPs and develop media plans by contributing strategic/creative ideas to meet clients KPIs.
· Implement digital media plans in Operative platform.
· Optimize campaign performance to fulfill client goals.
· Request creative from agency and submit to AdOps QA & Traffic teams. Populate Agency required templates.
· Liaison with production and operations teams to ensure successful implementation of digital assets.
· Cultivate a strong trusting relationship with clients, sales, and activation partners to ensure optimal business partnership.
· Recognize needs of the overall account and effectively work with Management for solutions.
· Gather screenshots of campaign launch and send to agency/client for proof of performance.
· Provide post campaign recap deck including key highlights and future incremental opportunities.
· Provide Billing Team with necessary documents to process invoices, partner with agency to resolve discrepancies, follow through with necessary invoice revisions.
YOU HAVE:
· Bachelor’s degree or equivalent experience
· At least 2 years of experience in digital planning, buying or account management.
· Microsoft Excel proficiency with an emphasis on pivot tables & analyzing data
· Experience working with Operative or similar order management system is preferred
· Experience working with ad serving technologies (i.e., Google Ad Manager, DCM, Innovid, etc.) – is a big plus!
· Fluency in Spanish language is a plus, but not a must!
· Media math skills and familiarity with digital media industry terminology
Eligibility Requirements
• Willing to work from our NY office location, may consider other TU locations
• Employment/education will be verified
• Applicants must be currently authorized to work in the United States on a full-time basis
Exact compensation may vary based on skills, experience, and location. Please note the national salary range listed in the job posting reflects the new hire salary range across levels and U.S. locations that would be applicable to the position. Base pay Range - $65,000 to $75,000 + benefits
OUR BENEFITS:
TelevisaUnivision believes that a happy, well-balanced employee is what makes our culture thrive. We offer a wide selection of perks and benefits including PTO; tuition reimbursement; wellness and employee support programs; 401K; and life and other insurance plans. This is all in addition to our comprehensive and competitive health benefits package featuring medical, dental and vision coverage options.
Univision is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
About TelevisaUnivision
As the leading Spanish-language media and content company in the world, TelevisaUnivision features the largest library of owned content and industry-leading production capabilities that power its streaming, digital and linear television offerings, as well as its radio platforms. The Company’s media portfolio includes the top-rated broadcast networks Univision and UniMás in the U.S. and Las Estrellas and Canal 5 in Mexico. TelevisaUnivision is home to 36 Spanish-language cable networks, including Galavisión and TUDN, the No. 1 Spanish-language sports network in the U.S. and Mexico. With the most compelling portfolio of Spanish-language sports rights in the world, TelevisaUnivision has solidified its position as the Home of Soccer. TelevisaUnivision also owns and manages 59 television stations across the U.S. and four broadcast channels in Mexico affiliated with 222 television stations, Videocine studio, and Uforia, the Home of Latin Music, which encompasses 57 owned or operated U.S. radio stations, a live event series and a robust digital audio footprint. TelevisaUnivision is home to the global streaming services ViX and Blim TV, which altogether host over 50,000 hours of high-quality, original Spanish-language programming from distinguished producers and top talent. The company’s prominent digital assets include Univision.com, Univision NOW, and several top-rated digital apps. For more information, visit televisaunivision.com.
Sobre TelevisaUnivision
Como la compañía líder de contenidos y medios en español en el mundo, TelevisaUnivision cuenta con la biblioteca de contenido propio más grande y capacidad de producción líder en la industria, mismas que impulsan sus ofertas de transmisión digital y lineal, así como sus plataformas de radio. La cartera de medios de la Compañía incluye las cadenas de transmisión líderes Univision y UniMás en Estados Unidos, y Las Estrellas y Canal 5 en México. TelevisaUnivision es el hogar de 36 canales de televisión de paga en español, incluidos Galavisión y TUDN, el canal de deportes en español número 1 en Estados Unidos y en México. Con la cartera de derechos deportivos en español más atractiva del mundo, TelevisaUnivision ha consolidado su posición como la Casa del Fútbol. TelevisaUnivision también posee y administra 59 estaciones de televisión en Estados Unidos y cuatro canales de transmisión en México con 222 estaciones de televisión asociadas, los estudios de Videocine y Uforia, the Home of Latin Music, que abarca 57 estaciones de radio propias u operadas en Estados Unidos, una serie de eventos en vivo y una sólida huella de audio digital. TelevisaUnivision es el hogar de los servicios de transmisión digital premium ViX y Blim TV, que en conjunto presentan más de 50,000 horas de programación original en español de alta calidad de productores distinguidos y talento destacado. Los activos digitales más relevantes de la empresa incluyen Univision.com, Univision NOW y varias aplicaciones digitales de primera categoría. Para obtener más información, visite televisaunivision.com