Logo
Clayful

Head of Marketing

Clayful, New York, New York, United States,


Clayful, a fast-moving startup with a mission to revolutionize mental health support for your people is seeking an experienced and highly qualified Head of Marketing to join our team.Role OverviewAre you looking to make a dent in the universe?We are seeking a dynamic and creative Head of Marketing to help redefine what mental health support looks like for young people ages 8-18.Do you love to create a vision and then make it real? As part of a seed stage startup changing the world, you get to imagine and build the entire marketing ecosystem at Clayful.Key ResponsibilitiesCreate a badass cohesive brand - that is creative and beautiful and speaks to a variety of stakeholders. We want our customers dreaming about Clayful in their sleepOwn all marketing channels like a boss - including but not limited to social media, events, website, webinars, email marketing, etc.Build campaigns like a master - design comprehensive and omnichannel campaigns to help drive customer behaviors and engagementDevelop comprehensive stakeholder personas and communicate their jobs to be done across the organizationWrite brilliant copy - you know how to write creatively and can write to specific needs of specific personas in creative and compelling ways - no boring copy hereSupport the go to market strategy like like a pair of stretchy pants after Thanksgiving dinner - with sales enablement collateral & demand generation efforts that are anything but the normDesign incredible implementation resources & lifecycle marketing assetsDevelop and manage influencer programs for students and educators that get everybody in town talkingYou are the perfect candidate if you…Deeply understand the Jobs to be done framework and make it work for youLeverage user-centered design to build content, campaigns and personashave very strong design skills - ugly content is not funare exceptionally creative - and always thinking outside of the boxknow how to leverage tech tools and resources to deliver a ton of output with limited input - we are a seed start up after allare incredibly thoughtful and thorough - you dot your own i’s & cross your t’shave a clear “why” behind all you do - why matters more than anything according to Simon Sinekoperate with a sense of urgency - kids are in crisis and need help noware detail-obsessed (not just oriented) - how you do anything is how you do everything so let’s make the details countQualificationsMinimum of 7 years of experience in a senior marketing role in education or edtechProven track record of developing and implementing successful marketing collateralFormer colleagues who will speak to your brillianceWhat We Offer:An AMAZING team of A+ playersCompetitive salary, equity and benefits packageA vibrant, inclusive, and mission-driven work environmentOpportunities for professional growth and leadership developmentThe chance to make a significant impact in the lives of students and educators worldwideHow to ApplyInterested candidates should submit their resume, cover letter detailing their relevant experience and portfolio examples.*Note: only candidates that submit portfolio examples will be consideredClayful offers competitive compensation, remote working conditions and a unique opportunity to help shape the future of children's mental health education.Clayful is committed to fostering an inclusive, equitable, and accessible workplace where all employees feel valued, respected, and supported. We are an equal opportunity employer, welcoming applications from all qualified candidates.