Northspyre

Director of Product Marketing

Northspyre, City of Daşşak, NY, United States

5+ years of B2B product marketing experience in a high growth environment
You have a successful and demonstrable track record of working with customers from mid-market to enterprise
A track record of translating market understanding into action
Exceptional communication skills, with the ability to influence others as appropriate
You have experience transforming complex concepts, features, and capabilities into clear and concise value-based messages and compelling narratives
You can tell powerful customers stories that couple deep empathy with powerful written and verbal communication skills
Strong project management and operational skills
You have experience leading complex, cross-functional initiatives from start to finish while consistently meeting deadlines
You work effectively across Marketing, Demand Generation, Sales, CS, and Product
Can-do attitude, natural curiosity, resourcefulness, and adaptability
You're eager to dive in and solve problems, talk to people, do research, and then share what you’ve learned and turn insights into action
You have excellent presentation and interpersonal skills, with the ability to present to audiences of all levels and sizes (company-wide to Executive team)
You're a relationship-builder and excel at bringing together team members of all seniority levels and driving execution against a common goal
People management experience: You’ve had responsibility for hiring and managing others
Real estate development experience or exposure or experience at a proptech company
Experience researching pricing and packaging and developing data-driven roadmaps for these functions
A hungry, infectious personality: we’re looking for someone determined and driven to win

Responsibilities

You will work cross-functionally with our product team, executive leadership, and other go-to-market functions to build, market, sell and support our first to-market products in commercial real estate, while also playing a key role in defining the future vision and strategy of Northspyre
You’ll have the opportunity to make an immediate impact on our business and execute programs across the entire product-marketing landscape including customer research, content marketing strategy, positioning and messaging, customer advocacy, and serving as a product expert
Build strong, trusting relationships with Product, Sales, and Customer Success leadership
Lead and expand our customer advocacy programs, turning customer feedback and success stories into powerful marketing tools, and ensuring our product and marketing strategies are consistently aligned with our customers' evolving needs and experiences
Coordinate with the product team to guide product roadmaps, pricing, and future product releases using data-backed insights from industry research as well as consumer research, feedback, and behavior
Own our product release process in tight coordination with our product and engineering teams
You are the person on the team that can take deep technical product understanding / expertise and break it into bite sized chunks for the market to understand
Strategically manage and continuously refine our buyer personas and messaging, collaborating closely with marketing, sales, and customer success teams to ensure our messaging is precisely tailored and consistently resonates with each persona's unique needs and preferences
Work with our marketing and sales teams to test our developed messaging in the market and use feedback to further refine our framework
Work with / directly manage agencies and internal teams to develop content for marketing materials including podcasts, webinars, and product demos
Develop schedules and cadences for these materials and work to maintain release deadlines to support marketing efforts
Partner with marketing, sales, and enablement to continually improve conversion rates at each stage of the funnel through tailored content
Lead, mentor, and collaborate with a sharp team of content creators and storytellers
You are customer-obsessed and use customer research to influence programs around pricing and packaging, positioning and messaging, product launches, and all other assets that support successful go-to-market efforts
You develop meaningful market analysis and deep competitive intelligence that drive differentiated, high value products and features, and allows you to participate in the launch cycle from end to end
You act as the voice of the customer because you dive deeply into their needs and problem spaces, enabling you to identify target personas, document them, and educate and align our internal teams around them
A reasonable estimate of the total compensation range for this role’s listed level is currently $130k - $200k but may vary based on local market data by region
Role levels and salary ranges take into account a number of factors including, but not limited to, interview performance, skills, experience, knowledge, training and education, certifications and licenses, market data and other business needs

Qualifications

5+ years of B2B product marketing experience in a high growth environment
You have a successful and demonstrable track record of working with customers from mid-market to enterprise
A track record of translating market understanding into action
Exceptional communication skills, with the ability to influence others as appropriate
You have experience transforming complex concepts, features, and capabilities into clear and concise value-based messages and compelling narratives
You can tell powerful customers stories that couple deep empathy with powerful written and verbal communication skills
Strong project management and operational skills
You have experience leading complex, cross-functional initiatives from start to finish while consistently meeting deadlines
You work effectively across Marketing, Demand Generation, Sales, CS, and Product
Can-do attitude, natural curiosity, resourcefulness, and adaptability
You're eager to dive in and solve problems, talk to people, do research, and then share what you’ve learned and turn insights into action
You have excellent presentation and interpersonal skills, with the ability to present to audiences of all levels and sizes (company-wide to Executive team)
You're a relationship-builder and excel at bringing together team members of all seniority levels and driving execution against a common goal
People management experience: You’ve had responsibility for hiring and managing others
Real estate development experience or exposure or experience at a proptech company
Experience researching pricing and packaging and developing data-driven roadmaps for these functions
A hungry, infectious personality: we’re looking for someone determined and driven to win

Responsibilities

You will work cross-functionally with our product team, executive leadership, and other go-to-market functions to build, market, sell and support our first to-market products in commercial real estate, while also playing a key role in defining the future vision and strategy of Northspyre
You’ll have the opportunity to make an immediate impact on our business and execute programs across the entire product-marketing landscape including customer research, content marketing strategy, positioning and messaging, customer advocacy, and serving as a product expert
Build strong, trusting relationships with Product, Sales, and Customer Success leadership
Lead and expand our customer advocacy programs, turning customer feedback and success stories into powerful marketing tools, and ensuring our product and marketing strategies are consistently aligned with our customers' evolving needs and experiences
Coordinate with the product team to guide product roadmaps, pricing, and future product releases using data-backed insights from industry research as well as consumer research, feedback, and behavior
Own our product release process in tight coordination with our product and engineering teams
You are the person on the team that can take deep technical product understanding / expertise and break it into bite sized chunks for the market to understand
Strategically manage and continuously refine our buyer personas and messaging, collaborating closely with marketing, sales, and customer success teams to ensure our messaging is precisely tailored and consistently resonates with each persona's unique needs and preferences
Work with our marketing and sales teams to test our developed messaging in the market and use feedback to further refine our framework
Work with / directly manage agencies and internal teams to develop content for marketing materials including podcasts, webinars, and product demos
Develop schedules and cadences for these materials and work to maintain release deadlines to support marketing efforts
Partner with marketing, sales, and enablement to continually improve conversion rates at each stage of the funnel through tailored content
Lead, mentor, and collaborate with a sharp team of content creators and storytellers
You are customer-obsessed and use customer research to influence programs around pricing and packaging, positioning and messaging, product launches, and all other assets that support successful go-to-market efforts
You develop meaningful market analysis and deep competitive intelligence that drive differentiated, high value products and features, and allows you to participate in the launch cycle from end to end
You act as the voice of the customer because you dive deeply into their needs and problem spaces, enabling you to identify target personas, document them, and educate and align our internal teams around them

Benefits

A reasonable estimate of the total compensation range for this role’s listed level is currently $130k - $200k but may vary based on local market data by region
Role levels and salary ranges take into account a number of factors including, but not limited to, interview performance, skills, experience, knowledge, training and education, certifications and licenses, market data and other business needs

About the opportunity

Northspyre is looking for a Director of Product Marketing to join our fast-growing venture-backed startup team. The Director of Product Marketing will play a critical role in catalyzing growth for our products post our $25M Series B raise and managing a team for a product that is an early category leader...

In this position you will lead and scale our company’s product marketing function to match our rapid growth. You will work cross-functionally with our product team, executive leadership, and other go-to-market functions to build, market, sell and support our first to-market products in commercial real estate, while also playing a key role in defining the future vision and strategy of Northspyre.

You’ll have the opportunity to make an immediate impact on our business and execute programs across the entire product-marketing landscape including customer research, content marketing strategy, positioning and messaging, customer advocacy, and serving as a product expert.

In this role, you’ll get to
• Scale our product marketing discipline.
• Build strong, trusting relationships with Product, Sales, and Customer Success leadership.
• Lead and expand our customer advocacy programs, turning customer feedback and success stories into powerful marketing tools, and ensuring our product and marketing strategies are consistently aligned with our customers' evolving needs and experiences.
• Coordinate with the product team to guide product roadmaps, pricing, and future product releases using data-backed insights from industry research as well as consumer research, feedback, and behavior.
• Own our product release process in tight coordination with our product and engineering teams. You are the person on the team that can take deep technical product understanding / expertise and break it into bite sized chunks for the market to understand.
• Strategically manage and continuously refine our buyer personas and messaging, collaborating closely with marketing, sales, and customer success teams to ensure our messaging is precisely tailored and consistently resonates with each persona's unique needs and preferences.
• Work with our marketing and sales teams to test our developed messaging in the market and use feedback to further refine our framework.
• Work with / directly manage agencies and internal teams to develop content for marketing materials including podcasts, webinars, and product demos. Develop schedules and cadences for these materials and work to maintain release deadlines to support marketing efforts.
• Partner with marketing, sales, and enablement to continually improve conversion rates at each stage of the funnel through tailored content.
• Lead, mentor, and collaborate with a sharp team of content creators and storytellers.

We are looking for people who have
• 5+ years of B2B product marketing experience in a high growth environment. You have a successful and demonstrable track record of working with customers from mid-market to enterprise.
• You are customer-obsessed and use customer research to influence programs around pricing and packaging, positioning and messaging, product launches, and all other assets that support successful go-to-market efforts.
• A track record of translating market understanding into action. You've successfully developed and driven the adoption of company and product-level positioning and messaging frameworks. You've worked with Product Managers to develop market intelligence and business cases to inform roadmap development.
• You develop meaningful market analysis and deep competitive intelligence that drive differentiated, high value products and features, and allows you to participate in the launch cycle from end to end.
• You act as the voice of the customer because you dive deeply into their needs and problem spaces, enabling you to identify target personas, document them, and educate and align our internal teams around them.
• Exceptional communication skills, with the ability to influence others as appropriate. You have experience transforming complex concepts, features, and capabilities into clear and concise value-based messages and compelling narratives. You can tell powerful customers stories that couple deep empathy with powerful written and verbal communication skills.
• Strong project management and operational skills. You have experience leading complex, cross-functional initiatives from start to finish while consistently meeting deadlines. You work effectively across Marketing, Demand Generation, Sales, CS, and Product.
• Can-do attitude, natural curiosity, resourcefulness, and adaptability. You're eager to dive in and solve problems, talk to people, do research, and then share what you’ve learned and turn insights into action.
• You have excellent presentation and interpersonal skills, with the ability to present to audiences of all levels and sizes (company-wide to Executive team). You're a relationship-builder and excel at bringing together team members of all seniority levels and driving execution against a common goal.
• You thrive on individual execution, contribution and quality work but also enjoy creating high performing teams, and welcome the opportunity to collaborate with the executive team frequently.
• People management experience: You’ve had responsibility for hiring and managing others.

Bonus points if you have:
• Real estate development experience or exposure or experience at a proptech company.
• Experience with Google Analytics, HubSpot Marketing, LinkedIn Campaign Manager, Facebook Ads and Google Ads a plus
• Experience researching pricing and packaging and developing data-driven roadmaps for these functions.
• A hungry, infectious personality: we’re looking for someone determined and driven to win

A reasonable estimate of the total compensation range for this role’s listed level is currently $130k - $200k but may vary based on local market data by region. Role levels and salary ranges take into account a number of factors including, but not limited to, interview performance, skills, experience, knowledge, training and education, certifications and licenses, market data and other business needs.

This role is also eligible for equity and benefits