GreenThumb
Manager, Regional Marketing (Pennsylvania)
GreenThumb, Phila, Pennsylvania, United States, 19117
The Role
The Manager, Regional Marketing drives growth in Pennsylvania through developing, managing, executing, and analyzing regional marketing initiatives. They coordinate with local stakeholders, translating brand objectives into tactical programs. Reporting to the Commercial General Manager, they work closely with executive teams, focusing on strategic planning and hands-on brand building. They collaborate across departments to seize immediate opportunities and establish long-term infrastructure for exceptional programming and growth.
Ability to travel for events and meetings multiple times throughout the year, in-market and out of market overnight, up to 50% is required.ResponsibilitiesDevelopment of regional marketing priorities, strategies, and solutionsResponsible for the planning, coordination and local execution of all centrally and regionally led marketing programs in market, Including but not limited to event sponsorships, In-store events, national and regional, promotions, strain/product launches, wholesale programs, etc.Management and coordination of master regional program calendar that is inclusive of all marketing programs and activities within the region inclusive of strain/product launches, national programs, regional promotions/events and retail operations initiatives. Prioritization of opportunities, especially when communicating through digital channels, will be crucial when managing the master calendar.Customizes digital and printed creative templates for various centrally and regionally led Initiatives to fit regional needsDevelopment, planning and execution of new product and strain launch strategies. Closely monitors Innovation calendar and stays in constant communication with regional stakeholders to ensure all launches are maximized through digital and printed channels.Serves as the "go-to" for central teams to reach out to for any regional marketing InitiativesOwnership of local marketing budgets including tracking spend and measuring return on investmentMonitor and understand local competitive environment, particularly related to promotional activities, to ensure that GTI's local strategies and tactics are market-leading and effectiveDevelop and improve processes to streamline marketing program development across the central teams as well as broader CPG marketing, sales, and retail organizationsBecome the expert in understanding state regulations to inform marketing program opportunities and ensure program and employee compliance with all Green Thumb-based state guidelinesSupervise, develop and manage a teamQualificationsA high integrity leader who understands that working in the Cannabis industry comes with greater scrutiny and therefore requires a higher level of compliance with the rules, regulations, policies, and procedures of Green ThumbBachelor's degree preferred5+ years' experience in a related field marketing role or broader marketing, brand, or commercial sales rolesTrack record of building strong relationships with cross functional and regional partnersExperience managing and developing junior marketer(s) is preferredA thorough understanding of consumer and trade marketing strategies and experience developing and adapting programs to fit local needsAbility to think strategically and connect high-level strategic objectives to tactical program needs and developmentKnowledge of local on and off-premise cannabis market, including local laws and statutesStrong budget management skills with previous budget management and oversight experienceAbility to gain and maintain an in-depth understanding of target consumer and market trendsCompliance with all standard safety requirements and guidelinesProficient in Microsoft Office Suite (Excel, Word, PowerPoint, etc.)Strong communication skills - written and verbalHighly motivated, self-directed, innovative, and able to work independently or among teams with keen judgment, common sense, and resourcefulnessAdapts and thrives in a demanding, fast-paced environmentPossesses a high level of critical thinkingOperates with a high level of professionalism and integrity, including dealing with confidential informationStrong organization planning & project management skillsMust understand and comply with the rules, regulations, policies, and procedures of Green Thumb.Ability to travel for events and meetings multiple times throughout the year, in-market and out of market overnight, up to 50%Additional RequirementsMust pass any and all required background checksMust be and remain compliant with all legal or company regulations for working in the industryMust possess valid driver's licenseMust be a minimum of 21 years of ageMust be approved by state badging agency to work in cannabis industry
#LI-HYBRID
The Manager, Regional Marketing drives growth in Pennsylvania through developing, managing, executing, and analyzing regional marketing initiatives. They coordinate with local stakeholders, translating brand objectives into tactical programs. Reporting to the Commercial General Manager, they work closely with executive teams, focusing on strategic planning and hands-on brand building. They collaborate across departments to seize immediate opportunities and establish long-term infrastructure for exceptional programming and growth.
Ability to travel for events and meetings multiple times throughout the year, in-market and out of market overnight, up to 50% is required.ResponsibilitiesDevelopment of regional marketing priorities, strategies, and solutionsResponsible for the planning, coordination and local execution of all centrally and regionally led marketing programs in market, Including but not limited to event sponsorships, In-store events, national and regional, promotions, strain/product launches, wholesale programs, etc.Management and coordination of master regional program calendar that is inclusive of all marketing programs and activities within the region inclusive of strain/product launches, national programs, regional promotions/events and retail operations initiatives. Prioritization of opportunities, especially when communicating through digital channels, will be crucial when managing the master calendar.Customizes digital and printed creative templates for various centrally and regionally led Initiatives to fit regional needsDevelopment, planning and execution of new product and strain launch strategies. Closely monitors Innovation calendar and stays in constant communication with regional stakeholders to ensure all launches are maximized through digital and printed channels.Serves as the "go-to" for central teams to reach out to for any regional marketing InitiativesOwnership of local marketing budgets including tracking spend and measuring return on investmentMonitor and understand local competitive environment, particularly related to promotional activities, to ensure that GTI's local strategies and tactics are market-leading and effectiveDevelop and improve processes to streamline marketing program development across the central teams as well as broader CPG marketing, sales, and retail organizationsBecome the expert in understanding state regulations to inform marketing program opportunities and ensure program and employee compliance with all Green Thumb-based state guidelinesSupervise, develop and manage a teamQualificationsA high integrity leader who understands that working in the Cannabis industry comes with greater scrutiny and therefore requires a higher level of compliance with the rules, regulations, policies, and procedures of Green ThumbBachelor's degree preferred5+ years' experience in a related field marketing role or broader marketing, brand, or commercial sales rolesTrack record of building strong relationships with cross functional and regional partnersExperience managing and developing junior marketer(s) is preferredA thorough understanding of consumer and trade marketing strategies and experience developing and adapting programs to fit local needsAbility to think strategically and connect high-level strategic objectives to tactical program needs and developmentKnowledge of local on and off-premise cannabis market, including local laws and statutesStrong budget management skills with previous budget management and oversight experienceAbility to gain and maintain an in-depth understanding of target consumer and market trendsCompliance with all standard safety requirements and guidelinesProficient in Microsoft Office Suite (Excel, Word, PowerPoint, etc.)Strong communication skills - written and verbalHighly motivated, self-directed, innovative, and able to work independently or among teams with keen judgment, common sense, and resourcefulnessAdapts and thrives in a demanding, fast-paced environmentPossesses a high level of critical thinkingOperates with a high level of professionalism and integrity, including dealing with confidential informationStrong organization planning & project management skillsMust understand and comply with the rules, regulations, policies, and procedures of Green Thumb.Ability to travel for events and meetings multiple times throughout the year, in-market and out of market overnight, up to 50%Additional RequirementsMust pass any and all required background checksMust be and remain compliant with all legal or company regulations for working in the industryMust possess valid driver's licenseMust be a minimum of 21 years of ageMust be approved by state badging agency to work in cannabis industry
#LI-HYBRID