Coupa Software
Product Marketing Director
Coupa Software, Atlanta, Georgia, United States, 30383
Coupa makes companies operate smarter and grow faster. Our leading AI-driven platform connects and optimizes sourcing, purchasing, supply chains, and financial management. More than 3,000 global organizations large and small trust Coupa to transform operating margins, increase efficiencies and growth, optimize cash, and reduce risk.
Responsibilities:
Develop clear, concise and compelling product positioning and messagingEnable sales and customer success organizations to effectively understand and articulate the value of Coupa’s AI-driven platformCreate and manage the right set of sales tools, collateral and enablement processes to drive awareness and differentiation in the market around Coupa’s AI capabilitiesDevelop and deliver insightful market and competitive intelligenceWork closely with the segment marketing, corporate marketing, sales and demand generation teams to increase market presence and build pipeline and revenuePartner with Product Management to help shape product roadmap and vision around Coupa’s AI PlatformPartner closely with Sales to support Coupa’s go-to-market motionsIdentify ideal customers to develop references, case studies and championsEvangelize Coupa’s AI vision by delivering compelling presentations at live and virtual eventsSpend time in the field with customers and prospects to support deals and better understand market needs and key personasEducate and work with the analyst community to ensure Coupa’s market position is optimally representedRequirements:
8+ years of work experience including 4+ in product marketing with proven success in driving messaging, positioning and sales enablementExperience in marketing AI and Platform capabilities in B2B enterprise softwareStrong knowledge of fundamentals of AI and how it can be used to provide value to business operationsMust be able to switch regularly and rapidly between strategy and executionHighly skilled at analytical decision making and able to diagnose business issues and resolve problemsAbility to gather intelligence from data, present finding and decisions, influence executive stakeholders, and execute independently on initiativesAbility to work across organizations lines, command respect and influence without authorityExcellent oral and written communications skillsBachelor’s degree minimum required#LI-Remote #LI-SK1At Coupa, we’re building a great company that is laser-focused on three core values:
ensuring customer success
with an obsessive and unwavering commitment to making customers successful,
focusing on results
with a relentless focus on delivering results through innovation and having a bias for action, and
striving for excellence
with our commitment to a collaborative environment infused with professionalism, integrity, passion, and accountability.At Coupa, we have a solid and innovative team dedicated to improving the spend management processes of today's dynamic businesses. We celebrate diversity and recognize its value to our customers and employees. Coupa is proud to be an equal-opportunity workplace and affirmative-action employer. Learn more about our commitment to fostering diversity, equity and inclusion at Coupa here. All qualified applicants will receive consideration for employment regardless of age, race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, or any other applicable status protected by state or local law.Please be advised that inquiries or resumes from recruiters will not be accepted. By submitting your application, you acknowledge that you have read Coupa’s Privacy Policy and understand that Coupa receives/collects your application, including your personal data, for the purposes of managing Coupa's ongoing recruitment and placement activities, including for employment purposes in the event of a successful application and for notification of future job opportunities if you did not succeed the first time. You will find more details about how your application is processed, the purposes of processing, and how long we retain your application in our Privacy Policy.
Responsibilities:
Develop clear, concise and compelling product positioning and messagingEnable sales and customer success organizations to effectively understand and articulate the value of Coupa’s AI-driven platformCreate and manage the right set of sales tools, collateral and enablement processes to drive awareness and differentiation in the market around Coupa’s AI capabilitiesDevelop and deliver insightful market and competitive intelligenceWork closely with the segment marketing, corporate marketing, sales and demand generation teams to increase market presence and build pipeline and revenuePartner with Product Management to help shape product roadmap and vision around Coupa’s AI PlatformPartner closely with Sales to support Coupa’s go-to-market motionsIdentify ideal customers to develop references, case studies and championsEvangelize Coupa’s AI vision by delivering compelling presentations at live and virtual eventsSpend time in the field with customers and prospects to support deals and better understand market needs and key personasEducate and work with the analyst community to ensure Coupa’s market position is optimally representedRequirements:
8+ years of work experience including 4+ in product marketing with proven success in driving messaging, positioning and sales enablementExperience in marketing AI and Platform capabilities in B2B enterprise softwareStrong knowledge of fundamentals of AI and how it can be used to provide value to business operationsMust be able to switch regularly and rapidly between strategy and executionHighly skilled at analytical decision making and able to diagnose business issues and resolve problemsAbility to gather intelligence from data, present finding and decisions, influence executive stakeholders, and execute independently on initiativesAbility to work across organizations lines, command respect and influence without authorityExcellent oral and written communications skillsBachelor’s degree minimum required#LI-Remote #LI-SK1At Coupa, we’re building a great company that is laser-focused on three core values:
ensuring customer success
with an obsessive and unwavering commitment to making customers successful,
focusing on results
with a relentless focus on delivering results through innovation and having a bias for action, and
striving for excellence
with our commitment to a collaborative environment infused with professionalism, integrity, passion, and accountability.At Coupa, we have a solid and innovative team dedicated to improving the spend management processes of today's dynamic businesses. We celebrate diversity and recognize its value to our customers and employees. Coupa is proud to be an equal-opportunity workplace and affirmative-action employer. Learn more about our commitment to fostering diversity, equity and inclusion at Coupa here. All qualified applicants will receive consideration for employment regardless of age, race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, or any other applicable status protected by state or local law.Please be advised that inquiries or resumes from recruiters will not be accepted. By submitting your application, you acknowledge that you have read Coupa’s Privacy Policy and understand that Coupa receives/collects your application, including your personal data, for the purposes of managing Coupa's ongoing recruitment and placement activities, including for employment purposes in the event of a successful application and for notification of future job opportunities if you did not succeed the first time. You will find more details about how your application is processed, the purposes of processing, and how long we retain your application in our Privacy Policy.