Darling International
Digital Marketing Specialist
Darling International, Irving, Texas, United States, 75084
About us:
DAR PRO Solutions, a brand of Darling Ingredients, collects used cooking oil and meat by-products from nearly 225,000 customers across the U.S. food service industry and repurposes it into valuable new resources. Our employees and customers help create a greener planet and more sustainable future. Watch this video about our company.
About the role:
We are currently seeking an enthusiastic, creative, and highly motivated individual who is eager to learn all aspects of marketing at DAR PRO.
You will collaborate with marketing, sales, and service teams to create effective campaigns that promote our brand and generate demand for our products and services. Efforts will focus on quality lead generation, increasing customer retention and using the right channels to reach our target audience.
Other potential marketing responsibilities:
Conduct research on industry-related topics, competitors, and customers
Identify new segments and opportunities to generate leads and boost conversions
Plan trade shows and traveling to some events to engage, learn, and improve ROI
Brainstorm, plan and carry out digital marketing campaigns across channels, including email, social media, search engines, and paid and display advertising
Administer social media, including content, scheduling, engagement, and analysis
Prepare video and image assets and/or administer third-party design projects
Work with SEO/Google Ad partners to deploy strategies that drive traffic to the website
Build email templates, contact forms, and landing pages
Write creative and informative copy in the areas of ad messaging, calls-to-action, newsletters, product or service descriptions, presentations and landing page content
Use CRM to research and automate marketing touchpoints across the customer journey, including opportunities for cross-sell, upsell, surveys, case studies, and more
Provide regular campaign communication to internal stakeholders and participate in team meetings to gain feedback and ideas
Analyze marketing data and campaign performance for improvements
Assist with pre-qualifying leads and suggest tactics to improve inbound lead quality
Support the launch and adoption of products or technology, such as a customer portal
Lead various project calls and communicate deliverables to ensure project is on track
Keep up to date on the latest digital marketing trends and technology
Performing general marketing administrative tasks and all other duties as assigned.
Minimum Qualifications
Bachelor's Degree in marketing, journalism, design, communications or related field
Knowledge of digital marketing and advertising, including but not limited to social media, blogging, emails, display, search engine marketing and marketing automation
Proficient with Microsoft Office Suite, including Outlook, Excel, Word, Powerpoint
3+ year of hands-on experience in marketing/communications setting
Preferred Qualifications
Self-starter with great problem-solving and research skills
Creative, out-of-the-box thinker with determination to bring ideas to life
Ability to work closely with a team and collaborate daily
Experience in Adobe Creative Suite, Canva or other photo and video editing software
Knowledge of important marketing metrics - website visitors, email click-thru rates, MQLs, conversion and close rates, etc.
Familiar with CRM, Marketing Automation, Google Analytics/Ads and basic HTML
Physical Demands
Frequently must sit for extended periods.
Occasionally walk, bend, balance, or stoop.
Regularly required to reach with hands or arms.
Work Environment
Job functions will be carried out in an office environment.
Less than 10% domestic travel.
Darling Ingredients is an equal opportunity employer and gives consideration to qualified applicants without regard to race, age, color, religion, sex, national origin, sexual orientation, gender identity, disability, or, protected veteran status. Know Your Rights: If you would like more information, please click on the link and paste into your browser: https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal-poster
DAR PRO Solutions, a brand of Darling Ingredients, collects used cooking oil and meat by-products from nearly 225,000 customers across the U.S. food service industry and repurposes it into valuable new resources. Our employees and customers help create a greener planet and more sustainable future. Watch this video about our company.
About the role:
We are currently seeking an enthusiastic, creative, and highly motivated individual who is eager to learn all aspects of marketing at DAR PRO.
You will collaborate with marketing, sales, and service teams to create effective campaigns that promote our brand and generate demand for our products and services. Efforts will focus on quality lead generation, increasing customer retention and using the right channels to reach our target audience.
Other potential marketing responsibilities:
Conduct research on industry-related topics, competitors, and customers
Identify new segments and opportunities to generate leads and boost conversions
Plan trade shows and traveling to some events to engage, learn, and improve ROI
Brainstorm, plan and carry out digital marketing campaigns across channels, including email, social media, search engines, and paid and display advertising
Administer social media, including content, scheduling, engagement, and analysis
Prepare video and image assets and/or administer third-party design projects
Work with SEO/Google Ad partners to deploy strategies that drive traffic to the website
Build email templates, contact forms, and landing pages
Write creative and informative copy in the areas of ad messaging, calls-to-action, newsletters, product or service descriptions, presentations and landing page content
Use CRM to research and automate marketing touchpoints across the customer journey, including opportunities for cross-sell, upsell, surveys, case studies, and more
Provide regular campaign communication to internal stakeholders and participate in team meetings to gain feedback and ideas
Analyze marketing data and campaign performance for improvements
Assist with pre-qualifying leads and suggest tactics to improve inbound lead quality
Support the launch and adoption of products or technology, such as a customer portal
Lead various project calls and communicate deliverables to ensure project is on track
Keep up to date on the latest digital marketing trends and technology
Performing general marketing administrative tasks and all other duties as assigned.
Minimum Qualifications
Bachelor's Degree in marketing, journalism, design, communications or related field
Knowledge of digital marketing and advertising, including but not limited to social media, blogging, emails, display, search engine marketing and marketing automation
Proficient with Microsoft Office Suite, including Outlook, Excel, Word, Powerpoint
3+ year of hands-on experience in marketing/communications setting
Preferred Qualifications
Self-starter with great problem-solving and research skills
Creative, out-of-the-box thinker with determination to bring ideas to life
Ability to work closely with a team and collaborate daily
Experience in Adobe Creative Suite, Canva or other photo and video editing software
Knowledge of important marketing metrics - website visitors, email click-thru rates, MQLs, conversion and close rates, etc.
Familiar with CRM, Marketing Automation, Google Analytics/Ads and basic HTML
Physical Demands
Frequently must sit for extended periods.
Occasionally walk, bend, balance, or stoop.
Regularly required to reach with hands or arms.
Work Environment
Job functions will be carried out in an office environment.
Less than 10% domestic travel.
Darling Ingredients is an equal opportunity employer and gives consideration to qualified applicants without regard to race, age, color, religion, sex, national origin, sexual orientation, gender identity, disability, or, protected veteran status. Know Your Rights: If you would like more information, please click on the link and paste into your browser: https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal-poster