Teal Media
Website Content Strategist
Teal Media, New York, New York, United States,
Teal Media is seeking a fully remote Website Content Strategist for a full-time position!
The Content Strategist leads the content strategy for website projects and guide projects from discovery and research through the launch of the website. You will be responsible for everything from persona development, content audits and analysis, information architecture, content type and taxonomy development, content migration support, content governance, and more.
The Content Strategist will also provide general digital marketing strategy for Teal client projects. This means guiding clients as they think about and plan for an integrated outreach approach across the web, social media, email, and paid advertising.
Ideal Location
:
Remote
(U.S. Residents and/or authorized to work in the US and be available during ET)
Who We AreTeal Media is a full-service creative and design agency with a conscience. We believe purposeful design can transform organizations, inspire action, and enable progress. Our clients and nonprofit partners commit their lives to creating positive social change. We pour every ounce of our passion and skill into their success, because we, too, want the world to be a better place. We offer a variety of strategic, creative, and technical services, including brand strategy, web design and development, and creative support.
We are a woman-owned and woman-led firm with a diverse staff. At Teal Media, we value our people above all else and choose to work with partners and clients who share those beliefs.
Your TeamThis role is part of the Strategy & Data team. You will report to the Director of Content Strategy.
What You'll DoExecution
Drive the content strategy for mid- large, complex website projects, which includes, but is not limited to:
Discovery and research
Content audits/evaluation/assessments
Market/competitive analysis
Audience research and usability testing
SEO keyword and performance research and analysis
Website analytics research and analysis
Website content strategy development
Information architecture
Sitemap plan
Wireframe outlines
Content type definition
Taxonomy development
Content/copy guidelines and best practices development
Content-related client trainings
Content governance
Copywriting/editing
Quality assurance and control
Ongoing content performance monitoring and analysis
Collaborate with Teal subject matter experts in UX design, engineering, SEO, site analytics, social media, email, paid media, and other disciplines to create solutions that are rooted in best practices and audience needs
Ensure content strategy deliverables meet Teal quality standard and client expectations
Greater understanding of digital marketing strategy in general, to advise client on how to integrate other digital channels like email, social media, and paid advertising to drive support and engagement for their organization
Facilitate client trainings and working sessions
Strong problem-solving, communication, and consensus building skills to fully understand the problem we are trying to solve and drive client conversations and decision-making
Well-versed in how to analyze quantitative and qualitative data and formulate insights
Impressive presentation skills, particularly in constructing a narrative that explains the WHY behind strategic decisions and recommendations
Stay up-to-date with the latest digital marketing trends, techniques, best practices, and benchmarks, and identify opportunities to incorporate them into project work
Evaluate opportunities in projects and client relationships for upsells
Participate in the proposal and pitch process for new business
Departmental
Work collaboratively with the Director of Content Strategy to create, improve, document, and implement content strategies and tactics to contribute to the overall success, efficiency, and sustainability of the company
Participate in employee onboarding/offboarding process
Ideal Candidates Will Have
At least 3+ years of experience developing the content strategy for website projects as well as basic experience with multi-channel digital content strategy in an agency or fast-paced internal environment
Strong effective communication and problem-solving skills
Some client-facing experience / comfortable with training stakeholders and clients
A growth mindset - positive attitude towards challenges, a willingness to embrace feedback, and a resilience in the face of setbacks
Salary & LevelTeal Media is committed to equity and transparency when it comes to salary and the growth of our people. This role is open to both level 2 and 3 in our progression framework and is determined by the candidate's unique background and experience.
Level: 3
Official Title: Senior Website Content Strategist
Salary Range: $90,000-$110,000
Level: 2
Official Title: Website Content Strategist
Salary Range: $80,000-$95,000
BenefitsMake a positive impact on mission-driven organizations and nonprofits while working in a fun, collaborative, and flexible environment. We're a nimble, close-knit group that values teamwork and individual contribution.
All our positions are remote (in the US), but we work to maintain a fun and engaging company culture.
Work from home (or at the beach!)
Professional Development Coaching
Yearly Continuing Education Stipend
Eligibility for bi-annual bonuses
Flexible Time Off and Unlimited Sick Leave
Compassionate Leave
Health, dental, and vision insurance
Company 401(k) with match
Flexible working hours
Flex Fridays - a day dedicated to self-directed work. Spend time working on the things you want - whether it be honing in on your craft or taking off a few hours early for your mental wellness!
Equal Opportunity EmployerIf your experience doesn't exactly match the qualifications listed but you believe you would shine in this role, we want to hear from you! Please apply and tell us why you're the right person for the job.
Black & Indigenous people of color, immigrants, women, and femmes, LGBTQI+ individuals, people with disabilities, neurodiverse people, and formerly incarcerated or systems-impacted people are highly encouraged to apply.
We welcome applications from individuals of all backgrounds. Your unique perspective and expertise are valued contributions to our team. If you require accommodations during the interview process, please don't hesitate to let us know. We're committed to ensuring a supportive and inclusive experience for all applicants.
Teal Media is an equal-opportunity employer that values a diverse workforce and an inclusive culture. Teal Media encourages applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, age, national origin, marital status, citizenship, disability, and veteran status.
Teal Media does not discriminate on the basis of race, color, religion, creed, age, sexual orientation, gender identity or expression, marital status, country of origin, citizenship, ancestry, genetic information, physical or mental disability, military or veteran status, political affiliation, exercising one's right to family care and medical leave, medical condition, including pregnancy, childbirth, breastfeeding, and related medical conditions, or any other category protected by local, state, or federal laws. We are not offering US visa sponsorship at this time.
The Content Strategist leads the content strategy for website projects and guide projects from discovery and research through the launch of the website. You will be responsible for everything from persona development, content audits and analysis, information architecture, content type and taxonomy development, content migration support, content governance, and more.
The Content Strategist will also provide general digital marketing strategy for Teal client projects. This means guiding clients as they think about and plan for an integrated outreach approach across the web, social media, email, and paid advertising.
Ideal Location
:
Remote
(U.S. Residents and/or authorized to work in the US and be available during ET)
Who We AreTeal Media is a full-service creative and design agency with a conscience. We believe purposeful design can transform organizations, inspire action, and enable progress. Our clients and nonprofit partners commit their lives to creating positive social change. We pour every ounce of our passion and skill into their success, because we, too, want the world to be a better place. We offer a variety of strategic, creative, and technical services, including brand strategy, web design and development, and creative support.
We are a woman-owned and woman-led firm with a diverse staff. At Teal Media, we value our people above all else and choose to work with partners and clients who share those beliefs.
Your TeamThis role is part of the Strategy & Data team. You will report to the Director of Content Strategy.
What You'll DoExecution
Drive the content strategy for mid- large, complex website projects, which includes, but is not limited to:
Discovery and research
Content audits/evaluation/assessments
Market/competitive analysis
Audience research and usability testing
SEO keyword and performance research and analysis
Website analytics research and analysis
Website content strategy development
Information architecture
Sitemap plan
Wireframe outlines
Content type definition
Taxonomy development
Content/copy guidelines and best practices development
Content-related client trainings
Content governance
Copywriting/editing
Quality assurance and control
Ongoing content performance monitoring and analysis
Collaborate with Teal subject matter experts in UX design, engineering, SEO, site analytics, social media, email, paid media, and other disciplines to create solutions that are rooted in best practices and audience needs
Ensure content strategy deliverables meet Teal quality standard and client expectations
Greater understanding of digital marketing strategy in general, to advise client on how to integrate other digital channels like email, social media, and paid advertising to drive support and engagement for their organization
Facilitate client trainings and working sessions
Strong problem-solving, communication, and consensus building skills to fully understand the problem we are trying to solve and drive client conversations and decision-making
Well-versed in how to analyze quantitative and qualitative data and formulate insights
Impressive presentation skills, particularly in constructing a narrative that explains the WHY behind strategic decisions and recommendations
Stay up-to-date with the latest digital marketing trends, techniques, best practices, and benchmarks, and identify opportunities to incorporate them into project work
Evaluate opportunities in projects and client relationships for upsells
Participate in the proposal and pitch process for new business
Departmental
Work collaboratively with the Director of Content Strategy to create, improve, document, and implement content strategies and tactics to contribute to the overall success, efficiency, and sustainability of the company
Participate in employee onboarding/offboarding process
Ideal Candidates Will Have
At least 3+ years of experience developing the content strategy for website projects as well as basic experience with multi-channel digital content strategy in an agency or fast-paced internal environment
Strong effective communication and problem-solving skills
Some client-facing experience / comfortable with training stakeholders and clients
A growth mindset - positive attitude towards challenges, a willingness to embrace feedback, and a resilience in the face of setbacks
Salary & LevelTeal Media is committed to equity and transparency when it comes to salary and the growth of our people. This role is open to both level 2 and 3 in our progression framework and is determined by the candidate's unique background and experience.
Level: 3
Official Title: Senior Website Content Strategist
Salary Range: $90,000-$110,000
Level: 2
Official Title: Website Content Strategist
Salary Range: $80,000-$95,000
BenefitsMake a positive impact on mission-driven organizations and nonprofits while working in a fun, collaborative, and flexible environment. We're a nimble, close-knit group that values teamwork and individual contribution.
All our positions are remote (in the US), but we work to maintain a fun and engaging company culture.
Work from home (or at the beach!)
Professional Development Coaching
Yearly Continuing Education Stipend
Eligibility for bi-annual bonuses
Flexible Time Off and Unlimited Sick Leave
Compassionate Leave
Health, dental, and vision insurance
Company 401(k) with match
Flexible working hours
Flex Fridays - a day dedicated to self-directed work. Spend time working on the things you want - whether it be honing in on your craft or taking off a few hours early for your mental wellness!
Equal Opportunity EmployerIf your experience doesn't exactly match the qualifications listed but you believe you would shine in this role, we want to hear from you! Please apply and tell us why you're the right person for the job.
Black & Indigenous people of color, immigrants, women, and femmes, LGBTQI+ individuals, people with disabilities, neurodiverse people, and formerly incarcerated or systems-impacted people are highly encouraged to apply.
We welcome applications from individuals of all backgrounds. Your unique perspective and expertise are valued contributions to our team. If you require accommodations during the interview process, please don't hesitate to let us know. We're committed to ensuring a supportive and inclusive experience for all applicants.
Teal Media is an equal-opportunity employer that values a diverse workforce and an inclusive culture. Teal Media encourages applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, age, national origin, marital status, citizenship, disability, and veteran status.
Teal Media does not discriminate on the basis of race, color, religion, creed, age, sexual orientation, gender identity or expression, marital status, country of origin, citizenship, ancestry, genetic information, physical or mental disability, military or veteran status, political affiliation, exercising one's right to family care and medical leave, medical condition, including pregnancy, childbirth, breastfeeding, and related medical conditions, or any other category protected by local, state, or federal laws. We are not offering US visa sponsorship at this time.