Capital Vacations
Communications Director
Capital Vacations, Myrtle Beach, South Carolina, United States, 29588
Capital Vacations
is the fastest growing company within our sector of the Hospitality Industry. We provide best-in-class service, have an unparalleled product which offers our members access to (90+) internal club destinations as well as thousands more external destinations.
We provide opportunities to those wanting to join a dynamic, fast paced team driven to success and rewarded with industry leading compensation plans.
Purpose:
The Communications Director at Capital Vacations is a hands-on strategist and content creator responsible for the delivery of communication strategies across multiple channels. This role is uniquely designed for a strategic thinker with a passion for content creation and a proven track record in both leading initiatives and executing high-level communication strategies.
Principal Duties & Responsibilities:
Communications Leadership & Strategy:• Develop and implement innovative communication strategies to effectively engage employees, stakeholders, club members, and clients.• Serve as the primary architect of the company's communications framework, protocols, processes, and tools for maximum impact.• Own the company's 'Messaging Framework' which serves as a single source of truth for messaging both internally and externally. Ensure the messaging is properly applied to all public facing marketing, sales, B2B touchpoints, and internal audiences.• Own the Communication's Style Guide which serves as a guide for punctuation, tone/voice, and the spelling and usage of common terms and phrases.• Collaborate with internal, cross-functional stakeholders to create tailored communication plans for various audiences and initiatives.• Act as the Communication's subject matter expert (SME), providing organizational influence to ensure a cohesive and effective communication strategy while fostering a culture of open dialogue, and continuous improvement.• Manage and direct a team of communications specialists, providing guidance, support, and mentorship to foster their professional growth and development.• Manage and collaborate with third-party agencies and freelancers (as needed) to ensure successful project execution and alignment with the communication strategy and messaging framework.
Content Creation:• Serve as the primary writer and editor for communication materials, ensuring consistency in tone, style, and messaging across all platforms.• Create compelling content for a range of channels, including internal memos, newsletters, press releases, social media posts, and web copy.
Public Relations (Media, Social, Online Reputation Mgmt., and Press Releases):• Oversee the execution of social media campaigns, including content creation, scheduling, and community engagement.• Lead all public relations efforts, industry-related messaging, media relations, press releases, and crisis communications.• Oversee Online Reputation Management (ORM) strategy, process, and protocols in collaboration with communications specialist and third-party vendors.
Member / Client Engagement:• Oversee and develop content for all member/client engagement, marketing, and ongoing communication efforts. Ongoing communications include items such as transactional confirmations, reminders, and member updates.• Own member / client customer communications journey(s).• Understand and meet the needs of members and clients through proactive communication and feedback mechanisms to foster customer satisfaction and aid retention.
Monitor & Evaluate Success:• Evaluate the success of all communication strategies through key performance indicators (KPIs) across employee engagement, media coverage, social media engagement, brand reputation, and member satisfaction.
Job Requirements:Bachelor's degree required, preferably in English, journalism, communication, or advertising.7-15 years of related management and job experience (e.g., internal/external communications, copywriting, or journalism)Timeshare or hospitality industry experience required.
is the fastest growing company within our sector of the Hospitality Industry. We provide best-in-class service, have an unparalleled product which offers our members access to (90+) internal club destinations as well as thousands more external destinations.
We provide opportunities to those wanting to join a dynamic, fast paced team driven to success and rewarded with industry leading compensation plans.
Purpose:
The Communications Director at Capital Vacations is a hands-on strategist and content creator responsible for the delivery of communication strategies across multiple channels. This role is uniquely designed for a strategic thinker with a passion for content creation and a proven track record in both leading initiatives and executing high-level communication strategies.
Principal Duties & Responsibilities:
Communications Leadership & Strategy:• Develop and implement innovative communication strategies to effectively engage employees, stakeholders, club members, and clients.• Serve as the primary architect of the company's communications framework, protocols, processes, and tools for maximum impact.• Own the company's 'Messaging Framework' which serves as a single source of truth for messaging both internally and externally. Ensure the messaging is properly applied to all public facing marketing, sales, B2B touchpoints, and internal audiences.• Own the Communication's Style Guide which serves as a guide for punctuation, tone/voice, and the spelling and usage of common terms and phrases.• Collaborate with internal, cross-functional stakeholders to create tailored communication plans for various audiences and initiatives.• Act as the Communication's subject matter expert (SME), providing organizational influence to ensure a cohesive and effective communication strategy while fostering a culture of open dialogue, and continuous improvement.• Manage and direct a team of communications specialists, providing guidance, support, and mentorship to foster their professional growth and development.• Manage and collaborate with third-party agencies and freelancers (as needed) to ensure successful project execution and alignment with the communication strategy and messaging framework.
Content Creation:• Serve as the primary writer and editor for communication materials, ensuring consistency in tone, style, and messaging across all platforms.• Create compelling content for a range of channels, including internal memos, newsletters, press releases, social media posts, and web copy.
Public Relations (Media, Social, Online Reputation Mgmt., and Press Releases):• Oversee the execution of social media campaigns, including content creation, scheduling, and community engagement.• Lead all public relations efforts, industry-related messaging, media relations, press releases, and crisis communications.• Oversee Online Reputation Management (ORM) strategy, process, and protocols in collaboration with communications specialist and third-party vendors.
Member / Client Engagement:• Oversee and develop content for all member/client engagement, marketing, and ongoing communication efforts. Ongoing communications include items such as transactional confirmations, reminders, and member updates.• Own member / client customer communications journey(s).• Understand and meet the needs of members and clients through proactive communication and feedback mechanisms to foster customer satisfaction and aid retention.
Monitor & Evaluate Success:• Evaluate the success of all communication strategies through key performance indicators (KPIs) across employee engagement, media coverage, social media engagement, brand reputation, and member satisfaction.
Job Requirements:Bachelor's degree required, preferably in English, journalism, communication, or advertising.7-15 years of related management and job experience (e.g., internal/external communications, copywriting, or journalism)Timeshare or hospitality industry experience required.