Northern Impact
Director of Loyalty & Membership Marketing
Northern Impact, Chicago, Illinois, United States, 60290
Overview
One of America's largest retailers is seeking a talented Marketing Director to spearhead marketing initiatives and drive growth for their loyalty and membership programs. This pivotal leadership role offers an exciting opportunity to contribute to a rapidly expanding environment, serving as a key member of the company's marketing team. The successful candidate will be responsible for developing program positioning, messaging, and go-to-market strategies, facilitating seamless collaboration between the loyalty/membership program and marketing departments.
The ideal candidate will possess a deep understanding of consumer insights, loyalty and membership programs, brand positioning, and effective cross-functional collaboration with program strategy and development, marketing communications, and operations. This role requires a passion for creating innovative touchpoints that foster high levels of engagement and enthusiastic member retention within a dynamic, high-growth landscape.
Responsibilities
Develop a comprehensive marketing strategy and framework for the loyalty/reward program, focusing on retention, usage, and personalization across both the free tier rewards program and paid tier membership program.Collaborate closely with internal teams to craft compelling customer propositions that deliver value to customers, while aligning with loyalty/credit card initiatives related to gamification and free-to-play programs.Support campaign creative development, ensuring the accuracy of features, benefits, and claims.Evaluate and analyze program revenue performance and marketing activities, providing recommendations for improvement and evolution to drive incremental growth.Analyze customer behavior, loyalty program trends, and game theory to identify opportunities and optimize marketing strategies.Provide thought leadership on emerging trends and consumer insights to validate value propositions and messaging.Lead consumer segmentation development and targeting strategies.Build, scale, and manage key elements of the loyalty/rewards program to increase customer lifetime value and retention across the company.Monitor and report on key performance indicators (KPIs) to measure the success and impact of marketing initiatives.Qualifications:
Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.8+ years of experience in loyalty and membership marketing, with a focus on messaging, positioning, and communications strategy within the direct-to-consumer industry.3+ years of experience working on paid membership programs.Demonstrated expertise in developing and executing multi-channel go-to-market strategies.Strong leadership and communication skills, with the ability to collaborate effectively with cross-functional teams.Analytical mindset with the ability to interpret data and make data-driven decisions.Experience leveraging consumer insights to develop effective marketing programs and campaigns.
One of America's largest retailers is seeking a talented Marketing Director to spearhead marketing initiatives and drive growth for their loyalty and membership programs. This pivotal leadership role offers an exciting opportunity to contribute to a rapidly expanding environment, serving as a key member of the company's marketing team. The successful candidate will be responsible for developing program positioning, messaging, and go-to-market strategies, facilitating seamless collaboration between the loyalty/membership program and marketing departments.
The ideal candidate will possess a deep understanding of consumer insights, loyalty and membership programs, brand positioning, and effective cross-functional collaboration with program strategy and development, marketing communications, and operations. This role requires a passion for creating innovative touchpoints that foster high levels of engagement and enthusiastic member retention within a dynamic, high-growth landscape.
Responsibilities
Develop a comprehensive marketing strategy and framework for the loyalty/reward program, focusing on retention, usage, and personalization across both the free tier rewards program and paid tier membership program.Collaborate closely with internal teams to craft compelling customer propositions that deliver value to customers, while aligning with loyalty/credit card initiatives related to gamification and free-to-play programs.Support campaign creative development, ensuring the accuracy of features, benefits, and claims.Evaluate and analyze program revenue performance and marketing activities, providing recommendations for improvement and evolution to drive incremental growth.Analyze customer behavior, loyalty program trends, and game theory to identify opportunities and optimize marketing strategies.Provide thought leadership on emerging trends and consumer insights to validate value propositions and messaging.Lead consumer segmentation development and targeting strategies.Build, scale, and manage key elements of the loyalty/rewards program to increase customer lifetime value and retention across the company.Monitor and report on key performance indicators (KPIs) to measure the success and impact of marketing initiatives.Qualifications:
Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.8+ years of experience in loyalty and membership marketing, with a focus on messaging, positioning, and communications strategy within the direct-to-consumer industry.3+ years of experience working on paid membership programs.Demonstrated expertise in developing and executing multi-channel go-to-market strategies.Strong leadership and communication skills, with the ability to collaborate effectively with cross-functional teams.Analytical mindset with the ability to interpret data and make data-driven decisions.Experience leveraging consumer insights to develop effective marketing programs and campaigns.