Walmart
Director, Creative - Fashion (Head of Fashion)
Walmart, San Francisco, California, United States, 94199
Position Summary...
What you'll do...
Director, Creative (Head of Fashion)About us:
Walmart Creative Studio (WCS) is the in-house creative agency for Walmart. Our team develops breakthrough and distinctive design systems and creative conversations that drive business objectives and keep our Fortune #1 brand in the culture. We use creativity and design to win hearts, minds, and wallets.We are uniquely positioned as the internal creative agency of record to be hyper-focused on the customer experience across all channels, categories, and campaigns. We are ruthlessly focused on human truths, insight-driven creative strategies and integrated creative solutions that build the brand and grow the business – not just with ads but through brand acts and experiences.We value talent, diversity, innovation, curiosity, collaboration, culture, insights, and results, and we are committed to helping people – all people – live better.Overview:In this Creative Director position, you’ll be responsible for spearheading the creative vision and strategy across all fashion initiatives, including brand, seasonal, and private label campaigns; you’ll steer innovative, insight-driven concepts, set the bar for modern, relevant, compelling, and aspirational photo and video shoots, and oversee elevated, consistent graphic design application in post. In addition, you’ll help manage apparel rebrands, elevate our fashion landing pages and in-store signage expressions, and bring a blend of strong leadership skills and hands-on creative expertise to the table.Key Outcomes:Best-in-Class Work:
In response to creative briefs, develop strategic ideas that enhance our KPIs around brand awareness, engagement, and loyalty. Employ critical thinking to ensure we’re always on task.
Lead the ideation, design, and execution of tier 1 awareness driving campaigns. Manage and contribute to a team that is responsible for designing modern and on-brand visual worlds with relevant and compelling swipe, writing scripts, partnering with production to identify partners (e.g. casting director, editor), oversee the casting, music, location, shot list, and other various sub-workstreams and decks, attend shoots, manage post including edit and color, and be accountable for final delivery of asset suites.Manage the ideation, design, and execution of tier 2 consideration and conversion driving initiatives, such as seasonal campaigns. Steer multiple seasonal and private label pods that execute campaigns and shoots for site, store, and OLV.Maintain and evolve various apparel brands’ visual identities; at times, you’ll be managing and partnering with an agency who specializes in this work.Stay abreast of industry trends, consumer preferences, and competitive landscapes to inform creative decisions.
Brand Consistency:
Ensure all creative materials are considered at various levels of the funnel; align verbal and visuals accordingly and in concert with seasonal visual identities and peer teams, such as beauty, home, and more.Team Development:
Mentor, guide, and grow the team with optimism and enthusiasm, pursuing an award-winning in-house agency model.
Conduct regular check-ins with DRs and monthly check-ins with skip level associates with the goal to understand the team’s overall dynamic, skill set, and potential.Conduct semi-annual or annual performance evaluations with the goal to up-level our creative output; consider categories such as: swipe, deck design, strategic approaches and ideating, presentation, and critical thinking.Identify new, competitive talent to add to the growing and accelerating team as appropriate. Consider overall organization of team.
Efficiency:
Pursue ways that we can work better, faster.
Manage team and projects that are on-brief, strategic, creative, and polished for presentations, mitigating feedback and pivots that will ultimately keep workstreams on track.Partner with Creative Account Management and Operations (CAMO) and Production to manage timelines and executions to concept breakthrough creative on schedule and in budget.
Client Satisfaction:
Build strong relationships with WCS peer teams, such as marketing, apparel design, editorial, and merchandising to sustain and grow business.Qualifications:Proven experience as a Creative Director or similar role in the fashion retail industry.Strong portfolio showcasing varied 360-degree creative projects in market at all levels.Exceptional leadership and team management skills.Excellent understanding of fashion trends and consumer behavior.Proficiency in creative software and tools: Adobe Creative Suite, KeyNote, Google Slides, PowerPoint, Figma, Microsoft Office 365, SlackMinimum 15 years of experience in a creative role.A mix of agency and in-house experience strongly preferred.Bachelor's degree in Graphic Design, Marketing, or a related field.Reporting:Reports to Group Director, Creative (Head of Style)Manages Associate Creative Directors, Senior Art Directors, Art Directors, Senior Designers, and DesignersWhy Join Us:We have a thrilling job to be done: make Walmart fashion relevant to every American consumer. We’ll get there via innovative ideas and exceptional execution. The road ahead of us is wide open and ripe for creative disruption.If you are a visionary creative leader with a passion for fashion and a track record of delivering exceptional results, we invite you to apply and be part of our journey to redefine the fashion retail landscape.This position requires a hybrid work schedule with 3-5 days in office.At Walmart, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices . Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart at https://bit.ly/3iOOb1J . The annual salary range for this position is $132,000.00-$264,000.00 Additional compensation includes annual or quarterly performance incentives. Additional compensation for certain positions may also include: - Regional Pay Zone (RPZ) (based on location) - Stock equity incentives
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Bachelor’s degree in Design, Marketing, Creative Writing, Advertising, Fine Arts, or related field and 7 years' experience leading creative teams OR 9 years' experience leading creative teams.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Managing Brand Initiatives for Product Launches, Managing Budgets, Including Budget Forecasting and Reporting Financials, Managing cross-functional teams in a retail creative environment, Managing large scale interactive campaigns in an online creative or related digital field, Managing Vendor Contracts and Relationships, Working for or with creative agencies
Primary Location...
221 RIVER ST, HOBOKEN, NJ 07030, United States of America
What you'll do...
Director, Creative (Head of Fashion)About us:
Walmart Creative Studio (WCS) is the in-house creative agency for Walmart. Our team develops breakthrough and distinctive design systems and creative conversations that drive business objectives and keep our Fortune #1 brand in the culture. We use creativity and design to win hearts, minds, and wallets.We are uniquely positioned as the internal creative agency of record to be hyper-focused on the customer experience across all channels, categories, and campaigns. We are ruthlessly focused on human truths, insight-driven creative strategies and integrated creative solutions that build the brand and grow the business – not just with ads but through brand acts and experiences.We value talent, diversity, innovation, curiosity, collaboration, culture, insights, and results, and we are committed to helping people – all people – live better.Overview:In this Creative Director position, you’ll be responsible for spearheading the creative vision and strategy across all fashion initiatives, including brand, seasonal, and private label campaigns; you’ll steer innovative, insight-driven concepts, set the bar for modern, relevant, compelling, and aspirational photo and video shoots, and oversee elevated, consistent graphic design application in post. In addition, you’ll help manage apparel rebrands, elevate our fashion landing pages and in-store signage expressions, and bring a blend of strong leadership skills and hands-on creative expertise to the table.Key Outcomes:Best-in-Class Work:
In response to creative briefs, develop strategic ideas that enhance our KPIs around brand awareness, engagement, and loyalty. Employ critical thinking to ensure we’re always on task.
Lead the ideation, design, and execution of tier 1 awareness driving campaigns. Manage and contribute to a team that is responsible for designing modern and on-brand visual worlds with relevant and compelling swipe, writing scripts, partnering with production to identify partners (e.g. casting director, editor), oversee the casting, music, location, shot list, and other various sub-workstreams and decks, attend shoots, manage post including edit and color, and be accountable for final delivery of asset suites.Manage the ideation, design, and execution of tier 2 consideration and conversion driving initiatives, such as seasonal campaigns. Steer multiple seasonal and private label pods that execute campaigns and shoots for site, store, and OLV.Maintain and evolve various apparel brands’ visual identities; at times, you’ll be managing and partnering with an agency who specializes in this work.Stay abreast of industry trends, consumer preferences, and competitive landscapes to inform creative decisions.
Brand Consistency:
Ensure all creative materials are considered at various levels of the funnel; align verbal and visuals accordingly and in concert with seasonal visual identities and peer teams, such as beauty, home, and more.Team Development:
Mentor, guide, and grow the team with optimism and enthusiasm, pursuing an award-winning in-house agency model.
Conduct regular check-ins with DRs and monthly check-ins with skip level associates with the goal to understand the team’s overall dynamic, skill set, and potential.Conduct semi-annual or annual performance evaluations with the goal to up-level our creative output; consider categories such as: swipe, deck design, strategic approaches and ideating, presentation, and critical thinking.Identify new, competitive talent to add to the growing and accelerating team as appropriate. Consider overall organization of team.
Efficiency:
Pursue ways that we can work better, faster.
Manage team and projects that are on-brief, strategic, creative, and polished for presentations, mitigating feedback and pivots that will ultimately keep workstreams on track.Partner with Creative Account Management and Operations (CAMO) and Production to manage timelines and executions to concept breakthrough creative on schedule and in budget.
Client Satisfaction:
Build strong relationships with WCS peer teams, such as marketing, apparel design, editorial, and merchandising to sustain and grow business.Qualifications:Proven experience as a Creative Director or similar role in the fashion retail industry.Strong portfolio showcasing varied 360-degree creative projects in market at all levels.Exceptional leadership and team management skills.Excellent understanding of fashion trends and consumer behavior.Proficiency in creative software and tools: Adobe Creative Suite, KeyNote, Google Slides, PowerPoint, Figma, Microsoft Office 365, SlackMinimum 15 years of experience in a creative role.A mix of agency and in-house experience strongly preferred.Bachelor's degree in Graphic Design, Marketing, or a related field.Reporting:Reports to Group Director, Creative (Head of Style)Manages Associate Creative Directors, Senior Art Directors, Art Directors, Senior Designers, and DesignersWhy Join Us:We have a thrilling job to be done: make Walmart fashion relevant to every American consumer. We’ll get there via innovative ideas and exceptional execution. The road ahead of us is wide open and ripe for creative disruption.If you are a visionary creative leader with a passion for fashion and a track record of delivering exceptional results, we invite you to apply and be part of our journey to redefine the fashion retail landscape.This position requires a hybrid work schedule with 3-5 days in office.At Walmart, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices . Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart at https://bit.ly/3iOOb1J . The annual salary range for this position is $132,000.00-$264,000.00 Additional compensation includes annual or quarterly performance incentives. Additional compensation for certain positions may also include: - Regional Pay Zone (RPZ) (based on location) - Stock equity incentives
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Bachelor’s degree in Design, Marketing, Creative Writing, Advertising, Fine Arts, or related field and 7 years' experience leading creative teams OR 9 years' experience leading creative teams.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Managing Brand Initiatives for Product Launches, Managing Budgets, Including Budget Forecasting and Reporting Financials, Managing cross-functional teams in a retail creative environment, Managing large scale interactive campaigns in an online creative or related digital field, Managing Vendor Contracts and Relationships, Working for or with creative agencies
Primary Location...
221 RIVER ST, HOBOKEN, NJ 07030, United States of America