HCI TV
Product Marketing Associate
HCI TV, Cincinnati, Ohio, United States, 45208
Job Description
We are looking for a product storyteller who can understand market dynamics, personal, and business objectives of prospects and customers and communicate about our product in a compelling, succinct, and authentic manner.
You will join a stellar, agile team that brings new products & services to market, drives competitive intelligence and positioning, analyzes opportunities, and influences go-to-market tactics. You possess a record of success in dynamic environments and grace in collaborating with multiple stakeholders to get stuff done. You savor measuring the impact of your work.
Essential Responsibilities
• Drive messaging, positioning, and go-to-market strategies for HCI product and solution features
• Deeply understand our products, buyers, competition, and markets
• Develop competitive playbooks
• Successfully tell our product story through collateral, case studies, webinars, demos, and supporting sales enablement
• Deliver compelling presentations to small & large groups about our products & solutions
• Develop demo videos and other visual materials
• Drive go-to-market efforts for new features and verticals
• Deliver messaging strategies that appeal to potential and existing customers
• Launch new features to sales, prospects, and customers with supporting materials and clear messages
• Partner with our sales team to win opportunities
• Conduct and manage market research
• Work with Product Management, Sales, Customer Success, and Executive Management to help prioritize market needs, product roadmaps, and investment to achieve and exceed business goals
Company Description
For over 40 years, our company has specialized in evolving patient experience and outcomes. • Improving the patient experience by delivering patient educational content and entertainment on demand via the in-room television • Increasing staff efficiency by reducing non-clinical tasks • Helping reduce re-admissions by providing a platform to educate patients HCI television systems are UL-listed for hospital use and are designed, assembled and tested in the USA. For more information, visit http://www.hci-tv.com.
We are looking for a product storyteller who can understand market dynamics, personal, and business objectives of prospects and customers and communicate about our product in a compelling, succinct, and authentic manner.
You will join a stellar, agile team that brings new products & services to market, drives competitive intelligence and positioning, analyzes opportunities, and influences go-to-market tactics. You possess a record of success in dynamic environments and grace in collaborating with multiple stakeholders to get stuff done. You savor measuring the impact of your work.
Essential Responsibilities
• Drive messaging, positioning, and go-to-market strategies for HCI product and solution features
• Deeply understand our products, buyers, competition, and markets
• Develop competitive playbooks
• Successfully tell our product story through collateral, case studies, webinars, demos, and supporting sales enablement
• Deliver compelling presentations to small & large groups about our products & solutions
• Develop demo videos and other visual materials
• Drive go-to-market efforts for new features and verticals
• Deliver messaging strategies that appeal to potential and existing customers
• Launch new features to sales, prospects, and customers with supporting materials and clear messages
• Partner with our sales team to win opportunities
• Conduct and manage market research
• Work with Product Management, Sales, Customer Success, and Executive Management to help prioritize market needs, product roadmaps, and investment to achieve and exceed business goals
Company Description
For over 40 years, our company has specialized in evolving patient experience and outcomes. • Improving the patient experience by delivering patient educational content and entertainment on demand via the in-room television • Increasing staff efficiency by reducing non-clinical tasks • Helping reduce re-admissions by providing a platform to educate patients HCI television systems are UL-listed for hospital use and are designed, assembled and tested in the USA. For more information, visit http://www.hci-tv.com.