A. Daigger
Senior Marketing Manager, Brand
A. Daigger, Torrance, California, United States, 90504
About Educational Insights:
We are on a mission to
bring learning to life!
For 60 years, our team of teachers, scientists, artists, coders, and kids-at-heart has created award-winning toys and games designed to spark creativity, ignite curiosity, and provide opportunities for kiddos to discover their unique passions. Our team motto is, "Where work is play." We love to laugh, ride our bright-red scooter through the halls, and delight in testing out new games. Our love of play transfers into the toys and games we create, where we aim to build confidence, celebrate diversity, and ignite the spark in every child. We pride ourselves on being committed to our employee’s personal and professional development, a thriving culture and a diverse, creative atmosphere. Along with our culture and competitive benefits package, we offer opportunities for training and development by Harvard and UCLA professors as well as in-demand, motivating external speakers. We are looking for professionals who are truly just kids at heart! We hope you’ll come join our award-winning team today!
Position Description:
This is a great opportunity to lead marketing for our LA-based toy group, Educational Insights, including strategic planning, portfolio management, new product launches, annual marketing plans, and talent development.
Key Performance Objectives (KPOs) during your first year include:Coach and develop a team of 2 brand marketers, as well as outside agencies and partners, to direct innovative strategy across owned channels (advertising, social media, PR, content creators, and events) and lead center of excellence colleagues in the strategy execution across paid media, customer websites (content), and email. Partner with brand’s Creative Director to champion and align the brand visual messaging and voice across all touchpoints.Lead the development of quarterly and annual marketing plans, including seasonal strategies, new product support, and base business development. Work cross-functionally with Product Development, Sales, and Digital Marketing team peers to execute plans that achieve annual sales targets, brand awareness objective and new product launch targets.Develop launch plans for all new products, including positioning, messaging, and marketing assets. Ensure creative development for all product naming and packaging aligns with brand personality and product positioning. Monitor and report on product performance, using data to inform changes throughout the year.Direct social media, PR and Content Creator strategy for the brand and direct development of video, digital and print content for these channels.Perform insights-driven market research and analysis to inform annual product development and marketing plans.Manage the brand’s annual marketing budget, allocating funds and analyzing performance of marketing activities to optimize marketing mix. Track KPIs to report to leadership monthly and lead data analysis to synthesize the presentation of quarterly business reviews, which will enable continuous improvement.Support distribution growth and achievement of POS targets across retail channels (e-Commerce, Mass, International and Specialty dealers) by providing insights and recommendations for sell-in and resources for in-market support.Requirements/Preferences:
Bachelor's degree (MBA preferred)7-10 years’ experience in Brand Marketing, Digital and/or Social Media MarketingWilling to travel approximately 5-10 times/year to corporate HQ outside Chicago, IllinoisPeople management experienceData Driven with excellent analytical skillsExcellent written and verbal communication skillsIntermediate or advanced MS Office skills, proficient learning internal enterprise systemsConsumer packaged goods or toy industry background preferredCompetencies for Success:
Communicates and Engages: strong verbal and written communication skills, ability to articulate her/his views crisply and convincinglyInnovates and Drives Change: brings forward new ideas, questions the status quo and monitors industry changes and trendsOwns Results: proactive and resourceful in solving problems, making decisions and executing on goals; follows through on commitments, takes responsibility, and produces quality resultsFosters Teams and Collaborates: connects inside and outside the team; shares information, transfers knowledge and seeks diverse input from others within the team and across the organizationAgile Learner: takes advantage of learning & development opportunities; applies learning to improve knowledge, skills, and abilitiesManages and Develops Talent: leverages opportunities to train & develop direct reports and cross-functional colleagues
We are a drug-free workplace and an EEO employer.
Please note:
This role will be filled by our internal recruitment team, so no assistance is needed from any outside staffing agency at this time.
Salary Range: $135,000 to $145,000 – Actual compensation may vary due to other factors such as: years of experience, skill set or location.
#EducationalInsights
#LI-hybrid
#EducationalInsights
#LI-hybrid
We are on a mission to
bring learning to life!
For 60 years, our team of teachers, scientists, artists, coders, and kids-at-heart has created award-winning toys and games designed to spark creativity, ignite curiosity, and provide opportunities for kiddos to discover their unique passions. Our team motto is, "Where work is play." We love to laugh, ride our bright-red scooter through the halls, and delight in testing out new games. Our love of play transfers into the toys and games we create, where we aim to build confidence, celebrate diversity, and ignite the spark in every child. We pride ourselves on being committed to our employee’s personal and professional development, a thriving culture and a diverse, creative atmosphere. Along with our culture and competitive benefits package, we offer opportunities for training and development by Harvard and UCLA professors as well as in-demand, motivating external speakers. We are looking for professionals who are truly just kids at heart! We hope you’ll come join our award-winning team today!
Position Description:
This is a great opportunity to lead marketing for our LA-based toy group, Educational Insights, including strategic planning, portfolio management, new product launches, annual marketing plans, and talent development.
Key Performance Objectives (KPOs) during your first year include:Coach and develop a team of 2 brand marketers, as well as outside agencies and partners, to direct innovative strategy across owned channels (advertising, social media, PR, content creators, and events) and lead center of excellence colleagues in the strategy execution across paid media, customer websites (content), and email. Partner with brand’s Creative Director to champion and align the brand visual messaging and voice across all touchpoints.Lead the development of quarterly and annual marketing plans, including seasonal strategies, new product support, and base business development. Work cross-functionally with Product Development, Sales, and Digital Marketing team peers to execute plans that achieve annual sales targets, brand awareness objective and new product launch targets.Develop launch plans for all new products, including positioning, messaging, and marketing assets. Ensure creative development for all product naming and packaging aligns with brand personality and product positioning. Monitor and report on product performance, using data to inform changes throughout the year.Direct social media, PR and Content Creator strategy for the brand and direct development of video, digital and print content for these channels.Perform insights-driven market research and analysis to inform annual product development and marketing plans.Manage the brand’s annual marketing budget, allocating funds and analyzing performance of marketing activities to optimize marketing mix. Track KPIs to report to leadership monthly and lead data analysis to synthesize the presentation of quarterly business reviews, which will enable continuous improvement.Support distribution growth and achievement of POS targets across retail channels (e-Commerce, Mass, International and Specialty dealers) by providing insights and recommendations for sell-in and resources for in-market support.Requirements/Preferences:
Bachelor's degree (MBA preferred)7-10 years’ experience in Brand Marketing, Digital and/or Social Media MarketingWilling to travel approximately 5-10 times/year to corporate HQ outside Chicago, IllinoisPeople management experienceData Driven with excellent analytical skillsExcellent written and verbal communication skillsIntermediate or advanced MS Office skills, proficient learning internal enterprise systemsConsumer packaged goods or toy industry background preferredCompetencies for Success:
Communicates and Engages: strong verbal and written communication skills, ability to articulate her/his views crisply and convincinglyInnovates and Drives Change: brings forward new ideas, questions the status quo and monitors industry changes and trendsOwns Results: proactive and resourceful in solving problems, making decisions and executing on goals; follows through on commitments, takes responsibility, and produces quality resultsFosters Teams and Collaborates: connects inside and outside the team; shares information, transfers knowledge and seeks diverse input from others within the team and across the organizationAgile Learner: takes advantage of learning & development opportunities; applies learning to improve knowledge, skills, and abilitiesManages and Develops Talent: leverages opportunities to train & develop direct reports and cross-functional colleagues
We are a drug-free workplace and an EEO employer.
Please note:
This role will be filled by our internal recruitment team, so no assistance is needed from any outside staffing agency at this time.
Salary Range: $135,000 to $145,000 – Actual compensation may vary due to other factors such as: years of experience, skill set or location.
#EducationalInsights
#LI-hybrid
#EducationalInsights
#LI-hybrid