The Principia
Director of College Marketing and Communications
The Principia, Elsah, Illinois, United States, 62028
Title:
Director of College Marketing and Communications
Department/Location:
Marketing / Elsah, IL
Position Type : Full-time, 12-month position
Summary
The Director of College Marketing and Communications will provide visionary leadership and strategic direction for the College's brand, marketing initiatives, and external communications that increase brand awareness, foster a positive reputation, and support enrollment growth. This creative leader guides and develops effective communications outreach and marketing campaigns that increase engagement and shares the Principia College story with prospective and current students, faculty, staff, and other members of the community through a range of media. The position will report to the Chief Advancement, Marketing, and Communications Officer and lead the College Marketing team, as well as collaborate cross-functionally with College leadership, the broader marketing team and other institutional team members to maximize the impact of the College's marketing and communications efforts.
Who We Are
At our award-winning pre-K–12 school in St. Louis, Missouri, and top-ranked Principia College in Elsah, Illinois, Principia faculty and staff make up a close-knit community of educators, coaches, and professionals taking a distinct approach to education—blending academic excellence with Christian Science-based character education. Principia’s team of over 500 employees supports not only Principia School and Principia College, but also a worldwide network of Alumni & Friends.
At Principia College, our globally-focused curriculum honors diverse perspectives and develops creative changemakers who use their academic skills for good in service to themselves, their communities, and the world. In-depth study meets real-world experience through study abroad programs, internships, capstone projects, and a robust slate of student activities, including a world-renowned mediation team, top-ranked solar car team, national champion rugby club, and the nation’s oldest student-run public affairs conference.
Principia employees are part of an engaging academic community preparing students to be tomorrow’s leaders, thinkers, and changemakers. We strive to create a collaborative and inclusive environment where everyone feels they belong and are valued.
Primary ResponsibilitiesDevelops and manages an annual,
multi-channel marketing strategy
for Principia College that supports external communications and initiatives designed to grow enrollment, build positive brand awareness and reputation, and meet the College’s goals.Guides, mentors, and manages
the College’s marketing team, including a college admissions marketing director and college marketing specialist; hires and oversees additional staff, freelancers, consultants, and student workers.Directs and manages the College’s
visual brand and messaging
in collaboration and alignment with Principia’s broader brand and messaging strategy, collaborating with Principia’s shared services marketing team on the development of creative assets, such as graphics, videos, and written content.Responsible for the College’s external websites, social media channels, and mobile app, collaborating with cross-functional teams and the shared services marketing team to ensure the college’s
digital presence
is accurate, relevant, informative, easy to navigate, and is consistent with messaging and visual identity guidelines.Monitors, analyzes and regularly reports on
marketing metrics
and key performance indicators, measuring and optimizing results and ROI on marketing campaigns.Oversees the
marketing budget , ensuring cost-effective allocation of resources and optimal ROI.Serves as a member of an institutional marketing leadership team in order to ensure all marketing communications, campaigns, and strategies are consistent and institutionally aligned; seeks opportunities for collaborations that support Principia’s institutional goals.Collaborates with the shared services marketing team to coordinate and create content for
Principia’s publications and earned media stories
that promote the College's thought leaders, faculty research and accomplishments, student spotlights and outcomes, and promotes events, building brand recognition and reputation.Collaborates with Principia’s communications leads to support the College President with
communications for internal and external audiences
and events.Collaborates with Principia’s
Advancement and Alumni offices
in support of the College’s fundraising, alumni network, and alumni event outreach efforts.Stays current on marketing trends, tools, and best practices , especially for higher education, regularly reevaluating effective strategies, key target audiences, and new social channels to enhance digital marketing efforts.Core competencies
Leadership : Exhibits confidence in self and others; inspires and motivates others to perform well; effectively influences actions of others; inspires respect and trust; accepts feedback from others; provides vision and inspiration to peers and subordinates; gives appropriate recognition to others; mobilizes others to fulfill the vision; promotes a positive work environmentStrategic Thought:
Works to articulate the vision and shows creativity when defining solutionsResults Driven and Productivity : Ability to prioritize and deliver results in a high-volume environment, as well as willingness to work cross-functionally across diverse teams, departments, and all levels of managementCommunication : Communicates well (written and verbal), delivers presentations, has good listening skills with high energy, drive, and both intellectual and emotional intelligenceInterpersonal Skills : Strong interpersonal and communications skills and the ability to work effectively and professionally with faculty and staff at all levels, builds strong relationships and solicits feedbackProject Management : Monitors status of projects, thoroughly deals with project details, holds project owners accountable, delivers clear, accurate depiction of statusProblem Solving : Critical thinker and high-level problem-solverInnovation and Adaptability : Adapts to and energized by change, open to new ideas and responsibilities in an entrepreneurial and rapidly evolving setting with a “can-do” attitude, team spirit, good humor, flexibility, and enthusiasm; creative, offers new ideasTeamwork : Accountable to team, works to meet established deliverables, appreciates view of team members, respectful
Minimum QualificationsStudent of Christian Science; if not, then values alignedSupportive of Principia’s mission, vision, and values as articulated here https://www.principia.edu/about/missionBachelor's degree in business, marketing, or communications requiredMinimum 10 years of experience in communications, marketing, branding, public relations, or a related field required; higher education or non-profit experience preferredExcellent writing skills, must provide portfolio examplesDemonstrated experience in directing, managing, and creating content for multi-channel platforms, including web, social media, print, and emailExperience managing employees and leading creative teams and processesProject management experienceExperience working with social and web data analytics, creating reports, and analyzing trendsUnderstanding of mobile app platforms and technology, and demonstrated experience with SEO and website developmentExperience with CRM platforms, particularly SlateProficiency in Microsoft Office, Google Suite, and Adobe Suite applications (Photoshop, InDesign, Illustrator) a plusStrong command of and experience with various social media platforms
The statements above describe the general nature and level of work but are not a complete list of responsibilities and are subject to change at the discretion of Principia.
Equal Opportunity
Principia, a mission-driven institution, believes every person has the right to an equitable and respectful educational environment and workplace. Principia does not discriminate on the basis of race, color, national origin, ethnicity, gender (identity or expression), sexual orientation, family status, disability, age, or military or veteran status.
In hiring, admissions, and related decisions, Principia—as an institution with a religious mission—gives preference, where appropriate, to Christian Scientists.
Director of College Marketing and Communications
Department/Location:
Marketing / Elsah, IL
Position Type : Full-time, 12-month position
Summary
The Director of College Marketing and Communications will provide visionary leadership and strategic direction for the College's brand, marketing initiatives, and external communications that increase brand awareness, foster a positive reputation, and support enrollment growth. This creative leader guides and develops effective communications outreach and marketing campaigns that increase engagement and shares the Principia College story with prospective and current students, faculty, staff, and other members of the community through a range of media. The position will report to the Chief Advancement, Marketing, and Communications Officer and lead the College Marketing team, as well as collaborate cross-functionally with College leadership, the broader marketing team and other institutional team members to maximize the impact of the College's marketing and communications efforts.
Who We Are
At our award-winning pre-K–12 school in St. Louis, Missouri, and top-ranked Principia College in Elsah, Illinois, Principia faculty and staff make up a close-knit community of educators, coaches, and professionals taking a distinct approach to education—blending academic excellence with Christian Science-based character education. Principia’s team of over 500 employees supports not only Principia School and Principia College, but also a worldwide network of Alumni & Friends.
At Principia College, our globally-focused curriculum honors diverse perspectives and develops creative changemakers who use their academic skills for good in service to themselves, their communities, and the world. In-depth study meets real-world experience through study abroad programs, internships, capstone projects, and a robust slate of student activities, including a world-renowned mediation team, top-ranked solar car team, national champion rugby club, and the nation’s oldest student-run public affairs conference.
Principia employees are part of an engaging academic community preparing students to be tomorrow’s leaders, thinkers, and changemakers. We strive to create a collaborative and inclusive environment where everyone feels they belong and are valued.
Primary ResponsibilitiesDevelops and manages an annual,
multi-channel marketing strategy
for Principia College that supports external communications and initiatives designed to grow enrollment, build positive brand awareness and reputation, and meet the College’s goals.Guides, mentors, and manages
the College’s marketing team, including a college admissions marketing director and college marketing specialist; hires and oversees additional staff, freelancers, consultants, and student workers.Directs and manages the College’s
visual brand and messaging
in collaboration and alignment with Principia’s broader brand and messaging strategy, collaborating with Principia’s shared services marketing team on the development of creative assets, such as graphics, videos, and written content.Responsible for the College’s external websites, social media channels, and mobile app, collaborating with cross-functional teams and the shared services marketing team to ensure the college’s
digital presence
is accurate, relevant, informative, easy to navigate, and is consistent with messaging and visual identity guidelines.Monitors, analyzes and regularly reports on
marketing metrics
and key performance indicators, measuring and optimizing results and ROI on marketing campaigns.Oversees the
marketing budget , ensuring cost-effective allocation of resources and optimal ROI.Serves as a member of an institutional marketing leadership team in order to ensure all marketing communications, campaigns, and strategies are consistent and institutionally aligned; seeks opportunities for collaborations that support Principia’s institutional goals.Collaborates with the shared services marketing team to coordinate and create content for
Principia’s publications and earned media stories
that promote the College's thought leaders, faculty research and accomplishments, student spotlights and outcomes, and promotes events, building brand recognition and reputation.Collaborates with Principia’s communications leads to support the College President with
communications for internal and external audiences
and events.Collaborates with Principia’s
Advancement and Alumni offices
in support of the College’s fundraising, alumni network, and alumni event outreach efforts.Stays current on marketing trends, tools, and best practices , especially for higher education, regularly reevaluating effective strategies, key target audiences, and new social channels to enhance digital marketing efforts.Core competencies
Leadership : Exhibits confidence in self and others; inspires and motivates others to perform well; effectively influences actions of others; inspires respect and trust; accepts feedback from others; provides vision and inspiration to peers and subordinates; gives appropriate recognition to others; mobilizes others to fulfill the vision; promotes a positive work environmentStrategic Thought:
Works to articulate the vision and shows creativity when defining solutionsResults Driven and Productivity : Ability to prioritize and deliver results in a high-volume environment, as well as willingness to work cross-functionally across diverse teams, departments, and all levels of managementCommunication : Communicates well (written and verbal), delivers presentations, has good listening skills with high energy, drive, and both intellectual and emotional intelligenceInterpersonal Skills : Strong interpersonal and communications skills and the ability to work effectively and professionally with faculty and staff at all levels, builds strong relationships and solicits feedbackProject Management : Monitors status of projects, thoroughly deals with project details, holds project owners accountable, delivers clear, accurate depiction of statusProblem Solving : Critical thinker and high-level problem-solverInnovation and Adaptability : Adapts to and energized by change, open to new ideas and responsibilities in an entrepreneurial and rapidly evolving setting with a “can-do” attitude, team spirit, good humor, flexibility, and enthusiasm; creative, offers new ideasTeamwork : Accountable to team, works to meet established deliverables, appreciates view of team members, respectful
Minimum QualificationsStudent of Christian Science; if not, then values alignedSupportive of Principia’s mission, vision, and values as articulated here https://www.principia.edu/about/missionBachelor's degree in business, marketing, or communications requiredMinimum 10 years of experience in communications, marketing, branding, public relations, or a related field required; higher education or non-profit experience preferredExcellent writing skills, must provide portfolio examplesDemonstrated experience in directing, managing, and creating content for multi-channel platforms, including web, social media, print, and emailExperience managing employees and leading creative teams and processesProject management experienceExperience working with social and web data analytics, creating reports, and analyzing trendsUnderstanding of mobile app platforms and technology, and demonstrated experience with SEO and website developmentExperience with CRM platforms, particularly SlateProficiency in Microsoft Office, Google Suite, and Adobe Suite applications (Photoshop, InDesign, Illustrator) a plusStrong command of and experience with various social media platforms
The statements above describe the general nature and level of work but are not a complete list of responsibilities and are subject to change at the discretion of Principia.
Equal Opportunity
Principia, a mission-driven institution, believes every person has the right to an equitable and respectful educational environment and workplace. Principia does not discriminate on the basis of race, color, national origin, ethnicity, gender (identity or expression), sexual orientation, family status, disability, age, or military or veteran status.
In hiring, admissions, and related decisions, Principia—as an institution with a religious mission—gives preference, where appropriate, to Christian Scientists.