Public Relations Account Manager- Lifestyle

Main Duties:Purple actively seeking a bright and enthusiastic Account Manager to join its Lifestyle practice in the agencies Miami office, working on several high-profile global Lifestyle clients. The ideal candidate will have experience working in Lifestyle PR- with an understanding of the US media landscape and lifestyle more broadly.The candidate should demonstrate tactical proficiency in media relations, including creating and driving both traditional and social media outreach plans. Moreover, the candidate should demonstrate a high degree of written communication skills, initiative, creativity and be extremely organized.Responsibilities:Media networking and liaising across relevant beats; Maintaining strong relationships with media through regular one-to-one appointments and meetingsExecuting media relations plans for clients including developing outreach plans, message development, management of events, coordination of media familiarization trips, effective pitching, training of spokespersons and pitching local, regional, and national storiesCompetitive media research and analysisParticipating in the creation of communications plansNavigating partnership and collaboration opportunitiesSpearheading and supporting with event logistics and productionDeveloping weekly and monthly media reports for clientsSupport AD's on communication with all clients, building rapport and credibility based on trust and expert counselOverseeing the management of all product-related media requests - from email inquiry through prospective media coverage - through sample product distribution and tracking and follow upTaking inventory of and being responsible for client product inventoryGeneral media monitoring across clients and all competitorsConsistently producing high quality internal and external communications contentOversight and compilation of weekly client agendasProactively pitch story ideas to achieve maximum editorial placement across your brandsManage and motivate junior members of the team to ensure day to day operations run smoothly and PR results are delivered, while supporting them in their growth to the next level.Equally support AD's and senior members of the team to ensure maximum support across all levels.Experience required:Have a clear understanding of paid, owned and earned media strategies, and develop relationships with top influencers to support this activityHave strong connections with leading and emerging editorial talents within MiamiManaging the Junior team members to help reach personal and team targetsContribute to agency new business efforts; both creating proposals and participating in relevant pitches