Coney Island Prep
Marketing Manager
Coney Island Prep, New York, New York, us, 10261
Marketing Manager
Coney Island Preparatory Public Charter School
Brooklyn, New York
What is This Role?
The Marketing Manager brings a keen eye for design and expertise in harnessing multiple advertising channels to Coney Island Prep's Development Team. They will collaborate with the Director of Development and Communications and the Development Manager on all marketing and fundraising efforts. Together, this team crafts scholar-centered, compelling content to raise awareness, solicit donations, and positively position Coney Island Prep in the community. Managing external messaging, graphic design, photography, and brand awareness are central to the role, as is conveying our mission to drive scholar success in the college and career of their choice. This team member also supports staff and scholar recruitment by overseeing marketing items that include design appeals, social media accounts, and tailoring campaigns based on outcome data. Through this work, you will ensure the success of current and future scholars by spotlighting Coney Island Prep's unique services and impact on our community.
What You'll Be Asked To Do
Graphic Design & Writing (60%)Create graphic design elements and written content for our fundraising, community engagement, alumni, and staff and student recruitment efforts; items may include invitations, website banners, flyers, and mailers in print or digital mediaOrganize and design standardized templates for broad institutional use such as flyers, letterhead, and branding kitsCraft compelling content about Coney Island Prep, its scholars, families, and staff, effectively sharing our vision, mission, and impact through our website, monthly newsletters, and donor stewardship effortsManage the communications calendar to ensure stakeholders are consistently receiving mission-aligned materials through email, direct mail, and social mediaSocial Media & Website (20%)
Drive social media strategy, prepare content, and manage all accounts including LinkedIn, Meta (Facebook & Instagram), and TikTok and act as a liaison for all messages that are delivered through social media accountsSource content, by building systems to collaborate with school staff, and spending sufficient time on campus to understand the context, in order to highlight the stories and strengths of our staff and studentsEnsures CIP social media content is predictable and responsive to campus and current events by creating and posting highly engaging posts, stories, reels, and other content; proactively plan to ensure alignment with the department set strategyPrepare fundraising pages for coinciding fundraising events and campaignsUpdate website content, calendars and staffing pages, public reporting of monthly Board minutes; work with web developers when neededMarketing & Data Analytics (10%)
Work alongside internal departments to create and roll out marketing strategies elevating their core message to achieve goalsAnalyze and track effectiveness of strategies through key metrics such as leads, impressions, visits, open and click-through ratesLeverage data to fine-tune paid advertising, content, audience, and spend to achieve desired outcomesPhoto & Video (5%)
Take photos at key staff and scholar events for social mediaManage photography for key organizational events and projectsBuild institutional memory around photo/video by ensuring all content is stored in one easy-to-access platform, tagged, and organized in line with best practicesManage coordination logistics for video projects, including booking videographers and reserving areas on campuses for filming use with ample planning and limited disruption to school operationsTrimming videos produces by videographers for social media, website, and emailsBranding & Event Support (5%)
Maintain internal branding guidelines and incorporate any needed annual updates; train staff on changes annuallyBuild institutional memory around branding projects and updatesUpdate internal letterhead, powerpoint, and all other templates on an annual basisManage internal marketing items such as business cards, signage for org-wide and campus eventsWork closely with each campus to gather information/assets and to support special events and campaignsAssist with other events-related tasksWhat You Will Need
Bachelor's degree2 years direct experience working in the graphic design field utilizing softwares, such as Lightroom and Photoshop to be able to create original elementsExperience collecting and analyzing leads, impressions, visits, open and click-through ratesComfort creating QR codes and managing data captured through QR codesExperience updating websites using platforms such as WordPressExperience with email marketing platforms, such as MailchimpImpeccable writing, designing, and editing skillsAbility to assess items for both aesthetic appeal and functionalityExperience collecting and analyzing data to drive decision-makingA strong sense of ownership over one's work and internal motivation to pursue excellencePassion for education and a dedication to Coney Island Prep's mission, beliefs, and values and its commitment to anti-racismSteadfast belief that all students can achieve at the highest academic levels and deserve an opportunity to succeed in the college and career of their choiceAn understanding of how one's work contributes to the overall success of projectsSelf-reflective and open to frequent feedback, with the ambition and desire to grow and developAn entrepreneurial spirit, embracing the opportunity for creativity inherent in a growing organizationA positive, solutions-oriented attitude and drive for excellenceWillingness to be a team player and collaborate with other departmentsSpanish proficiency a plusWho are we?
Coney Island Prep is a college preparatory public charter school in Brooklyn, New York. Merging growth, performance, and commitment, the Coney Island Prep community takes its responsibility to prepare scholars for the college and career of their choice very seriously, but not ourselves. We balance our sense of ownership and responsibility with humility and levity and support each other every step of the way. Coney Island Prep currently serves over 1,300 scholars across its four schools, including:
312 scholars in kindergarten - second grade at the lower elementary school336 scholars in third - fifth grade at the upper elementary school348 scholars in sixth - eighth grades at the middle school349 scholars in ninth-twelfth grade at the high schoolCommitment to Anti-racism, Diversity, Equity, Inclusion, and Justice
Coney Island Prep is committed to building a team that collectively reflects the various backgrounds, experiences, and identities of our scholars. We recognize and respond to different points of access, so that everyone maximizes their highest potential. We also recognize that because of institutionalized racism and systemic oppression, historically marginalized groups are at a disadvantage when it comes to most application and hiring processes. We want to ensure that all candidates, regardless of their identity, are able to demonstrate their qualifications and are not limited by a lack of opportunity or access. We are committed to creating a space where everyone's identity is acknowledged, respected, and welcomed. We are intentional about creating an environment where people feel comfortable being their authentic selves at work by constantly examining our organization culture and challenging our traditions.
Benefits and Compensation
Employees at Coney Island Prep are provided with salaries that are set through a lens of equity and based on an individual's skills and experiences relevant to the role. The salary range for this position is from $70,000 - 85,000As a regular, full time employee of Coney Island Prep you will be eligible for benefits that include medical, dental, vision, and life insurance as well as a 403(b) retirement benefit package with match and Paid Family LeaveStaff are provided with a MacBook Air and access to all the necessary technology and resources needed to succeed in their role
Are you
"All In?"
This position starts immediately. To apply, head to our Careers Page!
Coney Island Preparatory Public Charter School is an equal opportunity employer and does not discriminate on the basis of race, religion, color, age, sex, sexual orientation, marital or familial status, national origin, citizenship or disability. We want Coney Island Prep to be a place where scholars and staff of all backgrounds, experiences, and identities feel as though they are valued and can excel.
Coney Island Preparatory Public Charter School
Brooklyn, New York
What is This Role?
The Marketing Manager brings a keen eye for design and expertise in harnessing multiple advertising channels to Coney Island Prep's Development Team. They will collaborate with the Director of Development and Communications and the Development Manager on all marketing and fundraising efforts. Together, this team crafts scholar-centered, compelling content to raise awareness, solicit donations, and positively position Coney Island Prep in the community. Managing external messaging, graphic design, photography, and brand awareness are central to the role, as is conveying our mission to drive scholar success in the college and career of their choice. This team member also supports staff and scholar recruitment by overseeing marketing items that include design appeals, social media accounts, and tailoring campaigns based on outcome data. Through this work, you will ensure the success of current and future scholars by spotlighting Coney Island Prep's unique services and impact on our community.
What You'll Be Asked To Do
Graphic Design & Writing (60%)Create graphic design elements and written content for our fundraising, community engagement, alumni, and staff and student recruitment efforts; items may include invitations, website banners, flyers, and mailers in print or digital mediaOrganize and design standardized templates for broad institutional use such as flyers, letterhead, and branding kitsCraft compelling content about Coney Island Prep, its scholars, families, and staff, effectively sharing our vision, mission, and impact through our website, monthly newsletters, and donor stewardship effortsManage the communications calendar to ensure stakeholders are consistently receiving mission-aligned materials through email, direct mail, and social mediaSocial Media & Website (20%)
Drive social media strategy, prepare content, and manage all accounts including LinkedIn, Meta (Facebook & Instagram), and TikTok and act as a liaison for all messages that are delivered through social media accountsSource content, by building systems to collaborate with school staff, and spending sufficient time on campus to understand the context, in order to highlight the stories and strengths of our staff and studentsEnsures CIP social media content is predictable and responsive to campus and current events by creating and posting highly engaging posts, stories, reels, and other content; proactively plan to ensure alignment with the department set strategyPrepare fundraising pages for coinciding fundraising events and campaignsUpdate website content, calendars and staffing pages, public reporting of monthly Board minutes; work with web developers when neededMarketing & Data Analytics (10%)
Work alongside internal departments to create and roll out marketing strategies elevating their core message to achieve goalsAnalyze and track effectiveness of strategies through key metrics such as leads, impressions, visits, open and click-through ratesLeverage data to fine-tune paid advertising, content, audience, and spend to achieve desired outcomesPhoto & Video (5%)
Take photos at key staff and scholar events for social mediaManage photography for key organizational events and projectsBuild institutional memory around photo/video by ensuring all content is stored in one easy-to-access platform, tagged, and organized in line with best practicesManage coordination logistics for video projects, including booking videographers and reserving areas on campuses for filming use with ample planning and limited disruption to school operationsTrimming videos produces by videographers for social media, website, and emailsBranding & Event Support (5%)
Maintain internal branding guidelines and incorporate any needed annual updates; train staff on changes annuallyBuild institutional memory around branding projects and updatesUpdate internal letterhead, powerpoint, and all other templates on an annual basisManage internal marketing items such as business cards, signage for org-wide and campus eventsWork closely with each campus to gather information/assets and to support special events and campaignsAssist with other events-related tasksWhat You Will Need
Bachelor's degree2 years direct experience working in the graphic design field utilizing softwares, such as Lightroom and Photoshop to be able to create original elementsExperience collecting and analyzing leads, impressions, visits, open and click-through ratesComfort creating QR codes and managing data captured through QR codesExperience updating websites using platforms such as WordPressExperience with email marketing platforms, such as MailchimpImpeccable writing, designing, and editing skillsAbility to assess items for both aesthetic appeal and functionalityExperience collecting and analyzing data to drive decision-makingA strong sense of ownership over one's work and internal motivation to pursue excellencePassion for education and a dedication to Coney Island Prep's mission, beliefs, and values and its commitment to anti-racismSteadfast belief that all students can achieve at the highest academic levels and deserve an opportunity to succeed in the college and career of their choiceAn understanding of how one's work contributes to the overall success of projectsSelf-reflective and open to frequent feedback, with the ambition and desire to grow and developAn entrepreneurial spirit, embracing the opportunity for creativity inherent in a growing organizationA positive, solutions-oriented attitude and drive for excellenceWillingness to be a team player and collaborate with other departmentsSpanish proficiency a plusWho are we?
Coney Island Prep is a college preparatory public charter school in Brooklyn, New York. Merging growth, performance, and commitment, the Coney Island Prep community takes its responsibility to prepare scholars for the college and career of their choice very seriously, but not ourselves. We balance our sense of ownership and responsibility with humility and levity and support each other every step of the way. Coney Island Prep currently serves over 1,300 scholars across its four schools, including:
312 scholars in kindergarten - second grade at the lower elementary school336 scholars in third - fifth grade at the upper elementary school348 scholars in sixth - eighth grades at the middle school349 scholars in ninth-twelfth grade at the high schoolCommitment to Anti-racism, Diversity, Equity, Inclusion, and Justice
Coney Island Prep is committed to building a team that collectively reflects the various backgrounds, experiences, and identities of our scholars. We recognize and respond to different points of access, so that everyone maximizes their highest potential. We also recognize that because of institutionalized racism and systemic oppression, historically marginalized groups are at a disadvantage when it comes to most application and hiring processes. We want to ensure that all candidates, regardless of their identity, are able to demonstrate their qualifications and are not limited by a lack of opportunity or access. We are committed to creating a space where everyone's identity is acknowledged, respected, and welcomed. We are intentional about creating an environment where people feel comfortable being their authentic selves at work by constantly examining our organization culture and challenging our traditions.
Benefits and Compensation
Employees at Coney Island Prep are provided with salaries that are set through a lens of equity and based on an individual's skills and experiences relevant to the role. The salary range for this position is from $70,000 - 85,000As a regular, full time employee of Coney Island Prep you will be eligible for benefits that include medical, dental, vision, and life insurance as well as a 403(b) retirement benefit package with match and Paid Family LeaveStaff are provided with a MacBook Air and access to all the necessary technology and resources needed to succeed in their role
Are you
"All In?"
This position starts immediately. To apply, head to our Careers Page!
Coney Island Preparatory Public Charter School is an equal opportunity employer and does not discriminate on the basis of race, religion, color, age, sex, sexual orientation, marital or familial status, national origin, citizenship or disability. We want Coney Island Prep to be a place where scholars and staff of all backgrounds, experiences, and identities feel as though they are valued and can excel.