Response Labs - A Digital CRM Marketing Agency
Associate Media Director
Response Labs - A Digital CRM Marketing Agency, Baltimore, Maryland, United States, 21276
Response Labs is seeking an Associate Media Director to join our team at our Arlington, VA or Baltimore, MD office.
The Opportunity
As an Associate Media Director, you will be responsible for assembling full-funnel, cross-channel paid media campaigns. You will provide thought leadership recommendations, insightful results and key optimizations for campaign success. The Associate Media Director will ensure all campaign and strategic recommendations are matched with other disciplines and properly support broader business objectives.
Our Clients look to and trust us to bring solutions at all levels of their business. You must be able to balance multiple large, complex Clients with quick turn, fast-paced deliverables while operating in a small yet nimble team.
We're looking for a team member with an entrepreneurial spirit who wants to be a contributing member of a growing organization. The ideal team member is curious, self-motivated, and a quick learner, able to produce in a fast-paced, collaborative environment where switching between multiple projects with a keen eye for detail is the norm.
You'll be part of the Response Labs Media Team. You will work day-to-day with Production, Strategy and Data, Creative and other cross-functional Team Members to tackle each Client's unique needs.
Responsibilities
Plans, executes and manages full-funnel, cross-channel media plans
Key Channels: paid search, paid social, programmatic (display, native display, online video, native video, streaming tv, streaming audio, digital out-of-home)
Provides support in trafficking campaigns across all digital channelsProvides support in managing budgets, resources and timelines for account initiativesPromotes the Response Labs agency standard of executional excellence and innovative strategic directionAligns with client goals and serves as a strategic partner to exceed themMonitors media landscape / industry trends and uses information to guide effective media strategiesWorks with data team to provide insightful campaign reporting and analytics that help drive campaign improvementsBuilds and maintains positive partnerships with media vendorsRequired Skills & Experience
Experience: 8+ years of professional experience preferred, 5+ years of media agency experience preferredExperience creating and selling media plans and ability to articulate strong foundation for plans and strategiesSoftware: Google Analytics, Google Ads, Facebook AdsReporting and analytics experience for digital paid media campaignsExcellent written and verbal communication skills for internal and client facing presentations, documents and reportsStrong negotiator and advanced numeracy skillsStrong problem-solving skills, dependable, detail-orientedStrong time management skillsEagerness to learn and grow with a fast-paced companyNice to Haves
Experience with The Trade DeskExperience managing direct reports or a cross-functional team.Great Benefits
CareFirst BlueCross Blue Shield health with dental/vision insurance with employer contributionAFLAC short-term disability available401k plan with matchingAnnual performance bonusQuarterly performance award drawingsPaid vacation and sick timePaid federal holidaysProfessional training and certification tracksFlex time from day-one and work-from-home optionsRegular company events and volunteer outingsFun, relaxed work environment and culture
About us
Response Labs is a small but mighty team of curious, innovative digital marketing professionals. We're certifiable nerds for data and analytics with expertise in customer relationship management (CRM) and loyalty marketing. We love helping brands create meaningful connections with their customers. Our purpose is to Make Every Message Matter™.
Our agency offers opportunities for career advancement, has been ranked among the Inc. 5000 List of Fastest-Growing Private Companies in America two years in a row, and is a 2023 Inc. Magazine Best Workplace winner.
The Opportunity
As an Associate Media Director, you will be responsible for assembling full-funnel, cross-channel paid media campaigns. You will provide thought leadership recommendations, insightful results and key optimizations for campaign success. The Associate Media Director will ensure all campaign and strategic recommendations are matched with other disciplines and properly support broader business objectives.
Our Clients look to and trust us to bring solutions at all levels of their business. You must be able to balance multiple large, complex Clients with quick turn, fast-paced deliverables while operating in a small yet nimble team.
We're looking for a team member with an entrepreneurial spirit who wants to be a contributing member of a growing organization. The ideal team member is curious, self-motivated, and a quick learner, able to produce in a fast-paced, collaborative environment where switching between multiple projects with a keen eye for detail is the norm.
You'll be part of the Response Labs Media Team. You will work day-to-day with Production, Strategy and Data, Creative and other cross-functional Team Members to tackle each Client's unique needs.
Responsibilities
Plans, executes and manages full-funnel, cross-channel media plans
Key Channels: paid search, paid social, programmatic (display, native display, online video, native video, streaming tv, streaming audio, digital out-of-home)
Provides support in trafficking campaigns across all digital channelsProvides support in managing budgets, resources and timelines for account initiativesPromotes the Response Labs agency standard of executional excellence and innovative strategic directionAligns with client goals and serves as a strategic partner to exceed themMonitors media landscape / industry trends and uses information to guide effective media strategiesWorks with data team to provide insightful campaign reporting and analytics that help drive campaign improvementsBuilds and maintains positive partnerships with media vendorsRequired Skills & Experience
Experience: 8+ years of professional experience preferred, 5+ years of media agency experience preferredExperience creating and selling media plans and ability to articulate strong foundation for plans and strategiesSoftware: Google Analytics, Google Ads, Facebook AdsReporting and analytics experience for digital paid media campaignsExcellent written and verbal communication skills for internal and client facing presentations, documents and reportsStrong negotiator and advanced numeracy skillsStrong problem-solving skills, dependable, detail-orientedStrong time management skillsEagerness to learn and grow with a fast-paced companyNice to Haves
Experience with The Trade DeskExperience managing direct reports or a cross-functional team.Great Benefits
CareFirst BlueCross Blue Shield health with dental/vision insurance with employer contributionAFLAC short-term disability available401k plan with matchingAnnual performance bonusQuarterly performance award drawingsPaid vacation and sick timePaid federal holidaysProfessional training and certification tracksFlex time from day-one and work-from-home optionsRegular company events and volunteer outingsFun, relaxed work environment and culture
About us
Response Labs is a small but mighty team of curious, innovative digital marketing professionals. We're certifiable nerds for data and analytics with expertise in customer relationship management (CRM) and loyalty marketing. We love helping brands create meaningful connections with their customers. Our purpose is to Make Every Message Matter™.
Our agency offers opportunities for career advancement, has been ranked among the Inc. 5000 List of Fastest-Growing Private Companies in America two years in a row, and is a 2023 Inc. Magazine Best Workplace winner.