Bigelow
Trade Promotion Manager
Bigelow, Fairfield, Connecticut, us, 06828
Bigelow Tea is the number one specialty tea company in the United States. We are a family-owned and operated business and a Certified B Corporation. Being a certified B Corp officially recognizes a commitment that has been part of the company’s DNA since it was founded over 75 years ago. Our purpose has always been about much more than making profits. We are committed to good citizenship, ethical business practices, accountability, transparency, protecting the environment, sustainability and supporting our communities. We pride ourselves in caring about each and every one of our employees. We have a long-term outlook and are constantly working to create an environment that inspires people to make positive contributions every day. Bigelow is currently looking for a select, talented individual, that shares our values, to join our growing team.
DEPARTMENT MISSION STATEMENT
To ethically, creatively, and profitably grow company global sales, market share and brand loyalty to ensure a long-term leadership position. Challenging ourselves to drive innovative thinking and stay in front of trends while delivering a healthy, uncompromising quality tea experience that enriches life’s everyday moments.
SUMMARY
This position reports to the U.S. Head of Sales and will operate cross functionally within the company as a member of the Sales & Marketing department. The Trade Promotion Manager will lead the retail channel annual trade promotion and sales planning process, while consistently analyzing trade spending to optimize ROI. This position, in partnership with Finance and Supply Chain, provides updates to the sales forecast by analyzing shipment and consumption trends as well as provides insights from the Sales and Customer teams. The Trade Promotion Manager is the primary liaison between the Sales Team and the rest of the organization on trade spending/promotions and sales forecasts.
JOB DESCRIPTION
TRADE PROMOTION MANAGEMENT AND SALES PLANNING
Leads the retail channel annual trade promotion and sales planning processConsistently analyzes trade spending to optimize ROI as well as contributes to the monthly accrual processManages the Retail channel trade spending budget under the guidance of the VP of Sales and U.S. Head of SalesPrimary resource for the Retail sales team in analysis and recommended adjustments to trade plansProvides ongoing guidance, review, and oversight to the trade deduction management processDevelops shipment or consumption tracking reports to aid in trade promotion review
SALES REPORTING, ANALYSIS, AND FORECASTING
Provides ongoing shipment analysis for the Retail channel and key customersIn partnership with Finance and Supply Chain, provides updates to the sales forecast by analyzing shipment and consumption trends as well as provides insights from the Sales and Customer teamsDevelops shipment or consumption tracking reports to aid in forecast adjustmentsCHANNEL DEVELOPMENT
Provides insights and analysis to develop trade plans for new channels of developmentCOLLABORATION WITH CROSS FUNCTIONAL TEAMS
Develops strong connections with Supply Chain, Finance, and MarketingPrimary liaison between the Sales Team and the rest of the organization on trade spending/promotions and sales forecasts
SKILLS REQUIRED
Analytical thinking; experience gathering insights and making recommendations from sales reportsDetailed orientated, understanding the critical value of accuracyStrong analytical skills, inclusive of Syndicated DataExcellent planning, prioritization, communication, and organizational skillsAbility to work independently, as well as part of a teamProblem SolverKnowledgeable in MS applications (word, excel, powerpoint)Experience working with Syndicated data (Nielsen, IRI)DIRECT REPORTING POSITIONS
NoneEDUCATION and/or EXPERIENCE
Bachelor’s in Business Management, Finance, Accounting or related..5 years managing Retail channel trade promotionsTRAVEL REQUIREMENTS
5% (Domestic)
Bigelow Tea is an Equal Opportunity Employer. Bigelow Tea does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.
DEPARTMENT MISSION STATEMENT
To ethically, creatively, and profitably grow company global sales, market share and brand loyalty to ensure a long-term leadership position. Challenging ourselves to drive innovative thinking and stay in front of trends while delivering a healthy, uncompromising quality tea experience that enriches life’s everyday moments.
SUMMARY
This position reports to the U.S. Head of Sales and will operate cross functionally within the company as a member of the Sales & Marketing department. The Trade Promotion Manager will lead the retail channel annual trade promotion and sales planning process, while consistently analyzing trade spending to optimize ROI. This position, in partnership with Finance and Supply Chain, provides updates to the sales forecast by analyzing shipment and consumption trends as well as provides insights from the Sales and Customer teams. The Trade Promotion Manager is the primary liaison between the Sales Team and the rest of the organization on trade spending/promotions and sales forecasts.
JOB DESCRIPTION
TRADE PROMOTION MANAGEMENT AND SALES PLANNING
Leads the retail channel annual trade promotion and sales planning processConsistently analyzes trade spending to optimize ROI as well as contributes to the monthly accrual processManages the Retail channel trade spending budget under the guidance of the VP of Sales and U.S. Head of SalesPrimary resource for the Retail sales team in analysis and recommended adjustments to trade plansProvides ongoing guidance, review, and oversight to the trade deduction management processDevelops shipment or consumption tracking reports to aid in trade promotion review
SALES REPORTING, ANALYSIS, AND FORECASTING
Provides ongoing shipment analysis for the Retail channel and key customersIn partnership with Finance and Supply Chain, provides updates to the sales forecast by analyzing shipment and consumption trends as well as provides insights from the Sales and Customer teamsDevelops shipment or consumption tracking reports to aid in forecast adjustmentsCHANNEL DEVELOPMENT
Provides insights and analysis to develop trade plans for new channels of developmentCOLLABORATION WITH CROSS FUNCTIONAL TEAMS
Develops strong connections with Supply Chain, Finance, and MarketingPrimary liaison between the Sales Team and the rest of the organization on trade spending/promotions and sales forecasts
SKILLS REQUIRED
Analytical thinking; experience gathering insights and making recommendations from sales reportsDetailed orientated, understanding the critical value of accuracyStrong analytical skills, inclusive of Syndicated DataExcellent planning, prioritization, communication, and organizational skillsAbility to work independently, as well as part of a teamProblem SolverKnowledgeable in MS applications (word, excel, powerpoint)Experience working with Syndicated data (Nielsen, IRI)DIRECT REPORTING POSITIONS
NoneEDUCATION and/or EXPERIENCE
Bachelor’s in Business Management, Finance, Accounting or related..5 years managing Retail channel trade promotionsTRAVEL REQUIREMENTS
5% (Domestic)
Bigelow Tea is an Equal Opportunity Employer. Bigelow Tea does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.