Regional IT Business Partner Marketing Americas

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas. Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.General Description of the Role Technology is transforming the way brands interact and build relationships with consumers and customers. The need to be agile and react to this changing environment is essential for companies to be ready for. Campari IT will play a key role to grasp those opportunities.The Regional IT Business Partner Marketing Americas is member of the Americas IT Team with a role focused on the marketing functional area. This role works closely with the Business to innovate, identify, design, implement and drive the adoption of technology solutions across the internal and external environments of our consumers and customers in Americas. The role works both across key global solutions as well as drive innovation locally in areas of new opportunity. The role is a key component of the Campari Group OneIT organization, cooperating daily with Global, Regional and Local IT team members. This role reports to the Regional IT VP Americas and dotted line to the Sales & Marketing Center of Expertise IT Director in a matrix global IT organization.Mission/Objectives The role is focused on managing a portfolio of technology capabilities to support the business objectives for the marketing and digital marketing functions, ensuring that this portfolio drives business value, is delivered through project excellence and brings innovative best practices and new technologies.Business partnership with key regional and market marketing stakeholders to deliver technology solutionssupporting the commercial objectives.Management of the regional marketing technology product portfolio and roadmapSupports the business value realisation from technology implemetation and adoption.Supports process design and promotes best-practice adoption.Identifies opportunities for technology investment through the adoption of existing global solutions or the piloting of local innovative solutions in new areas.Defines, develops, owns and executes a local innovation framework to elevate Campari Group market position with technology, entrepreneurs, consumers, customers, and non-compete peers.Represents and communicates the world of innovation as it relates to technology across the marketing organisations.Key Responsibilities and ActivitiesBusiness Value RealizationActs as IT Business Partner for the Marketing area in the region, contributing, prioritizing and supporting in thedefinition of functional and technical solutions coming from new requirementsProactively engages key stakeholders at market and regional level to gather business and functional needs and toprovide support and new ideas on business process design and enhancements; works with Global/Regional/LocalIT to involve and engage Regional/Local stakeholdersDevelops and maintains an in-depth knowledge of functional business processesRepresents the single point of contact for any questions concerning the regional Marketing Global technicalsolutions, maintaining effective communication channels and positive working relationshipsContributes in business cases definition, in collaboration with Global IT and regional business stakeholders,identifying new solutions to support the business capabilities and – once approved – builds a regional deployableplatform for Global solutions & Innovations.Leads fit-gap analysis between application global framework and business capabilities to evaluate solutionsimprovements or platforms, providing feedback to the business and Global IT and facilitating understanding oftechnical choices for digital and traditional marketingEnsures that the solution blueprint is aligned to functional requirements, as well as to the overall technologyframework and qualityEnsures continuous improvement of live applications, constantly evaluating the current solutions vs the businessneeds to deploy a major level of effectiveness and efficiencyGuarantees the evaluation of the impact of the initiatives, tracking business benefits and lessons learned.Drives the adoption of deployed solutions facilitating end users education and support.Proactively brings external innovation into Campari Group on a regular basis.InnovationDevelops a pipeline of vendors/technology/agencies providing innovation that could apply locally/regionallyIdentifies opportunities aligned to local and regional needs in key competitive edge focus areasProvides leadership beyond traditional data opportunities to create new perspective and maturity in marketresponsivenessExpands data opportunities beyond standard sources and extends perspective through evangelizing new ways ofthinkingIncreases opportunities for experimentation and dare to dreamAccelerates the reduction of time to market with trial innovationAdvocates local innovation globally with IT COEsApplication Roadmap ManagementContributes in the definition of the application roadmap for Marketing, application portfolio standardization andsimplification across all regional plants, with the support of Enterprise Architect team and in line with EATprocedures and guidelines.Supports and monitors the adoption of the application portfolio (cloud and on premise), constantly deliveringnew capabilities and keep actual the Marketing application portfolio asset.Aligns application portfolio, in accordance with global standards set forward by the Global Sales and MarketingCOE, to determine localization standards for global solutionsOwns and maps local process to global process to encourage adoption of global templates within global solutionswhere available.Project ManagementDefines detailed project plan in coherence within the Program Framework of the regional & in-market MarketingteamAdopts and enforces standard project management methodologies for all Regional/Local projects.Manages and ensures project execution and coordinates project teams for action plan, following the agreedtimelines and budgetUpdates the Steering Committee on progress and results, decisions to take, issues and proposed next stepsBest PracticesIdentifies best practices in the marketplace to inject new capabilities in Campari Group as benchmarkingSelects internal best practices to facilitate the cross fertilization among different markets and IT functional teamsOther ResponsibilitiesManages and coordinates Local Vendor partners, in conjunction with Local & Regional ITManages regular and relevant communication to all key Local and Regional business stakeholders and Global ITstakeholdersSupports the Global Service Delivery organization to solve application and technology issues when required.Key RelationshipsInternal:Key Business Stakeholders (Country Commercial and Trade/Customer Marketing Teams)Global IT (Functional IT Teams, Business Intelligence and Advanced Analytics Team, Enterprise Architecture &Technology Team, Global Service Delivery Team)Regional IT (Business Partners, Business Analysts)External:External vendors (consultancy firms, IT system integrators) Experience & Education8+ years of experience in similar roles working in IT in consultancy or multinational complex organization(preferably FMCG industry), working across multiple countriesDemonstrable knowledge of digital marketing and supporting technology platforms across multi-channelmarketing, content management,CRM and insights generationExternal agency or demonstrable experience as a marketing professional with the ability to engage with thebusiness stakeholder utilizing marketing business speak is preferredAbility to demonstrate how data is managed and executed across the marketing landscape and experience ofimplementing integration methods that drive business valueExperience working in a brand digital environment is a plusInternational experience and mind-set are a mustProven experience in working cross-functionally within a matrix organizationProject management/coordination experience is a mustExperience performing root cause analysis on internal and external data and processesDesired experience of working in a marketing environment either in a CPG company or marketing agencyBachelor’s degree in relevant disciplines (Business Administration, Management Engineering, InformationTechnology, Computer Science)Relevant technologies qualifications are also a plus - ITIL v4, Agile, Six SigmaRequired Skills & TraitsExcellent communication skills and interpersonal skills, “can do” attitude and ability to cooperate and buildconsensusAbility to collate business requirements and document supporting business process3-5 years of Agile based project delivery supported by Marketing project implementation examples. Certificationnot requiredDemonstrates leadership skills and a strong commercial and business awarenessProven change management attitude and ability to positively influence stakeholdersStrategic thinking (support to business decision making and long-term view)Ability to interact clearly with business users with empathy to ensure that solutions deliver business valueAbility to formulate clear recommendations on issuesWillingness and ability to work with multifunctional teams both in country and across the worldGood presentation, verbal and written communication skills at multiple levels of business (strategic tooperational) for efficient and timely communicationProven track record of project deliveryAbility to work in a fast-paced environment and in a matrix organizationAdditional Requirements/InformationCompany language is English. Other languages are an advantage (Spanish/Portugese).Availability to travel internationally up to 30% of timeThe expected base salary for this position, based in New York City ranges from $168,400 - 210,500. The range will vary if outside of this location. Salary offers are based on a wide range of factors and considerations. In addition to base salary and a generous employee benefits package, employees are eligible to receive a discretionary bonus.Our commitment to Diversity & Inclusion:At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.Note to applicants:Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question. Notice to third party agencies:Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency