First American Equipment Finance
Marketing Manager
First American Equipment Finance, Rochester, New York, United States, 14600
High performers deserve a high-performance culture and a state-of-the-art headquarters. First American is proud to offer its colleagues outstanding compensation & benefits, including 401(k) match and profit sharing, a free on-site gym, paid parental leave, subsidized childcare and a flexible, hybrid work environment, among many others.
The Marketing Manager will lead a push communications strategy targeting the C-suite of middle market companies for our industry teams. The Marketing Manager will work to develop the company's and the team's unique brand, have broad latitude and creative control, write, design and produce original thought leadership content, and cultivate and execute strategic campaigns that drive business. The Marketing Manager will work in tandem with the Sales leadership of the vertical team to develop, deliver and execute on goals, go-to-market strategies, and marketing tools. This role, like all roles at First American, carries a high degree of responsibility and authority.
PreferencesBachelor's degree preferred, or equivalent combination of education, training, and experience, with at least 3 years of marketing experienceAbility to independently set strategy and execute on ideasStrong attention to detail, content writing and copyediting skillsAbility to manage and grow relationships with external association leadersAbility to work collaboratively with a sales team, advocate for ideas and build group consensusConfident speaking/presentation skillsAbility to reinforce the value of marketing, inspire the sales team to adopt marketing campaigns and other output, and reinforce outcomes using data to support individual goals and team visionExperience with InDesign, Salesforce, event management and B2B marketing will be considered a plus
Compensation
The salary range for this position is $60,000 - $85,000.
We are hiring a limited number of professionals with a can-do attitude, who enjoy camaraderie, believe in excellence, and have an action orientation. If you value being part of a highly empowered team and enjoy an environment that rewards innovation, hard work, and excellence-we would love to talk to you.
The Marketing Manager will lead a push communications strategy targeting the C-suite of middle market companies for our industry teams. The Marketing Manager will work to develop the company's and the team's unique brand, have broad latitude and creative control, write, design and produce original thought leadership content, and cultivate and execute strategic campaigns that drive business. The Marketing Manager will work in tandem with the Sales leadership of the vertical team to develop, deliver and execute on goals, go-to-market strategies, and marketing tools. This role, like all roles at First American, carries a high degree of responsibility and authority.
PreferencesBachelor's degree preferred, or equivalent combination of education, training, and experience, with at least 3 years of marketing experienceAbility to independently set strategy and execute on ideasStrong attention to detail, content writing and copyediting skillsAbility to manage and grow relationships with external association leadersAbility to work collaboratively with a sales team, advocate for ideas and build group consensusConfident speaking/presentation skillsAbility to reinforce the value of marketing, inspire the sales team to adopt marketing campaigns and other output, and reinforce outcomes using data to support individual goals and team visionExperience with InDesign, Salesforce, event management and B2B marketing will be considered a plus
Compensation
The salary range for this position is $60,000 - $85,000.
We are hiring a limited number of professionals with a can-do attitude, who enjoy camaraderie, believe in excellence, and have an action orientation. If you value being part of a highly empowered team and enjoy an environment that rewards innovation, hard work, and excellence-we would love to talk to you.