Blum
Marketing Communications Manager
Blum, Stanley, North Carolina, United States, 28164
We are seeking a strategic and creative Marketing Communications Manager to lead our marketing communications team and drive the development and execution of integrated marketing communications strategies. The Marketing Communications Manager will be responsible for managing a team of desktop publishers, graphic designers, videographers, and digital marketing specialists. This role will work closely with the Marketing Technology Manager, Product Group Manager, Vice President of Marketing, and Channel Marketing Manager to ensure cohesive and impactful marketing communications that support our brand and business objectives.
Job Overview
Team Leadership:- Manage and mentor a team of desktop publishers, graphic designers, videographers, and digital marketing specialists.- Provide guidance, support, and feedback to team members to ensure high-quality work and professional development.Integrated Communications Strategy:- Develop and implement localized integrated marketing communications strategies aligned with global corporate marketing communications strategies, and the local business goals and brand positioning.- Ensure consistency of messaging and branding across all communication channels.Content Development and Production:- Oversee the creation and production of marketing collateral, including print materials, digital assets, videos, and multimedia content.- Collaborate with internal teams and external agencies to develop compelling content that resonates with target audiences.Digital Marketing:- Work closely with digital marketing specialists to develop digital marketing campaigns, including email marketing, social media, and online advertising.- Monitor campaign performance and optimize strategies based on analytics and insights.Creative Direction:- Provide creative direction and feedback to graphic designers, videographers, and other creative team members to ensure alignment with strategy, brand guidelines and campaign objectives.- Encourage innovation and creativity in all marketing communications efforts.Cross-Functional Collaboration:- Collaborate with the Marketing Technology team to leverage marketing automation tools, CRM systems, and other technologies to enhance communications effectiveness.- Partner with the Product Management team to develop product-specific marketing campaigns and materials that drive product awareness and sales.Channel Marketing Support:- Work closely with the Channel Marketing Manager to support channel partner marketing activities, including co-branded collateral, joint marketing events, and promotional campaigns.- Ensure consistent messaging and brand representation across all channel marketing initiatives.Budget Management:- Manage the marketing communications budget, ensuring effective allocation of resources and adherence to financial targets.- Track expenses, analyze ROI, and report on key performance metrics.Job Requirements
Bachelor's degree in Marketing, Communications, or a related field; Master's degree is a plus10 years of management experience in marketing communications, with a proven track record of leading successful campaigns and managing teams.Strong leadership and team management skills, with the ability to inspire and motivate team membersExcellent written and verbal communication skills, with a keen eye for detailStrategic thinker with the ability to develop and execute integrated marketing communications plansProficiency in digital marketing tools and platforms, including CRM, email marketing software, social media management tools, and web analyticsFamiliarity with design software such as Adobe Creative Suite is preferredExperience in B2B marketing and working with channel partners is an assetBenefits
Blum USA believes in offering their employees an excellent benefits package that includes:
Hourly positionPossible bonus opportunitiesHealth (Medical and Dental)401(k) with employee matchingFlexible spending account to cover eligible out of pocket health, dental and vision expensesThree weeks of vacation starting your second year on the jobTerm life insurance equal to annual salary at no cost to employeeAnd more!
Company Overview
For more than 60 years Blum has been manufacturing superior quality hinge systems, drawer runners, and lift systems that create emotion and enhance user convenience in the kitchen. With every product, we strive to develop solutions to ensure that cabinet doors and drawers open with ease, close softly and effortlessly, and make workflow and everyday kitchen use easier.
Over the decades our product range has grown and so has the company. Today, Blum has seven production plants in Austria, and manufacturing sites in Brazil, Poland and the United States. Approximately 8000 Blum employees all over the world concentrate on the vision of “perfecting motion” to satisfy the specific requirements of the end user, whether it is in the kitchen or in another living area of the home. This prerequisite is the source of all our product development and innovation.
Job Overview
Team Leadership:- Manage and mentor a team of desktop publishers, graphic designers, videographers, and digital marketing specialists.- Provide guidance, support, and feedback to team members to ensure high-quality work and professional development.Integrated Communications Strategy:- Develop and implement localized integrated marketing communications strategies aligned with global corporate marketing communications strategies, and the local business goals and brand positioning.- Ensure consistency of messaging and branding across all communication channels.Content Development and Production:- Oversee the creation and production of marketing collateral, including print materials, digital assets, videos, and multimedia content.- Collaborate with internal teams and external agencies to develop compelling content that resonates with target audiences.Digital Marketing:- Work closely with digital marketing specialists to develop digital marketing campaigns, including email marketing, social media, and online advertising.- Monitor campaign performance and optimize strategies based on analytics and insights.Creative Direction:- Provide creative direction and feedback to graphic designers, videographers, and other creative team members to ensure alignment with strategy, brand guidelines and campaign objectives.- Encourage innovation and creativity in all marketing communications efforts.Cross-Functional Collaboration:- Collaborate with the Marketing Technology team to leverage marketing automation tools, CRM systems, and other technologies to enhance communications effectiveness.- Partner with the Product Management team to develop product-specific marketing campaigns and materials that drive product awareness and sales.Channel Marketing Support:- Work closely with the Channel Marketing Manager to support channel partner marketing activities, including co-branded collateral, joint marketing events, and promotional campaigns.- Ensure consistent messaging and brand representation across all channel marketing initiatives.Budget Management:- Manage the marketing communications budget, ensuring effective allocation of resources and adherence to financial targets.- Track expenses, analyze ROI, and report on key performance metrics.Job Requirements
Bachelor's degree in Marketing, Communications, or a related field; Master's degree is a plus10 years of management experience in marketing communications, with a proven track record of leading successful campaigns and managing teams.Strong leadership and team management skills, with the ability to inspire and motivate team membersExcellent written and verbal communication skills, with a keen eye for detailStrategic thinker with the ability to develop and execute integrated marketing communications plansProficiency in digital marketing tools and platforms, including CRM, email marketing software, social media management tools, and web analyticsFamiliarity with design software such as Adobe Creative Suite is preferredExperience in B2B marketing and working with channel partners is an assetBenefits
Blum USA believes in offering their employees an excellent benefits package that includes:
Hourly positionPossible bonus opportunitiesHealth (Medical and Dental)401(k) with employee matchingFlexible spending account to cover eligible out of pocket health, dental and vision expensesThree weeks of vacation starting your second year on the jobTerm life insurance equal to annual salary at no cost to employeeAnd more!
Company Overview
For more than 60 years Blum has been manufacturing superior quality hinge systems, drawer runners, and lift systems that create emotion and enhance user convenience in the kitchen. With every product, we strive to develop solutions to ensure that cabinet doors and drawers open with ease, close softly and effortlessly, and make workflow and everyday kitchen use easier.
Over the decades our product range has grown and so has the company. Today, Blum has seven production plants in Austria, and manufacturing sites in Brazil, Poland and the United States. Approximately 8000 Blum employees all over the world concentrate on the vision of “perfecting motion” to satisfy the specific requirements of the end user, whether it is in the kitchen or in another living area of the home. This prerequisite is the source of all our product development and innovation.