Biocodex
Marketing Director (CPG)
Biocodex, Jersey City, New Jersey, United States, 07390
Biocodex is a French family-owned pharmaceutical company headquartered in Gentilly, near Paris, France. The company was founded in 1953 to develop and market the world's first probiotic yeast strain, Saccharomyces boulardii CNCM I-745®, discovered in 1923.
Building on relationships established for nearly 70 years with healthcare professionals, the Biocodex teams work daily for the health of all and focus their activities around three main areas:• Microbiota to educate the general public and healthcare professionals on the growing importance of microbiota, advance scientific breakthroughs in microbiota by funding academic research, provide solutions for preserving microbiota health with its unique probiotic drug Saccharomyces boulardii CNCM I-745®, innovate with itsSymbiosys® range and make early-stage investments in start-up companies• Orphan diseases for patients with severe orphan pathologies around the world, such as DIACOMIT®, which is indicated for the treatment of Dravet syndrome, a rare and very severe form of epilepsy in children• Women's health with the Saforelle® brand for women of all ages.
With more than 1,600 employees, Biocodex generated net revenues of above €500 million in 2022, including 42% in France and 58% internationally. The group is present in 115 countries through wholly owned subsidiaries in 16 countries and a network of distributors worldwide.
POSITION OVERVIEW
Biocodex is seeking a tenacious Marketing Director who is passionate about building brands and is eager to helps us bring Florastor to reach its full potential
If you are a marketing leader who thrives on telling compelling stories through data and cherishes the craft of marketing for a distinctive brand, we invite you to join us at Biocodex to lead the Florastor business. The Florastor Marketing Director is a strategic leadership role responsible for driving the go-to-market strategy, developing compelling and breakthrough messaging and creating an impactful innovation pipeline, to help us achieve our objectives and strengthen our positioning in the minds of consumers and customers. You will use your expertise in brand and communications planning to chart a new course for our creative partners by translating data and insights into clear frameworks, testing plans and creative briefs.
You'll play an integral role alongside a small, entrepreneurial team responsible for taking Florastor to the next level. The ideal candidate will have a curious and analytical mindset, entrepreneurial spirit, thrive in a digital environment and be a strong team player.
JOB RESPONSIBILITIES
The Marketing Director will be responsible for assisting with accelerating the growth of our flagship product, Florastor and any future products we add to our portfolio. This position reports directly to the Head of Marketing.
How you'll make an impact:
Lead brand planning initiatives, including market research, competitive analysis, and brand positioning to differentiate our brand in the marketOversee development of compelling marketing materials including advertising campaigns, digital content and more to effectively communicate our brandLead development of innovation pipeline and commercialization process, partnering closely with Global HQ and local co-manufacturing partners.Act as point of accountability for marketing performance, establishing clear goals that meet with broader business objectives. Regularly report insights and results to senior management and stakeholdersAdopt an analytical approach to continuously test, learn, and enhance our marketing efforts across all digital and physical platformsWork closely with other departments to ensure a cohesive approach to consumer & customer engagementLead development of strategic programs that unlock new business opportunities based on a thorough understanding of the marketplace, consumer, and Biocodex innovation & capabilitiesStay up to date with industry trends, consumer behavior, cross-cultural US/global trends and insights to uncover new growth opportunities with high impact propositionsDirectly lead a team of marketers and indirectly lead the broader marketing & sales teamsCultivate strong relationships with key internal and external partners locally and globally
We are excited about you because you
Have a Bachelor's Degree required in relevant field, MBA preferredHave at least 10 years of CPG marketing experience. OTC medicine or nutritional marketing experience preferred with time spent on brand planning and creative developmentHave significant experience within innovation including concept generation to commercializationHave at least 4 years managing people and are a natural people manager who enjoys nurturing and developing individuals and teams to meet their full potentialHave high emotional intelligence and self-awareness, which encourages positive energy, passion and fun throughout the organizationHave experience owning, measuring, and managing budget, forecasting, and performance metrics and KPIsHave a strong proficiency in using data analytics to drive marketing strategies and evaluate performanceAre a scrappy and enthusiastic proactive problem solver with an entrepreneurial spiritHave Proficiency in Nielsen or IRIHave demonstrated leadership skills, learning agility, problem solving, project management, analytical, organizational, and strategic thinking skills.Are detail-oriented and ability to handle and prioritize multiple projects in a fast-paced environment.Proven creative acumen with a track record of crafting effective and innovative marketing strategies to deliver exceptional growth
Office Guidelines:
The office is open and available for all, Monday through Friday. We ask all team members to be in office a minimum of 2 days (including Wednesday) to build a collaborative and positive environment
WHY BIOCODEXOur four values are driving forces and bonds for all teams: we play collectively; we shape fair relations; we dare to innovate; we care for our ecosystem.
At Biocodex, we do not discriminate on the basis of gender, age, disability, nationality or sexual orientation. In fact, we welcome diversity, which we recognize as a source of strength for the company.
At Biocodex, our CSR approach is an holistic one to reconcile the « 4P's »: « People, Planet, Profit and Purpose » and we also ensure that our employees are provided with necessary and relevant tools for both their personal and professional development, while offering them competitive advantages and services.
Join us!
BIOCODEX USA
Take up the challenge and send your application!
Building on relationships established for nearly 70 years with healthcare professionals, the Biocodex teams work daily for the health of all and focus their activities around three main areas:• Microbiota to educate the general public and healthcare professionals on the growing importance of microbiota, advance scientific breakthroughs in microbiota by funding academic research, provide solutions for preserving microbiota health with its unique probiotic drug Saccharomyces boulardii CNCM I-745®, innovate with itsSymbiosys® range and make early-stage investments in start-up companies• Orphan diseases for patients with severe orphan pathologies around the world, such as DIACOMIT®, which is indicated for the treatment of Dravet syndrome, a rare and very severe form of epilepsy in children• Women's health with the Saforelle® brand for women of all ages.
With more than 1,600 employees, Biocodex generated net revenues of above €500 million in 2022, including 42% in France and 58% internationally. The group is present in 115 countries through wholly owned subsidiaries in 16 countries and a network of distributors worldwide.
POSITION OVERVIEW
Biocodex is seeking a tenacious Marketing Director who is passionate about building brands and is eager to helps us bring Florastor to reach its full potential
If you are a marketing leader who thrives on telling compelling stories through data and cherishes the craft of marketing for a distinctive brand, we invite you to join us at Biocodex to lead the Florastor business. The Florastor Marketing Director is a strategic leadership role responsible for driving the go-to-market strategy, developing compelling and breakthrough messaging and creating an impactful innovation pipeline, to help us achieve our objectives and strengthen our positioning in the minds of consumers and customers. You will use your expertise in brand and communications planning to chart a new course for our creative partners by translating data and insights into clear frameworks, testing plans and creative briefs.
You'll play an integral role alongside a small, entrepreneurial team responsible for taking Florastor to the next level. The ideal candidate will have a curious and analytical mindset, entrepreneurial spirit, thrive in a digital environment and be a strong team player.
JOB RESPONSIBILITIES
The Marketing Director will be responsible for assisting with accelerating the growth of our flagship product, Florastor and any future products we add to our portfolio. This position reports directly to the Head of Marketing.
How you'll make an impact:
Lead brand planning initiatives, including market research, competitive analysis, and brand positioning to differentiate our brand in the marketOversee development of compelling marketing materials including advertising campaigns, digital content and more to effectively communicate our brandLead development of innovation pipeline and commercialization process, partnering closely with Global HQ and local co-manufacturing partners.Act as point of accountability for marketing performance, establishing clear goals that meet with broader business objectives. Regularly report insights and results to senior management and stakeholdersAdopt an analytical approach to continuously test, learn, and enhance our marketing efforts across all digital and physical platformsWork closely with other departments to ensure a cohesive approach to consumer & customer engagementLead development of strategic programs that unlock new business opportunities based on a thorough understanding of the marketplace, consumer, and Biocodex innovation & capabilitiesStay up to date with industry trends, consumer behavior, cross-cultural US/global trends and insights to uncover new growth opportunities with high impact propositionsDirectly lead a team of marketers and indirectly lead the broader marketing & sales teamsCultivate strong relationships with key internal and external partners locally and globally
We are excited about you because you
Have a Bachelor's Degree required in relevant field, MBA preferredHave at least 10 years of CPG marketing experience. OTC medicine or nutritional marketing experience preferred with time spent on brand planning and creative developmentHave significant experience within innovation including concept generation to commercializationHave at least 4 years managing people and are a natural people manager who enjoys nurturing and developing individuals and teams to meet their full potentialHave high emotional intelligence and self-awareness, which encourages positive energy, passion and fun throughout the organizationHave experience owning, measuring, and managing budget, forecasting, and performance metrics and KPIsHave a strong proficiency in using data analytics to drive marketing strategies and evaluate performanceAre a scrappy and enthusiastic proactive problem solver with an entrepreneurial spiritHave Proficiency in Nielsen or IRIHave demonstrated leadership skills, learning agility, problem solving, project management, analytical, organizational, and strategic thinking skills.Are detail-oriented and ability to handle and prioritize multiple projects in a fast-paced environment.Proven creative acumen with a track record of crafting effective and innovative marketing strategies to deliver exceptional growth
Office Guidelines:
The office is open and available for all, Monday through Friday. We ask all team members to be in office a minimum of 2 days (including Wednesday) to build a collaborative and positive environment
WHY BIOCODEXOur four values are driving forces and bonds for all teams: we play collectively; we shape fair relations; we dare to innovate; we care for our ecosystem.
At Biocodex, we do not discriminate on the basis of gender, age, disability, nationality or sexual orientation. In fact, we welcome diversity, which we recognize as a source of strength for the company.
At Biocodex, our CSR approach is an holistic one to reconcile the « 4P's »: « People, Planet, Profit and Purpose » and we also ensure that our employees are provided with necessary and relevant tools for both their personal and professional development, while offering them competitive advantages and services.
Join us!
BIOCODEX USA
Take up the challenge and send your application!