HealthStream
eCommerce Marketing Manager
HealthStream, Nashville, Tennessee, United States, 37247
Job Details
Job LocationNashville TN Corporate Office - Nashville, TN
Remote TypeHybrid
Position TypeFull Time
Education Level4 Year Degree
Travel PercentageNone
Job ShiftDay
Job CategoryMarketing
Description
As the #1 advisor for developing and empowering people to deliver the highest quality care,
HealthStream 's brands include best-in-class apps, software, and specialized solutions. Over the last 30+ years, our Company has remained committed to solving big problems and growing into new product lines. We are constantly innovating and finding new ways to positively impact healthcare organizations.
What does our values-based culture offer you?A collaborative work environmentA mission-oriented mindsetWork-from-home flexibilityA chance to grow your careerAll our
HealthStreamers
share a common vision: to improve the quality of healthcare by developing the people who deliver care. For over 30 years, we have remained committed to providing effective solutions through innovation and constant growth. Today, we offer a unified suite of products to streamline scheduling, credentialing, training and learning management, workforce development, and other key areas in the healthcare industry. We provide recurring value and, as a
HealthStreamer , you will be at the forefront of healthcare technology innovation!
We offer work-from-home flexibility as part of our hybrid workplace policy. Our three Resource Centers (located in Nashville, TN; Boulder, CO; and San Diego, CA) are available for scheduled in-person events or assigned workspaces for those who want to work in the office. Remote team members also have access to flexible space scheduling for occasional use.
We encourage collaboration and commit to growth for our entire team. Our thriving culture allows our team members to continuously solve big problems, and we value these contributions. If you want to work for a company committed to its values and vision, HealthStream is the place for you!
We make sure patients receive competent care from qualified people. As a
HealthStream
team member, you would help this vision come to life. We pride ourselves on being a community where you can both build your career and take time away to fulfill your life goals and commitments.
Your Role As a HealthStreamer
Position Summary
HealthStream is seeking an
eCommerce
Marketing Manager
to join our Digital & eCommerce Marketing team supporting HealthStream's Business-to-Professional channels with the goal of generating online sales for HealthStream direct purchase products. In this role, the eCommerce Marketing Manager will implement marketing plans to achieve sales and conversion goals. Build and execute media, marketing and email campaigns, ensuring the content is clear and error-free, and optimize creative and messaging for the best experience across devices and systems. Manage subscriber and acquisition databases, analyze campaign metrics, and provide insights for improving campaign and conversion effectiveness.
Knowledge of eCommerce marketing is a must, and knowing how to plan media and organic campaigns and operate email databases is essential. The ideal candidate has experience using Shopify, Klaviyo, Pardot, Marketing Cloud and the Salesforce product suite.
Essential Duties and Responsibilities
You will be responsible for adhering to all HeathStream security policies, procedures, and assigned training.
Build and implement eCommerce marketing campaigns that drive purchase, customer engagement, and brand loyaltyManage daily operations of the eCommerce email marketing channel, including the execution email campaigns, automated flows, transactional emails, and all lifecycle messagingIdentify target audiences and manage lists in Klaviyo and Pardot, ensuring the list data is clean and contains available field values.Work closely with the paid ad team to optimize creative and create cohesiveness of all marketing strategiesProgram, configure, test, deploy, monitor, track, and report on marketing impact on online purchasesExecute with quality (QA checklist, proofreading, testing, approvals), maintain master marketing calendar (scheduling, cadence), and monitor execution (traffic, conversion, deliverability).Upgrade marketing and email templates using graphics, personalization, and advanced featuresConduct A/B testing on marketing programs to maximize conversion and revenue opportunityMonitor performance metrics, including open rates, click-through rates, conversion rates, and unsubscribe ratesManage, organize, and prioritize multiple projects at different stages of completion and due datesRemain compliant with regulations, including: CAN-SPAM, GDPR, etc.Stay up-to-date with the latest B2C practices and tactics and recommend strategies.Other duties as assignedQualifications
What You Will Need to be Successful
Education, Experience and Knowledge Required
Bachelor of Arts in Marketing, Communications or related field a minimum requirement.At least 2 years eCommerce marketing experience with Shopify, Magento. Commerce Cloud or other commerce systemsAt least 3 years digital marketing experience with Klaviyo, Mailchimp, Pardot, Marketing Cloud, HubSpot, Braze or similar toolsSalesforce product suite a plusExperience analyzing campaigns, data, and reportsPrevious experience working in a complex organizationSkills and Abilities Required
HTML knowledge/proficiencyExperience with developing customer segmentation strategiesInterpersonal skills - exceptional verbal/written communication, listening, coaching, and presentation skills, and high attention to detailProven ability to manage multiple projects with high quality, attention to detail, and exceptional teamwork and internal communication skillsExperience working in a collaborative, deadline-driven environmentUnderstand direct-to-consumer eCommerce, media, retention marketing trends, and Email/CRM technologies and compliance with regulations, including CAN-SPAM, GDPR, etc.Understand email best practices to be able to give feedback to copywriters, recommend subject line tests and optimizations, etcUnderstanding of web technologies, browsers, analytics and content management systems and processesStrong analytical, research-oriented, and critical thinking skills, including the ability to understand, interpret, and present relevant dataProven ability to manage multiple projects with high quality, attention to detail, and exceptional teamwork and internal communication skillsAbility to work in a fast-moving, multi-stakeholder, evolving organization with a large degree of ambiguity and tight deadlines.Demonstrated ability to interface cross-functionally with other teamsAgile mindset, with the ability to pivot calendars, strategies and plans to ensure relevance and resonance.Emphasis is on results-based marketing, therefore excellent track record is essential.Benefits
HealthStream offers a comprehensive benefits package to eligible employees, including:
Medical, Dental and Vision insurancePaid Time OffParental Leave401k and RothFlexible Spending AccountHealth Savings AccountLife InsuranceShort- and Long-Term DisabilityMedical Bridge InsuranceCritical Illness InsuranceAccident InsuranceIdentity ProtectionLegal ProtectionPet InsuranceEmployee Assistance ProgramFitness Reimbursement
If you have a passion for improving healthcare outcomes and empowering healthcare workers, come join the
HealthStream
team! We hope you join us and be a
HealthStreamer !
Job LocationNashville TN Corporate Office - Nashville, TN
Remote TypeHybrid
Position TypeFull Time
Education Level4 Year Degree
Travel PercentageNone
Job ShiftDay
Job CategoryMarketing
Description
As the #1 advisor for developing and empowering people to deliver the highest quality care,
HealthStream 's brands include best-in-class apps, software, and specialized solutions. Over the last 30+ years, our Company has remained committed to solving big problems and growing into new product lines. We are constantly innovating and finding new ways to positively impact healthcare organizations.
What does our values-based culture offer you?A collaborative work environmentA mission-oriented mindsetWork-from-home flexibilityA chance to grow your careerAll our
HealthStreamers
share a common vision: to improve the quality of healthcare by developing the people who deliver care. For over 30 years, we have remained committed to providing effective solutions through innovation and constant growth. Today, we offer a unified suite of products to streamline scheduling, credentialing, training and learning management, workforce development, and other key areas in the healthcare industry. We provide recurring value and, as a
HealthStreamer , you will be at the forefront of healthcare technology innovation!
We offer work-from-home flexibility as part of our hybrid workplace policy. Our three Resource Centers (located in Nashville, TN; Boulder, CO; and San Diego, CA) are available for scheduled in-person events or assigned workspaces for those who want to work in the office. Remote team members also have access to flexible space scheduling for occasional use.
We encourage collaboration and commit to growth for our entire team. Our thriving culture allows our team members to continuously solve big problems, and we value these contributions. If you want to work for a company committed to its values and vision, HealthStream is the place for you!
We make sure patients receive competent care from qualified people. As a
HealthStream
team member, you would help this vision come to life. We pride ourselves on being a community where you can both build your career and take time away to fulfill your life goals and commitments.
Your Role As a HealthStreamer
Position Summary
HealthStream is seeking an
eCommerce
Marketing Manager
to join our Digital & eCommerce Marketing team supporting HealthStream's Business-to-Professional channels with the goal of generating online sales for HealthStream direct purchase products. In this role, the eCommerce Marketing Manager will implement marketing plans to achieve sales and conversion goals. Build and execute media, marketing and email campaigns, ensuring the content is clear and error-free, and optimize creative and messaging for the best experience across devices and systems. Manage subscriber and acquisition databases, analyze campaign metrics, and provide insights for improving campaign and conversion effectiveness.
Knowledge of eCommerce marketing is a must, and knowing how to plan media and organic campaigns and operate email databases is essential. The ideal candidate has experience using Shopify, Klaviyo, Pardot, Marketing Cloud and the Salesforce product suite.
Essential Duties and Responsibilities
You will be responsible for adhering to all HeathStream security policies, procedures, and assigned training.
Build and implement eCommerce marketing campaigns that drive purchase, customer engagement, and brand loyaltyManage daily operations of the eCommerce email marketing channel, including the execution email campaigns, automated flows, transactional emails, and all lifecycle messagingIdentify target audiences and manage lists in Klaviyo and Pardot, ensuring the list data is clean and contains available field values.Work closely with the paid ad team to optimize creative and create cohesiveness of all marketing strategiesProgram, configure, test, deploy, monitor, track, and report on marketing impact on online purchasesExecute with quality (QA checklist, proofreading, testing, approvals), maintain master marketing calendar (scheduling, cadence), and monitor execution (traffic, conversion, deliverability).Upgrade marketing and email templates using graphics, personalization, and advanced featuresConduct A/B testing on marketing programs to maximize conversion and revenue opportunityMonitor performance metrics, including open rates, click-through rates, conversion rates, and unsubscribe ratesManage, organize, and prioritize multiple projects at different stages of completion and due datesRemain compliant with regulations, including: CAN-SPAM, GDPR, etc.Stay up-to-date with the latest B2C practices and tactics and recommend strategies.Other duties as assignedQualifications
What You Will Need to be Successful
Education, Experience and Knowledge Required
Bachelor of Arts in Marketing, Communications or related field a minimum requirement.At least 2 years eCommerce marketing experience with Shopify, Magento. Commerce Cloud or other commerce systemsAt least 3 years digital marketing experience with Klaviyo, Mailchimp, Pardot, Marketing Cloud, HubSpot, Braze or similar toolsSalesforce product suite a plusExperience analyzing campaigns, data, and reportsPrevious experience working in a complex organizationSkills and Abilities Required
HTML knowledge/proficiencyExperience with developing customer segmentation strategiesInterpersonal skills - exceptional verbal/written communication, listening, coaching, and presentation skills, and high attention to detailProven ability to manage multiple projects with high quality, attention to detail, and exceptional teamwork and internal communication skillsExperience working in a collaborative, deadline-driven environmentUnderstand direct-to-consumer eCommerce, media, retention marketing trends, and Email/CRM technologies and compliance with regulations, including CAN-SPAM, GDPR, etc.Understand email best practices to be able to give feedback to copywriters, recommend subject line tests and optimizations, etcUnderstanding of web technologies, browsers, analytics and content management systems and processesStrong analytical, research-oriented, and critical thinking skills, including the ability to understand, interpret, and present relevant dataProven ability to manage multiple projects with high quality, attention to detail, and exceptional teamwork and internal communication skillsAbility to work in a fast-moving, multi-stakeholder, evolving organization with a large degree of ambiguity and tight deadlines.Demonstrated ability to interface cross-functionally with other teamsAgile mindset, with the ability to pivot calendars, strategies and plans to ensure relevance and resonance.Emphasis is on results-based marketing, therefore excellent track record is essential.Benefits
HealthStream offers a comprehensive benefits package to eligible employees, including:
Medical, Dental and Vision insurancePaid Time OffParental Leave401k and RothFlexible Spending AccountHealth Savings AccountLife InsuranceShort- and Long-Term DisabilityMedical Bridge InsuranceCritical Illness InsuranceAccident InsuranceIdentity ProtectionLegal ProtectionPet InsuranceEmployee Assistance ProgramFitness Reimbursement
If you have a passion for improving healthcare outcomes and empowering healthcare workers, come join the
HealthStream
team! We hope you join us and be a
HealthStreamer !