AEG
Retail Marketing Manager
AEG, Charlotte, North Carolina, United States, 28245
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Position:
Retail Marketing Manager
Department:
TSEMarketing
Status:
Full-time (Exempt)
Reporting Relationship:
Reports to Senior Director, TSE Marketing
Position Summary:
Tepper Sports & Entertainment (TSE), the parent company for the NFL's Carolina Panthers, MLS' Charlotte Football Club, and Bank of America Stadium is actively seeking a creative and passionate Retail Marketing Manager to help elevate brand awareness, fan affinity, engagement, and revenue through retail and merchandising platforms, oversee other event retail, and provide overall support of TSE Marketing.
This role will collaborate with a third-party operator to ensure the efficient operation of all aspects of the retail operation, including product assortment and buys, on-site setup, e-commerce platform operations, and overall omnichannel experience. Key aspects of success for this role include creating opportunities to bring key brand storytelling moments to life through the retail experience, managing the internal/promotional buying process, and maintaining relationships with promotional vendors.
Primary Responsibilities:Assist Senior Director, Marketing with the overall operational relationship with the third-party retail operator relationship to ensure stadium store operation, e-commerce, and buying run smoothly for the Carolina Panthers and Charlotte FCOversee the creation and execution of Panthers retail promotional calendar in collaboration with the Panthers marketing teamCreate retail marketing plans and manage the retail marketing process from start to finish with the goal of creating demand, conversation, and increasing revenue.Work with the NFL consumer products division and official licensees on product assortment details and approvalsServe as the main point of contact internally that manages the coordination and sourcing of promotional products/giveawaysDevelop local artist collaboration programs and boutique product marketing portfolio for the Carolina PanthersIdeate and execute retail marketing campaigns to drive fan engagement and conversion specific to the Carolina Panthers assortmentMaintain brand consistency and support brand strategy throughout all retail activitiesConstantly be on the lookout for ways to utilize retail to expand the Panthers brand in the region, whether within the current footprint or third-party retail, pop-up shops, etc., throughout the CarolinasAssist with third-party event retail oversightProvide additional support for TSE Marketing as neededMinimum Qualifications:
A minimum of 5 years of professional experience in retail marketingBachelor's Degree in Marketing or related fieldWorking knowledge of the consumer retail landscapeKnowledge and understanding of emerging trends in the consumer products spaceMust be able to work flexible, non-traditional hours including nights, weekends, and holidays as neededPreferred Qualifications:
Retail buying experience preferredPrior sports and/or entertainment industry experience preferredSkills for Success:
Ability to work independently within a matrixed environmentCollaborate with cross-functional teams to achieve the desired outcomeA desire to be challenged and to craft creative solutions to emerging needsStrong work ethic with an eye for detailAbility to exercise sound judgment and discretionMust be agile and able to respond effectively to the rapidly changing needs of a fast-paced / high-growth organizationAbility to work within a collaborative, team-driven, and goal-based environmentDemonstrated ability to meet deadlines in a dynamic environmentPhysical Requirements
Standing for extended periods of timeSitting and working at desk on a computerWalking throughout the stadium which may include stairs
Work Environment:
This job operates in a professional office environment (mostly office environment but occasionally outside in a stadium facility at times, which may include inclement weather conditions and extended time standing and walking).
Position:
Retail Marketing Manager
Department:
TSEMarketing
Status:
Full-time (Exempt)
Reporting Relationship:
Reports to Senior Director, TSE Marketing
Position Summary:
Tepper Sports & Entertainment (TSE), the parent company for the NFL's Carolina Panthers, MLS' Charlotte Football Club, and Bank of America Stadium is actively seeking a creative and passionate Retail Marketing Manager to help elevate brand awareness, fan affinity, engagement, and revenue through retail and merchandising platforms, oversee other event retail, and provide overall support of TSE Marketing.
This role will collaborate with a third-party operator to ensure the efficient operation of all aspects of the retail operation, including product assortment and buys, on-site setup, e-commerce platform operations, and overall omnichannel experience. Key aspects of success for this role include creating opportunities to bring key brand storytelling moments to life through the retail experience, managing the internal/promotional buying process, and maintaining relationships with promotional vendors.
Primary Responsibilities:Assist Senior Director, Marketing with the overall operational relationship with the third-party retail operator relationship to ensure stadium store operation, e-commerce, and buying run smoothly for the Carolina Panthers and Charlotte FCOversee the creation and execution of Panthers retail promotional calendar in collaboration with the Panthers marketing teamCreate retail marketing plans and manage the retail marketing process from start to finish with the goal of creating demand, conversation, and increasing revenue.Work with the NFL consumer products division and official licensees on product assortment details and approvalsServe as the main point of contact internally that manages the coordination and sourcing of promotional products/giveawaysDevelop local artist collaboration programs and boutique product marketing portfolio for the Carolina PanthersIdeate and execute retail marketing campaigns to drive fan engagement and conversion specific to the Carolina Panthers assortmentMaintain brand consistency and support brand strategy throughout all retail activitiesConstantly be on the lookout for ways to utilize retail to expand the Panthers brand in the region, whether within the current footprint or third-party retail, pop-up shops, etc., throughout the CarolinasAssist with third-party event retail oversightProvide additional support for TSE Marketing as neededMinimum Qualifications:
A minimum of 5 years of professional experience in retail marketingBachelor's Degree in Marketing or related fieldWorking knowledge of the consumer retail landscapeKnowledge and understanding of emerging trends in the consumer products spaceMust be able to work flexible, non-traditional hours including nights, weekends, and holidays as neededPreferred Qualifications:
Retail buying experience preferredPrior sports and/or entertainment industry experience preferredSkills for Success:
Ability to work independently within a matrixed environmentCollaborate with cross-functional teams to achieve the desired outcomeA desire to be challenged and to craft creative solutions to emerging needsStrong work ethic with an eye for detailAbility to exercise sound judgment and discretionMust be agile and able to respond effectively to the rapidly changing needs of a fast-paced / high-growth organizationAbility to work within a collaborative, team-driven, and goal-based environmentDemonstrated ability to meet deadlines in a dynamic environmentPhysical Requirements
Standing for extended periods of timeSitting and working at desk on a computerWalking throughout the stadium which may include stairs
Work Environment:
This job operates in a professional office environment (mostly office environment but occasionally outside in a stadium facility at times, which may include inclement weather conditions and extended time standing and walking).