Planet Green Search
Digital Marketing Director, Food and Grocery
Planet Green Search, Norwalk, Connecticut, us, 06860
Digital Marketing Director, Food and Grocery
What's in it for you?!
Tremendous Career Growth Opportunities!Work with the latest cutting-edge technologies!Senior management and leadership are very well respected by team!Great work environment with family like work culture!Medical, Dental and Vision + 401k + Tuition Assistance + DisabilityIf that's you, let's talk!
What you will be doing:
Develop and execute a comprehensive digital marketing strategyDirect, manage and execute all digital marketing activitiesDevelop customer-journey strategy in the digital space and omnichannel executionExecute all tactics: SEM, SEO, Website updates/production, ecommerce merchandising, social media, programmatic, content development, and media buyingOptimize current digital marketing program and expand into other channelsOversee website experience to provide a dynamic digital experience across devicesManage e-commerce businesses including business planning, content strategy and development, promotional campaigns, online marketing, web design, customer service, web analytics and technologiesGenerate and implement new sales and marketing initiatives to increase e-commerce sales and profitabilityCreate and execute email marketing programs, promotional, trigger-based, targeted/segmented campaigns, and service/post transaction emailsDevelop email KPIs and create weekly, and monthly reportingCreate and execute marketing campaigns that leverage the appropriate digital channelsPartner with marketing leadership for the strategic oversight of the digital marketing roadmapCreate and execute campaigns that generate measurable sales and footsteps in brick-and-mortar locationsMaintain a thorough understanding of current and emerging trends in digital marketing, technology, and e-commerceDevelop and manage all Customer Relationship Marketing touch pointsDrive testing, reporting, optimizing, and analyzing channel performanceWork with the creative, content, and social media teams to create relevant digital marketing contentManage digital marketing budgetExperience you will need:
Bachelor's degree in marketing or related fieldMinimum of 8 years' experience in digital marketing, preferably in retailExperience in Digital Marketing, E-commerce Merchandising and Web Production functions, SEO, Google Analytics, Paid Search, Social Media, Display, Video, Retargeting, Affiliate Marketing, Content Development, App Marketing, and Product Recommendation EnginesProficiency in using MailChimp, WordPress, Shopify, Google AdWords, Google Analytics, Microsoft OfficeAbility to hit the ground running with no time for on-the-job learningDigital Marketing Director, Food and Grocery
What's in it for you?!
Tremendous Career Growth Opportunities!Work with the latest cutting-edge technologies!Senior management and leadership are very well respected by team!Great work environment with family like work culture!Medical, Dental and Vision + 401k + Tuition Assistance + DisabilityIf that's you, let's talk!
What you will be doing:
Develop and execute a comprehensive digital marketing strategyDirect, manage and execute all digital marketing activitiesDevelop customer-journey strategy in the digital space and omnichannel executionExecute all tactics: SEM, SEO, Website updates/production, ecommerce merchandising, social media, programmatic, content development, and media buyingOptimize current digital marketing program and expand into other channelsOversee website experience to provide a dynamic digital experience across devicesManage e-commerce businesses including business planning, content strategy and development, promotional campaigns, online marketing, web design, customer service, web analytics and technologiesGenerate and implement new sales and marketing initiatives to increase e-commerce sales and profitabilityCreate and execute email marketing programs, promotional, trigger-based, targeted/segmented campaigns, and service/post transaction emailsDevelop email KPIs and create weekly, and monthly reportingCreate and execute marketing campaigns that leverage the appropriate digital channelsPartner with marketing leadership for the strategic oversight of the digital marketing roadmapCreate and execute campaigns that generate measurable sales and footsteps in brick-and-mortar locationsMaintain a thorough understanding of current and emerging trends in digital marketing, technology, and e-commerceDevelop and manage all Customer Relationship Marketing touch pointsDrive testing, reporting, optimizing, and analyzing channel performanceWork with the creative, content, and social media teams to create relevant digital marketing contentManage digital marketing budgetExperience you will need:
Bachelor's degree in marketing or related fieldMinimum of 8 years' experience in digital marketing, preferably in retailExperience in Digital Marketing, E-commerce Merchandising and Web Production functions, SEO, Google Analytics, Paid Search, Social Media, Display, Video, Retargeting, Affiliate Marketing, Content Development, App Marketing, and Product Recommendation EnginesProficiency in using MailChimp, WordPress, Shopify, Google AdWords, Google Analytics, Microsoft OfficeAbility to hit the ground running with no time for on-the-job learningDigital Marketing Director, Food and Grocery