AmpersandPeople
Customer Marketing Manager
AmpersandPeople, Winchester, Virginia, United States, 22603
The Customer Marketing Manager will play a key role across Marketing and Sales to drive the growth of our CPG Client. They will aid in gaining new distribution, analyze POS and panel data to inform key strategic decisions, manage customer-specific promotions, and manage shopper marketing.
This role will be based in the Northern Virginia area.
Duties/Responsibilities:
•Develop sell-in decks for sales team using customer specific data insights to create strong fact-based selling stories
•Create and manage reports & executive dashboards to enable clear understanding of customer performance.
•Develop and execute shopper marketing & trade strategies to maximize brand exposure and lift
•Collaborate with brand marketing, sales, and retail partners to develop integrated marketing support to drive in-store conversion, optimize product placement, visibility, and promotion at retail locations
•Work with design team to create and manage in-store marketing programs, including promotional displays, point-of-sale materials, and experiential activations
•Coordinate and manage all aspects related to the company’s participation of multiple trade shows and other industry events annually
•Aid in customer set up / paperwork – Portals, NIFS, Promotions, etc.
Required Skills/Abilities:
•Excellent analytical and data visualization skills with experience across POS & Panel data (i.e. IRI/Circana, Neilsen, SPINs, Numerator)
•Excellent verbal and written communication skills
•Strong understanding of shopper behavior and the CPG retail landscape
•Experience and understanding working with sales, brokers, and customers with portals, new item paperwork
•Passion for the CPG food industry and a creative mind for developing engaging in-store experiences
•Strong MS PowerPoint and Excel skills
•Curious
•Able to work in a small, fast paced, entrepreneurial environment
•Able to handle multiple responsibilities
•Hungry to contribute and learn
Education and Experience:
•Bachelor's degree in Marketing, Business Administration, or a related field; MBA a plus
•4+ years of experience in shopper and trade marketing or a relevant CPG role; Food & Beverage experience a plus
•Experience building sales presentations that resulted in new distribution
•Experience across ethnic grocery channels a big plus
Pay Range:
•The combined pay range for this role is $95,000 - $100,000. Title and salary will be based on our assessment of skills and experience relevant to our needs for the role.
This role will be based in the Northern Virginia area.
Duties/Responsibilities:
•Develop sell-in decks for sales team using customer specific data insights to create strong fact-based selling stories
•Create and manage reports & executive dashboards to enable clear understanding of customer performance.
•Develop and execute shopper marketing & trade strategies to maximize brand exposure and lift
•Collaborate with brand marketing, sales, and retail partners to develop integrated marketing support to drive in-store conversion, optimize product placement, visibility, and promotion at retail locations
•Work with design team to create and manage in-store marketing programs, including promotional displays, point-of-sale materials, and experiential activations
•Coordinate and manage all aspects related to the company’s participation of multiple trade shows and other industry events annually
•Aid in customer set up / paperwork – Portals, NIFS, Promotions, etc.
Required Skills/Abilities:
•Excellent analytical and data visualization skills with experience across POS & Panel data (i.e. IRI/Circana, Neilsen, SPINs, Numerator)
•Excellent verbal and written communication skills
•Strong understanding of shopper behavior and the CPG retail landscape
•Experience and understanding working with sales, brokers, and customers with portals, new item paperwork
•Passion for the CPG food industry and a creative mind for developing engaging in-store experiences
•Strong MS PowerPoint and Excel skills
•Curious
•Able to work in a small, fast paced, entrepreneurial environment
•Able to handle multiple responsibilities
•Hungry to contribute and learn
Education and Experience:
•Bachelor's degree in Marketing, Business Administration, or a related field; MBA a plus
•4+ years of experience in shopper and trade marketing or a relevant CPG role; Food & Beverage experience a plus
•Experience building sales presentations that resulted in new distribution
•Experience across ethnic grocery channels a big plus
Pay Range:
•The combined pay range for this role is $95,000 - $100,000. Title and salary will be based on our assessment of skills and experience relevant to our needs for the role.