Digital Marketing Specialist

Job Responsibilities:Provide digital marketing campaign execution support for marketing team including email, landing pages, content syndication, display advertising, and social media.Manage the end-to-end implementation and sending of email and digital marketing campaigns, journey building, automation, segmentation, execution, QC/QA, deployment, analysis, A/B testing, and optimization.Develop email and web templates utilizing basic HTML and inline styling.Work with stakeholders across the marketing organization to ensure that email and digital marketing is executed in support of brand strategy and in accordance with best practices.Manage operational calendar for campaigns and advise on best practices for deliverability, engagement and analytics.Head the development and building of engagement and nurture programs, including ongoing campaigns to manage all stages of lead/contact nurturing development.Develop, execute and optimize digital campaigns via display ads, content syndication, paid search/AdWords, display/retargeting and paid social advertising channels.Project manage creation of campaign landing pages, banners, and other digital marketing assets as needed.Create and manage data segmentation filters, groups, and distribution lists for campaigns, lead scoring, and nurture programs.Create campaigns in Marketing Automation tools & SFDC for tracking and automation, including importing of leads into campaigns.Assist with database maintenance, data import and data cleanup programs.Measure, analyze and report on the impact of paid marketing campaigns and attribution.Report out to marketing counterparts on insights, program goals and program updates annually, quarterly, and monthly to align with the team's Metrics, Strategy, and Plan (MSP) process.Manage ongoing testing to further optimize creatives, landing pages and targeting segmentation.Create and manage standard operating procedures aligned with responsibilities.Job Qualifications:

BA/BS in Marketing, Communications or a related degree or equivalent experience.3-5+ years of experience in digital marketing analytics with hands-on experience using Google Analytics and Social Media platforms.3+ years of direct experience in Marketing Automation tools (ie Marketo, Eloqua, Account Engagement, Marketing Cloud Engagement, Hubspot, etc.) and SFDC required.Account Engagement (Pardot) or Marketing Cloud Engagement Certification a plus.Working HTML coding experience including the ability to create or modify email and web templates.Understanding of responsive email layouts and how to test across multiple device screen resolutions.Experience working with project management tools for task assignment and prioritization. (ie Teamwork, Asana, Wrike, Monday.com etc.)Working knowledge of creating and implementing lead capture forms.Understanding of email marketing strategies, customer journeys, automations, and experience with campaign execution, including brand/product awareness, lead generation, and transactional campaigns.Proficient in Microsoft Excel, PowerPoint, and Google Analytics; report analysis required.Deep understanding of performance marketing and acquisition KPIs.Experience with Marketing Cloud Intelligence (Datorama) or similar advanced digital marketing analytics tools a plus.Proven to be results-oriented with solid attention to detail and the ability to prioritize multiple targets and projects.Thrives in a fast-paced environment with the ability to pivot and problem-solve.Aptitude for problem-solving and exceptional critical thinking skills.Excellent verbal and written communication skills.Result oriented with ability to work independently and within a team environment.

To learn more about our organization and the exciting work we do, visit https://www.voyagersopris.com/

An Equal Opportunity Employer

We are dedicated to fostering a culture that celebrates unique backgrounds, ideas, and experiences. All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, age, religion, sex, gender, gender identity/expression, sexual orientation, national origin, protected veteran status, or disability.