8x8
Product Marketing Specialist, Technology Partner Ecosystem
8x8, Boston, Massachusetts, us, 02298
At 8x8 Inc. [Nasdaq:EGHT] we put communications at the heart of our business and build technology that allows people to connect anytime, anywhere they are in the world, and on any device. XCaaS - the 8x8 Experience Communications Platform - brings together Employee and Customer Experience, enabling hybrid workforces across the globe to connect, collaborate, and delight customers, while providing businesses with real-time communications analytics, intelligence and unique insights.
Learn more on our company website at www.8x8.com follow our pages on LinkedIn, Twitter, Facebook and Instagram.
At 8x8 Inc. [Nasdaq:EGHT] we put communications at the heart of our business and build technology that allows people to connect anytime, anywhere they are in the world, and on any device. XCaaS - the 8x8 Experience Communications Platform - brings together Employee and Customer Experience, enabling hybrid workforces across the globe to connect, collaborate, and delight customers while providing businesses with real-time communications analytics, intelligence, and unique insights.
Learn more on our company website at www.8x8.com follow our pages on LinkedIn, Twitter, Facebook and Instagram.
We are committed to reaching new audiences and accelerating growth through the 8x8 Technology Partner Ecosystem. This carefully curated network of innovators works alongside 8x8 to solve specific customer experience (CX) use cases, driving forward with joint go-to-market strategies, sales enablement, and innovative solutions that seamlessly integrate with the 8x8 platform. Our partners help 8x8 create differentiated, AI-powered customer experiences that unlock new markets and revenue opportunities without the constraints of platform competition.
The Product Marketing Specialist will play a pivotal role in the operational execution and promotional activities for 8x8's rapidly expanding Technology Partner Ecosystem. You will need to work closely with partners and internal teams to streamline content intake, create compelling marketing assets, coordinate internal and external enablement, and maximize the visibility of the integrations that power the 8x8 Technology Partner Ecosystem.
Responsibilities
Partner Content Management
- Develop and manage the process for receiving partner content. Organize provided materials into effective sales enablement tools and web copy for integration pages.Project Coordination
- Initiate the announcement and blog intake process. Facilitate seamless communication between internal stakeholders and partners for any necessary revisions.Launch Execution
- Coordinate announcements of new integrations across internal teams such as social media and other channels, ensuring high visibility and partner engagement.Sales Enablement
- Collaborate with the sales enablement team to create resources that effectively communicate the value of partner integrations to the sales force. Also, scale content to channel partners.Growth Marketing Initiatives
- Identify opportunities to expand partnerships through case studies by working with the customer advocacy team, webinars, and other demand generation content.Program Marketing
- Maintain and refresh program marketing content to ensure its effectiveness and alignment with current partnerships and program strategy.Program Optimization
- develop and operationalize the partner intake process to enable effective sales enablement, compelling website copy, and crisp promotional messaging.Required Qualifications
0-2 years of B2B product marketing, partner marketing, or related field.Proven ability to be self-reliant, proactive, flexible, and manage multiple projects simultaneously in a fast-paced environment.Excellent written and verbal communication skills, with a meticulous attention to detail.Strong public speaker, comfortable with large groups, c-level executives, customers, and partners.Strong understanding of marketing principles, demand generation tactics, and problem-solving skills.Experience with the technology industry with a focus on SaaS or similar fields. Cloud contact centers or AI integrations are a plus.Familiarity with collaboration tools and project management software.A growth-driven, positive mindset.
The compensation range reflects the Company's good faith belief at the time of posting. 8x8 has different base pay ranges for different work locations within the United States, which allows us to pay employees competitively and consistently in different geographic markets. The range above reflects the potential base pay across the U.S. for this role; the applicable base pay range will depend on what ultimately is determined to be the candidate's primary work location. Further, individual base pay depends on various factors, in addition to primary work location, such as complexity and responsibility of role, job duties/requirements, and relevant experience, knowledge, success, education and skills. Base pay ranges are reviewed and typically updated each year. Offers are made within the base pay range applicable at the time. Certain roles are eligible for additional rewards, including discretionary merit increases, bonus and/or stock. Certain roles have the opportunity to earn sales variable compensation incentives based on the terms of the plan and the employee's role.
Salary Ranges:$49,500.00 - $91,250.00
8x8 is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.
For 8x8 jobs located in the US: 8x8 participates in the E-Verify program.
View the Participant Poster in English and Español.
View the Right to Work Poster in English and Español.
We also provide reasonable accommodation to individuals with disabilities in accordance with applicable laws. Learn more or email us at careers@8x8.com (Include "Reasonable Accommodation" in the subject line)
For European Job Applicants our Job Applicant Privacy Notice can be found here.
Learn more on our company website at www.8x8.com follow our pages on LinkedIn, Twitter, Facebook and Instagram.
At 8x8 Inc. [Nasdaq:EGHT] we put communications at the heart of our business and build technology that allows people to connect anytime, anywhere they are in the world, and on any device. XCaaS - the 8x8 Experience Communications Platform - brings together Employee and Customer Experience, enabling hybrid workforces across the globe to connect, collaborate, and delight customers while providing businesses with real-time communications analytics, intelligence, and unique insights.
Learn more on our company website at www.8x8.com follow our pages on LinkedIn, Twitter, Facebook and Instagram.
We are committed to reaching new audiences and accelerating growth through the 8x8 Technology Partner Ecosystem. This carefully curated network of innovators works alongside 8x8 to solve specific customer experience (CX) use cases, driving forward with joint go-to-market strategies, sales enablement, and innovative solutions that seamlessly integrate with the 8x8 platform. Our partners help 8x8 create differentiated, AI-powered customer experiences that unlock new markets and revenue opportunities without the constraints of platform competition.
The Product Marketing Specialist will play a pivotal role in the operational execution and promotional activities for 8x8's rapidly expanding Technology Partner Ecosystem. You will need to work closely with partners and internal teams to streamline content intake, create compelling marketing assets, coordinate internal and external enablement, and maximize the visibility of the integrations that power the 8x8 Technology Partner Ecosystem.
Responsibilities
Partner Content Management
- Develop and manage the process for receiving partner content. Organize provided materials into effective sales enablement tools and web copy for integration pages.Project Coordination
- Initiate the announcement and blog intake process. Facilitate seamless communication between internal stakeholders and partners for any necessary revisions.Launch Execution
- Coordinate announcements of new integrations across internal teams such as social media and other channels, ensuring high visibility and partner engagement.Sales Enablement
- Collaborate with the sales enablement team to create resources that effectively communicate the value of partner integrations to the sales force. Also, scale content to channel partners.Growth Marketing Initiatives
- Identify opportunities to expand partnerships through case studies by working with the customer advocacy team, webinars, and other demand generation content.Program Marketing
- Maintain and refresh program marketing content to ensure its effectiveness and alignment with current partnerships and program strategy.Program Optimization
- develop and operationalize the partner intake process to enable effective sales enablement, compelling website copy, and crisp promotional messaging.Required Qualifications
0-2 years of B2B product marketing, partner marketing, or related field.Proven ability to be self-reliant, proactive, flexible, and manage multiple projects simultaneously in a fast-paced environment.Excellent written and verbal communication skills, with a meticulous attention to detail.Strong public speaker, comfortable with large groups, c-level executives, customers, and partners.Strong understanding of marketing principles, demand generation tactics, and problem-solving skills.Experience with the technology industry with a focus on SaaS or similar fields. Cloud contact centers or AI integrations are a plus.Familiarity with collaboration tools and project management software.A growth-driven, positive mindset.
The compensation range reflects the Company's good faith belief at the time of posting. 8x8 has different base pay ranges for different work locations within the United States, which allows us to pay employees competitively and consistently in different geographic markets. The range above reflects the potential base pay across the U.S. for this role; the applicable base pay range will depend on what ultimately is determined to be the candidate's primary work location. Further, individual base pay depends on various factors, in addition to primary work location, such as complexity and responsibility of role, job duties/requirements, and relevant experience, knowledge, success, education and skills. Base pay ranges are reviewed and typically updated each year. Offers are made within the base pay range applicable at the time. Certain roles are eligible for additional rewards, including discretionary merit increases, bonus and/or stock. Certain roles have the opportunity to earn sales variable compensation incentives based on the terms of the plan and the employee's role.
Salary Ranges:$49,500.00 - $91,250.00
8x8 is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.
For 8x8 jobs located in the US: 8x8 participates in the E-Verify program.
View the Participant Poster in English and Español.
View the Right to Work Poster in English and Español.
We also provide reasonable accommodation to individuals with disabilities in accordance with applicable laws. Learn more or email us at careers@8x8.com (Include "Reasonable Accommodation" in the subject line)
For European Job Applicants our Job Applicant Privacy Notice can be found here.