2019
Sr. Product Marketing Manager - Remote Eligible
2019, Morrisville, North Carolina, United States, 27560
Are you looking for a high energy, strategic, and fast-paced position as a Sr. Product Marketing Manager - Remote Eligible? Join Relias, the company changing lives throughout the world by helping healthcare organizations improve their clinical and financial outcomes!
For 11,000+ health care and human service organizations, Relias helps clients deliver better clinical and financial outcomes by elevating the performance of teams. We help organizations across the continuum of care get better at maintaining compliance, developing staff and promoting consistent, high-quality care. Our platform employs assessments to reveal specific gaps in skills and addresses them with personalized and engaging learning, choosing from 7,000+ online courses that meet accrediting board, state and federal requirements. We are passionate about our products and our clients; what we deliver and the impact we have on the world is truly something you can be proud to represent. Join us and make a difference.
WHAT CAN RELIAS OFFER YOU?
Fantastic health and wellness benefits package, including an outstanding 401k match, a flexible PTO program, and a generous and inclusive parental leave policy. Additionally, Relias pays for the employee portion of the monthly healthcare premium!Flexible work environment with onsite and work from home options – you choose when you want to come into the office!Active Employee Resource Groups open to all employees!Comprehensive onboarding program – a great introduction to our company, customers and culture!Growth and career advancement opportunities!
20%+ annual employee promotion and transfer rateMultiple development program options – leadership development, professional development curriculums, and Nanodegree options in both technology and data scienceProfessional development gained from conference attendance and participation in organizations like NC TechOnsite 321 Coffee Shop providing free coffee and pastries to employees
The Senior Product Marketing Manager (Recruiting Solutions) is responsible for the commercial success of assigned product(s) and go-to-market (GTM) strategies. They are responsible for telling our product story in a way that resonates with consumers and potential buyers. They are a collaborative cross-functional leader who is the glue that connects product strategy to tactics needed for the product to succeed in-market. They take initiative and are an influential marketer who builds consensus and promotes a shared vision for long-term go-to-market strategies that drive business growth.
WHAT YOU’LL BE DOING:
Responsible for market and product expertise in assigned vertical(s) to include collection, documentation and sharing information about the market, competition and buyers:
Conducts buyer and market research in partnership with Relias Market Intelligence, such as user surveys, focus groups, and through direct interaction with the market and buyers (e.g. conferences and trade shows)Applies learnings to product positioning, sales enablement collateral, buyer personas, and GTM strategies
Responsible for GTM success of new products or features assigned to include:
Leading cross-functional teams to strategize and execute GTM initiativesDevelopment and execution of differentiated product positioning, buyer and user personas, and messaging strategiesPartnering with product management and sales to assess appropriate level of GTM engagementDeveloping appropriate GTM campaign plan with demand generation teamEnsuring all key components of pricing, marketing, sales enablement and customer support are planned and successful
Identify in-market needs for existing products or features to include:
Product messaging updates for other team deliverables (e.g., webpage, social, email, events, marketing content, client communication)Audit and update or create enablement collateral, tools and training presentations and materials on product or market trends
Acts as a team coach and mentor for others with the ability to share expertise on one or more core product marketing functions (buyer personas, positioning, etc.).Other duties as assigned.
YOU’VE GOT WHAT IT TAKES IF YOU HAVE:
7+ years of product marketing or other related experiencePrior work in recruiting solutions, preferably programmatic offeringsBachelor’s degree or equivalent work experienceAbility to prioritize with outcome-focused mentalityStrong written and communication story-telling skillsExcellent interpersonal skillsAbility to lead cross-functional teams and projectsCoaching and mentoring skillsApplies strategic thinking and data to decision-makingAbility to present strategic plans and influence senior executivesAbility to travel 10-20% annually
IT WOULD BE NICE IF YOU HAVE:
Past work experience in healthcare or media / digital advertising
Salary Information:
We are targeting a salary of ~$110,000 - $135,000 annually. Relias considers many factors when making an offer including; established salary range, internal budgets, business need, education and years of applicable work experience possessed by the applicant. Further, salary is only one element of our total compensation and benefits package.
Relias is an Equal Opportunity Employer and a Drug-Free workplace
Company: Relias LLC
Country: United States of America
State/Region: North Carolina
City: Morrisville
Postal Code: 27560
Job ID: 271033
For 11,000+ health care and human service organizations, Relias helps clients deliver better clinical and financial outcomes by elevating the performance of teams. We help organizations across the continuum of care get better at maintaining compliance, developing staff and promoting consistent, high-quality care. Our platform employs assessments to reveal specific gaps in skills and addresses them with personalized and engaging learning, choosing from 7,000+ online courses that meet accrediting board, state and federal requirements. We are passionate about our products and our clients; what we deliver and the impact we have on the world is truly something you can be proud to represent. Join us and make a difference.
WHAT CAN RELIAS OFFER YOU?
Fantastic health and wellness benefits package, including an outstanding 401k match, a flexible PTO program, and a generous and inclusive parental leave policy. Additionally, Relias pays for the employee portion of the monthly healthcare premium!Flexible work environment with onsite and work from home options – you choose when you want to come into the office!Active Employee Resource Groups open to all employees!Comprehensive onboarding program – a great introduction to our company, customers and culture!Growth and career advancement opportunities!
20%+ annual employee promotion and transfer rateMultiple development program options – leadership development, professional development curriculums, and Nanodegree options in both technology and data scienceProfessional development gained from conference attendance and participation in organizations like NC TechOnsite 321 Coffee Shop providing free coffee and pastries to employees
The Senior Product Marketing Manager (Recruiting Solutions) is responsible for the commercial success of assigned product(s) and go-to-market (GTM) strategies. They are responsible for telling our product story in a way that resonates with consumers and potential buyers. They are a collaborative cross-functional leader who is the glue that connects product strategy to tactics needed for the product to succeed in-market. They take initiative and are an influential marketer who builds consensus and promotes a shared vision for long-term go-to-market strategies that drive business growth.
WHAT YOU’LL BE DOING:
Responsible for market and product expertise in assigned vertical(s) to include collection, documentation and sharing information about the market, competition and buyers:
Conducts buyer and market research in partnership with Relias Market Intelligence, such as user surveys, focus groups, and through direct interaction with the market and buyers (e.g. conferences and trade shows)Applies learnings to product positioning, sales enablement collateral, buyer personas, and GTM strategies
Responsible for GTM success of new products or features assigned to include:
Leading cross-functional teams to strategize and execute GTM initiativesDevelopment and execution of differentiated product positioning, buyer and user personas, and messaging strategiesPartnering with product management and sales to assess appropriate level of GTM engagementDeveloping appropriate GTM campaign plan with demand generation teamEnsuring all key components of pricing, marketing, sales enablement and customer support are planned and successful
Identify in-market needs for existing products or features to include:
Product messaging updates for other team deliverables (e.g., webpage, social, email, events, marketing content, client communication)Audit and update or create enablement collateral, tools and training presentations and materials on product or market trends
Acts as a team coach and mentor for others with the ability to share expertise on one or more core product marketing functions (buyer personas, positioning, etc.).Other duties as assigned.
YOU’VE GOT WHAT IT TAKES IF YOU HAVE:
7+ years of product marketing or other related experiencePrior work in recruiting solutions, preferably programmatic offeringsBachelor’s degree or equivalent work experienceAbility to prioritize with outcome-focused mentalityStrong written and communication story-telling skillsExcellent interpersonal skillsAbility to lead cross-functional teams and projectsCoaching and mentoring skillsApplies strategic thinking and data to decision-makingAbility to present strategic plans and influence senior executivesAbility to travel 10-20% annually
IT WOULD BE NICE IF YOU HAVE:
Past work experience in healthcare or media / digital advertising
Salary Information:
We are targeting a salary of ~$110,000 - $135,000 annually. Relias considers many factors when making an offer including; established salary range, internal budgets, business need, education and years of applicable work experience possessed by the applicant. Further, salary is only one element of our total compensation and benefits package.
Relias is an Equal Opportunity Employer and a Drug-Free workplace
Company: Relias LLC
Country: United States of America
State/Region: North Carolina
City: Morrisville
Postal Code: 27560
Job ID: 271033