Global Technical Talent
Media Operations & Ad Technology Manager
Global Technical Talent, Newark, New Jersey, us, 07175
Media Operations & Ad Technology Manager
Contract Duration 5+ monthsPay rate up to $76.92 - $86.35/hr
Job Description
Our client is looking for a results-oriented manager in its Marketing/Media team.As a member of the Marketing organization, the Operations Manager leads all aspects of Media Operations and Ad Technology to identify improvements, troubleshoot problems, address inefficiencies, leverage data, and build audiences.You have the ability to drive innovative thinking to enable business growth and efficient conversions across our digital ecosystem.You will have direct hands-on ownership of tools as well as work cross-functionally across Media, Creative, Product, and Technology.The role requires a passion for results, a commitment to action, an attitude that anything is possible, and a relentless focus on the customer.The right candidate will thrive in a highly entrepreneurial, fast-changing, and collaborative environment where people are driven, enthusiastic, collaborative, and not afraid to take risks.Your mission (and ours) is unique and powerful: fill hearts, minds, and souls with premium audio content that enables learning and literate entertainment.
Job Duties:
The position's most critical duties and functions:General Ad Operations and Ad Technology (Adobe AAM, Target, Analytics, Doubleclick, DS3, Kochava, Branch I/O, etc.)Primary lead for Adobe DTM ad tagging in Javascript for the U.S. marketplace (All digital) to track conversions, optimize campaigns, and boost return on investmentUnderstanding concepts of programmatic media, ad serving, ad serving platforms, ad trafficking process, attribution models based on impression, click, IDFA, ADID, etc., basic data security policies/strategies, privacy regulations (such as CCPA, CPRA, GDPR, and etc.), network sniffing tools like Charles proxy, and understanding of network payloads.Understanding of advertising identity space technologies such as Google customer match, Ramp ID, Trade Desk UUID 2.0, and others, and device identifiers such as IDFA, IDFV, ADID, etc, and knowledge on Telecommunication and SKAd network integrations and reporting.Manage MMP day to day operations such as partner configurations, postback setup, tracker creation and QA, traffic verification, data exports, etc.Understanding of cookie-less advertising and cookie consent conceptsUnderstanding of user access management, SSO implementation, LDAP groups, access tokens, etc.Manage audience creation/management, server-to-server and API connections such as CAPI, and offline events sharing.Analyze and troubleshoot technical issues with ad placement trafficking, campaign delivery, 3rd party reporting discrepancies, site ad tags, and creative user flow testingDMP tech setup, infrastructure, cross-device targeting/reporting, CDPManagement of Data OnboardersSite troubleshootingSQL, ETL, knowledge of data transfer via S3, and SFTPDeep linking and DCO conceptsDevelop and oversee quality assurance process to act as the main point of contact cross functionally / cross-agency to ensure website tags are correctly generating relevant traffic and recording conversions accurately within the overall planManage relationships with external media vendors and other partners in the media ops and ad tech space (i.e. agency, attribution partners, etc)Ability to understand and transform business requirements into actionable tech/product requirements for feature developmentsQualificationsBasic Qualifications
Bachelor's degree in Business, Marketing, Engineering, or a related field of study5+ years of experience in media, advertising, or marketing (within the mobile space is a bonus)Experience implementing brand positioning into Marcomm and the customer experienceExperience managing a large budget and forecastingExperience in working with external creative agencies and internal design teamsStrong analytical skills (spreadsheet mastery a must, database experience is a bonus)Strong oral and written communication skills
Preferred Qualifications
MBA or graduate degreeHave worked at a leading brand company or agency managing leading brandsProactive and solutions-orientedEntrepreneurial spirit/ability to try different things with minimal directionEstablished a track record of creativity and innovation
Benefits:
Medical, Vision, and Dental Insurance Plans401k Retirement Fund
About the Company:
Our client is a company whose entrepreneurial spirit with a team of pioneers and inventors who are not afraid to disrupt the status quo and apply an innovative approach to everything they do-from revolutionizing an art form to enacting positive change in the cities and countries in which we operate. As the largest producer of audiobooks in the world, they are passionate about well-composed words that are artfully performed. The company's consistent focus on technological innovation and superior programming has earned them many millions of habituated subscribers.The company's People Principles celebrate who they are and where they have been, and guide the way they work shoulder to shoulder to enhance the lives of their millions of customers. They reflect and apply to everyone who works with our clients. The entrepreneurs and operators, the dreamers and the doers, those who have worked there for 20 years, and those who have arrived in the past few weeks and months.#gtthcr#LI-GTT24-06693
Contract Duration 5+ monthsPay rate up to $76.92 - $86.35/hr
Job Description
Our client is looking for a results-oriented manager in its Marketing/Media team.As a member of the Marketing organization, the Operations Manager leads all aspects of Media Operations and Ad Technology to identify improvements, troubleshoot problems, address inefficiencies, leverage data, and build audiences.You have the ability to drive innovative thinking to enable business growth and efficient conversions across our digital ecosystem.You will have direct hands-on ownership of tools as well as work cross-functionally across Media, Creative, Product, and Technology.The role requires a passion for results, a commitment to action, an attitude that anything is possible, and a relentless focus on the customer.The right candidate will thrive in a highly entrepreneurial, fast-changing, and collaborative environment where people are driven, enthusiastic, collaborative, and not afraid to take risks.Your mission (and ours) is unique and powerful: fill hearts, minds, and souls with premium audio content that enables learning and literate entertainment.
Job Duties:
The position's most critical duties and functions:General Ad Operations and Ad Technology (Adobe AAM, Target, Analytics, Doubleclick, DS3, Kochava, Branch I/O, etc.)Primary lead for Adobe DTM ad tagging in Javascript for the U.S. marketplace (All digital) to track conversions, optimize campaigns, and boost return on investmentUnderstanding concepts of programmatic media, ad serving, ad serving platforms, ad trafficking process, attribution models based on impression, click, IDFA, ADID, etc., basic data security policies/strategies, privacy regulations (such as CCPA, CPRA, GDPR, and etc.), network sniffing tools like Charles proxy, and understanding of network payloads.Understanding of advertising identity space technologies such as Google customer match, Ramp ID, Trade Desk UUID 2.0, and others, and device identifiers such as IDFA, IDFV, ADID, etc, and knowledge on Telecommunication and SKAd network integrations and reporting.Manage MMP day to day operations such as partner configurations, postback setup, tracker creation and QA, traffic verification, data exports, etc.Understanding of cookie-less advertising and cookie consent conceptsUnderstanding of user access management, SSO implementation, LDAP groups, access tokens, etc.Manage audience creation/management, server-to-server and API connections such as CAPI, and offline events sharing.Analyze and troubleshoot technical issues with ad placement trafficking, campaign delivery, 3rd party reporting discrepancies, site ad tags, and creative user flow testingDMP tech setup, infrastructure, cross-device targeting/reporting, CDPManagement of Data OnboardersSite troubleshootingSQL, ETL, knowledge of data transfer via S3, and SFTPDeep linking and DCO conceptsDevelop and oversee quality assurance process to act as the main point of contact cross functionally / cross-agency to ensure website tags are correctly generating relevant traffic and recording conversions accurately within the overall planManage relationships with external media vendors and other partners in the media ops and ad tech space (i.e. agency, attribution partners, etc)Ability to understand and transform business requirements into actionable tech/product requirements for feature developmentsQualificationsBasic Qualifications
Bachelor's degree in Business, Marketing, Engineering, or a related field of study5+ years of experience in media, advertising, or marketing (within the mobile space is a bonus)Experience implementing brand positioning into Marcomm and the customer experienceExperience managing a large budget and forecastingExperience in working with external creative agencies and internal design teamsStrong analytical skills (spreadsheet mastery a must, database experience is a bonus)Strong oral and written communication skills
Preferred Qualifications
MBA or graduate degreeHave worked at a leading brand company or agency managing leading brandsProactive and solutions-orientedEntrepreneurial spirit/ability to try different things with minimal directionEstablished a track record of creativity and innovation
Benefits:
Medical, Vision, and Dental Insurance Plans401k Retirement Fund
About the Company:
Our client is a company whose entrepreneurial spirit with a team of pioneers and inventors who are not afraid to disrupt the status quo and apply an innovative approach to everything they do-from revolutionizing an art form to enacting positive change in the cities and countries in which we operate. As the largest producer of audiobooks in the world, they are passionate about well-composed words that are artfully performed. The company's consistent focus on technological innovation and superior programming has earned them many millions of habituated subscribers.The company's People Principles celebrate who they are and where they have been, and guide the way they work shoulder to shoulder to enhance the lives of their millions of customers. They reflect and apply to everyone who works with our clients. The entrepreneurs and operators, the dreamers and the doers, those who have worked there for 20 years, and those who have arrived in the past few weeks and months.#gtthcr#LI-GTT24-06693