Orlando Health
Sr Service Line Marketing Manager
Orlando Health, Orlando, Florida, us, 32885
Position Summary
The Senior Service Line Marketing Manager serves as a leader in the service line marketing area and is responsible for managing and executing successful implementation of marketing plans and promotions across a wide range of digital and traditional channels to increase engagement and drive revenue.
Responsibilities• Serves as a marketing manager for the assigned service lines, facility or designated area.• Serves as a mentor and resource to Service Line Marketing Managers.• Developsstrategic integrated marketing plansthat are aligned with the organization's business goals. Effectively uses market research to quantify initiatives and goals.• Directly meets and communicates with Service Line team membersto identify, document, and report all aspects of their respective service line to be used for marketing planning and execution.• Managesthe implementation of the marketing plans, digital and traditional which may include physician relations; print, broadcast, digital and out of home advertising; direct mail and businessto businessinitiatives; media relations; video production;special events; website;social media and collateral development.• Works with advertising/marketing agencies and artiststo develop logos, collateral material and advertising campaignscto successfully package services and facilities within the corporate graphic guidelines.• Contributesto campaign-related Customer Relationship Management(CRM) database initiativessuch asimplementing lifecycle strategies, marketing automation, identifying userscoring needs and leveraging dynamic messaging to optimize campaign responsiveness.• Facilitatesthe promotion of new products and enhances existing productsin core service linesincluding cardiovascular,orthopedics, oncology,trauma, neuroscience, obstetrics, gynecology, and pediatrics.• Creates and crafts marketing content and materialsto be utilized for various elements of marketing initiatives, with focus on maximizing conversion rates and Return on Investment(ROI) from campaignsthrough measurement.• Analyzes and reports out performance of campaigns and marketing/database trends/metrics.• Evaluates plans and programs to determine if the goals/objectives were met, including Return on Investment.• Manages department interns to provide valuable learning experience for the intern.• Manages relationship with external vendors and ensures the vendor is providing a great value to Orlando Health and upholding its brand standards.• Manages and helps to develop departmental budget; proficiency with Orlando Health's financial management tool.• Maintainsrecords and reports that are necessary for the Director of Marketing and Sales.• Ensures excellent customerservice and working relationship with key administrators, team members, physicians, customers, vendors and community leaders
Qualifications
Education/TrainingBachelor degree in marketing, advertising, mass communications or related field isrequired. Proven track record developing and executing integrated marketing plans.
Education/TrainingBachelor degree in marketing, advertising, mass communications or related field isrequired. Proven track record developing and executing integrated marketing plans.
The Senior Service Line Marketing Manager serves as a leader in the service line marketing area and is responsible for managing and executing successful implementation of marketing plans and promotions across a wide range of digital and traditional channels to increase engagement and drive revenue.
Responsibilities• Serves as a marketing manager for the assigned service lines, facility or designated area.• Serves as a mentor and resource to Service Line Marketing Managers.• Developsstrategic integrated marketing plansthat are aligned with the organization's business goals. Effectively uses market research to quantify initiatives and goals.• Directly meets and communicates with Service Line team membersto identify, document, and report all aspects of their respective service line to be used for marketing planning and execution.• Managesthe implementation of the marketing plans, digital and traditional which may include physician relations; print, broadcast, digital and out of home advertising; direct mail and businessto businessinitiatives; media relations; video production;special events; website;social media and collateral development.• Works with advertising/marketing agencies and artiststo develop logos, collateral material and advertising campaignscto successfully package services and facilities within the corporate graphic guidelines.• Contributesto campaign-related Customer Relationship Management(CRM) database initiativessuch asimplementing lifecycle strategies, marketing automation, identifying userscoring needs and leveraging dynamic messaging to optimize campaign responsiveness.• Facilitatesthe promotion of new products and enhances existing productsin core service linesincluding cardiovascular,orthopedics, oncology,trauma, neuroscience, obstetrics, gynecology, and pediatrics.• Creates and crafts marketing content and materialsto be utilized for various elements of marketing initiatives, with focus on maximizing conversion rates and Return on Investment(ROI) from campaignsthrough measurement.• Analyzes and reports out performance of campaigns and marketing/database trends/metrics.• Evaluates plans and programs to determine if the goals/objectives were met, including Return on Investment.• Manages department interns to provide valuable learning experience for the intern.• Manages relationship with external vendors and ensures the vendor is providing a great value to Orlando Health and upholding its brand standards.• Manages and helps to develop departmental budget; proficiency with Orlando Health's financial management tool.• Maintainsrecords and reports that are necessary for the Director of Marketing and Sales.• Ensures excellent customerservice and working relationship with key administrators, team members, physicians, customers, vendors and community leaders
Qualifications
Education/TrainingBachelor degree in marketing, advertising, mass communications or related field isrequired. Proven track record developing and executing integrated marketing plans.
Education/TrainingBachelor degree in marketing, advertising, mass communications or related field isrequired. Proven track record developing and executing integrated marketing plans.