Hexagon Asset Lifecycle Intelligence
SEO Manager (Remote - US)
Hexagon Asset Lifecycle Intelligence, Madison, Alabama, United States, 35756
ResponsibilitiesHexagon's Asset Lifecycle Intelligence division (Hexagon)
is seeking a SEO Manager to join the Global Digital Marketing team within the Global Demand Center. In this Individual Contributor role, the selected candidate will work collaboratively and cross-functionally with the marketing team to drive strategy and support the tactical deployment of our SEO efforts. The ideal candidate will have a passion for B2B SEO strategies, digital marketing programs and exhibit a strong sense of ownership, bias for action, and superior communication skills; be willing to roll up your sleeves to get the job done.
Own, lead, and collaborate with global in-house team, external agencies, and key partners to deliver best-in-class results for all SEO programs
Define performance & optimization processes, SLAs, and best practices across SEO programs
Conduct comprehensive keyword research to identify relevant and high-performing keywords for our industry and target audience.
Collaborate with content creators to develop SEO-friendly content that resonates with our audience and supports our SEO goals.
Optimize website content, including meta tags, headers, and images, to improve search engine rankings and user experience.
Monitor key SEO metrics, such as organic traffic, keyword rankings, and backlink profile, and provide regular performance reports to the marketing team
Applying those insights to develop strategic recommendations in the form of presentations, strategic frameworks, and informed POVs
Perform regular audits to identify technical issues affecting site performance and implement solutions to improve site speed, crawlability, and indexability.
Work cross-functionally with the web team to develop, lead, and execute SEO strategies and roadmap that leverage data-driven insights with key business partners across the organization
Function as the subject matter expert on the global marketing team for digital and multilingual SEO providing thought leadership across the organization
Attend additional training, conferences, and events as necessary to stay up to speed on technology and best practices and educate the entire marketing team on digital and SEO industry trends
Work proactively with departments across the organization to explore and identify ways to leverage traditional, digital, and social media to help support department campaigns, initiatives, goals, and objectives
Qualifications
Bachelor’s Degree
5-7+ years of SEO or search marketing experience with B2B, you are considered an “expert” by your peers
Proven experience as an SEO Specialist or similar role
Deep experience in every facet of SEO: technical SEO, on-page factors, user experience, site performance, and link building
Proficiency in SEO tools such as Google Analytics, Google Search Console, BrightEdge or similar tool
Strong analytical skills and the ability to interpret data to drive actionable insights
Experience with multilingual website and SEO strategies
Excellent written and verbal communication and data presentation skills, including an ability to effectively communicate with both business and technical teams
Deep understanding of how search engines crawl, render, index, and rank web pages
Knowledge of HTML, CSS, JavaScript/modern JS Frameworks and how they impact SEO
SQL Knowledge is a plus
Excellent analytical skills with demonstrated experience turning data into actionable insight
Detail-oriented with a passion for staying updated on the latest SEO trends and technologies
Self-motivated and able to work independently, as well as part of a team
Detail-oriented with strong project management skills
Hexagon will not sponsor applicants for a work visa for this position.
#LI-REMOTE #LI-RM
is seeking a SEO Manager to join the Global Digital Marketing team within the Global Demand Center. In this Individual Contributor role, the selected candidate will work collaboratively and cross-functionally with the marketing team to drive strategy and support the tactical deployment of our SEO efforts. The ideal candidate will have a passion for B2B SEO strategies, digital marketing programs and exhibit a strong sense of ownership, bias for action, and superior communication skills; be willing to roll up your sleeves to get the job done.
Own, lead, and collaborate with global in-house team, external agencies, and key partners to deliver best-in-class results for all SEO programs
Define performance & optimization processes, SLAs, and best practices across SEO programs
Conduct comprehensive keyword research to identify relevant and high-performing keywords for our industry and target audience.
Collaborate with content creators to develop SEO-friendly content that resonates with our audience and supports our SEO goals.
Optimize website content, including meta tags, headers, and images, to improve search engine rankings and user experience.
Monitor key SEO metrics, such as organic traffic, keyword rankings, and backlink profile, and provide regular performance reports to the marketing team
Applying those insights to develop strategic recommendations in the form of presentations, strategic frameworks, and informed POVs
Perform regular audits to identify technical issues affecting site performance and implement solutions to improve site speed, crawlability, and indexability.
Work cross-functionally with the web team to develop, lead, and execute SEO strategies and roadmap that leverage data-driven insights with key business partners across the organization
Function as the subject matter expert on the global marketing team for digital and multilingual SEO providing thought leadership across the organization
Attend additional training, conferences, and events as necessary to stay up to speed on technology and best practices and educate the entire marketing team on digital and SEO industry trends
Work proactively with departments across the organization to explore and identify ways to leverage traditional, digital, and social media to help support department campaigns, initiatives, goals, and objectives
Qualifications
Bachelor’s Degree
5-7+ years of SEO or search marketing experience with B2B, you are considered an “expert” by your peers
Proven experience as an SEO Specialist or similar role
Deep experience in every facet of SEO: technical SEO, on-page factors, user experience, site performance, and link building
Proficiency in SEO tools such as Google Analytics, Google Search Console, BrightEdge or similar tool
Strong analytical skills and the ability to interpret data to drive actionable insights
Experience with multilingual website and SEO strategies
Excellent written and verbal communication and data presentation skills, including an ability to effectively communicate with both business and technical teams
Deep understanding of how search engines crawl, render, index, and rank web pages
Knowledge of HTML, CSS, JavaScript/modern JS Frameworks and how they impact SEO
SQL Knowledge is a plus
Excellent analytical skills with demonstrated experience turning data into actionable insight
Detail-oriented with a passion for staying updated on the latest SEO trends and technologies
Self-motivated and able to work independently, as well as part of a team
Detail-oriented with strong project management skills
Hexagon will not sponsor applicants for a work visa for this position.
#LI-REMOTE #LI-RM