Search Engine Optimization (SEO) Specialist

Company BackgroundWe are not your average exotic car rental company, and no two days are the same. We often work with world famous celebrities, artists, athletes, and influencers. We are often the first company in the nation to offer brand new exclusive vehicles.We give people the opportunity to drive their dream cars on a daily basis. The pure joy felt when our clients turn on their first Lamborghini rental is incredibly rewarding. This interaction literally drives us to continually improve and expand.The exotic car rental Miami and luxury car rental industry is based on two basic criteria: selection and service. Our customer care and services have evolved and improved over the years of operation. They can find answers to many unanswered queries and questions without delays. Since our customer service does not need to go through the complicated policies of a global chain, they are simple and effective to answer. Our attention to detail and passion for customer service coupled with the nation's largest exotic car rental Miami and luxury car rental fleet is why we are so successful.Role ResponsibilitiesUnderstand business objectives and align SEO strategy to meet these objectives and goalsConduct extensive reviews and provide recommendations to enhance website standing in natural search listings.Identify and map keywords to guide content development strategyProvide strategic and technical directions for web analytics solution implementationPerform ongoing keyword discovery, expansion, and optimizationResearch and implement search engine optimization recommendationsDevelop and implement link building strategyRecommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywordsOptimizing copy and landing pages for search engine optimizationPerform ongoing keyword research including the discovery and expansion of keyword opportunitiesResearch and implement content recommendations for organic SEO successDevelop link building and outreach/public relation strategies for clientsIdentify schema markup opportunities to enhance search engine visibility and rich snippets.Work with Web Dev team to fix crawl errors, core web vitals and other technical SEO needsWork with Content Marketing team to develop and promote impactful SEO contentReporting and analytics, including data analysis and creating monthly performance reportsStay on top of search trends and algorithm updates that might impact site performanceEducate colleagues on SEO best practices, expectations, and value of SEO effortsWhat We OfferAn environment that encourages networking and collaboration across clients and other functions of the businessesActive engagement with expert internal team members to improve skill sets and career developmentA great team that values talent, integrity, hard work, and familySkill training opportunities and portfolio built up$5,000.00 performance-based bonus after one year with the companyThe candidate needs to be a leader in developing innovative ways of improving client rankings and visibility in search engines and be able to execute and enhance the SEO/SEM marketing approach. This role will be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks.Candidates should possess a thorough understanding of the search engine marketing industry, ranging from day-to-day tasks (keyword research and analysis, site audits, content audits, etc) to defining and implementing strategic components (SEO reviews, user analysis, keyword targeting models).Candidate Qualifications:5+ years relevant SEO experience with proven track record of impactful campaignsExpert-level understanding of technical and content elements that impact organic search performance rankingsIn-depth experience with website analytics tools (e.g, Google Analytics, Adobe Analytics, etc.)Working knowledge of HTML, CSS, and JavaScript development and constraintsKnowledge of ranking factors and search engine algorithmsUp to date with the latest trends and best practices in SEO and SEMBachelor's degree in marketing or related field is preferredExperience using Google Analytics, Search Console, Ahrefs, Moz and other SEO toolsExperience working with AI tools for production efficiency and positive SEO impactExperience working within WordPress is highly preferredHigh level of analytical and critical thinking skills as well as creative problem skillsWorking knowledge of PPC, social media, email marketing and web development is a big plusSeniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketing, Advertising, and OtherIndustriesSoftware Development, Advertising Services,Technology,Communications Services,Information and Internet, and International Trade and Development