The Related Group
Marketing Manager
The Related Group, Miami, Florida, us, 33222
The Related Group has enhanced skylines with iconic developments characterized by innovative design, enduring quality, and including living. From luxury high-rise condominiums to more affordable developments, the Related Group’s distinctive brand of culture, design, and lifestyle-infused properties continues to revitalize urban neighborhoods. To date, Related has built and managed more than 100,000 condominium and apartment residences that are meticulously designed with finishes and amenities that transform buildings into vibrant residential environments. Related offers competitive compensation, excellent benefits, and a work environment that encourages everyone to be their authentic selves.
Job Responsibilities include but are not limited to:
Develop and execute strategic marketing plans for multiple projects from start to finish, utilizing all platforms to increase traffic and salesOversee the marketing for each division of the Related Group including Condominiums, Apartment Rentals/Mixed-Use, Affordable, Corporate and InternationalCreate marketing budgets to support all marketing initiatives throughout all project stagesBuild and oversee brand positioning, creative direction, and design across marketing channelsCoordinate copywriting and proofreading for all marketing collateralManage PR agency, media plans and advertising campaignsImplement marketing initiatives for each project including brochures, sales presentations, ads, promotional items, buyer gifts, eblasts, websites, location maps, signage, photography, video, and print productionCollaborate with digital marketing manager for digital project updates; familiarity with SEO, SEM, display ads, email marketing, website and social mediaPlan and implement event marketing, logistics and production for all property events, expositions, and sales tripsObtain and oversee local partnership opportunities and community relations for each projectDevelop appropriate measurement tools to monitor the effectiveness and overall success of various marketing effortsQualifications:
BA or BS degree with emphasis in marketing, public relations or mass communication4 – 6 years previous experience in strategic marketing, project management, event coordination, media relations, advertising and digital marketingKnowledge of real estate marketing a plusOpen to occasional travelBi-lingual: SpanishSkills:
Excellent interpersonal, communication, selling, and negotiation skillsSuperior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to successFlexibility to work varied schedules including weekends, evenings and holidaysAbility to handle multiple projects simultaneously and think strategicallyAbility to communicate with all levels within the organization and ability to work and learn independentlyCreative and innovative approach to solving problems and resolving issuesBenefits as a Related Employee:
Base Salary and Performance bonusMedical, dental, vision, legal services, flexible spending account.Employer Match Commuter Benefits.The benefits package includes 100 percent employer-paid life and disability insurance.Employer Matching 401k.Upward MobilityEmployee Engagement and Wellness programs.Company-paid Vacation, Sick, Personal, and Holiday Time.Opportunities for Professional Development and Tuition Reimbursement.
The Related Group is proud to be an Equal Opportunity Employer.
We are a Drug-Free Workplace.
Job Responsibilities include but are not limited to:
Develop and execute strategic marketing plans for multiple projects from start to finish, utilizing all platforms to increase traffic and salesOversee the marketing for each division of the Related Group including Condominiums, Apartment Rentals/Mixed-Use, Affordable, Corporate and InternationalCreate marketing budgets to support all marketing initiatives throughout all project stagesBuild and oversee brand positioning, creative direction, and design across marketing channelsCoordinate copywriting and proofreading for all marketing collateralManage PR agency, media plans and advertising campaignsImplement marketing initiatives for each project including brochures, sales presentations, ads, promotional items, buyer gifts, eblasts, websites, location maps, signage, photography, video, and print productionCollaborate with digital marketing manager for digital project updates; familiarity with SEO, SEM, display ads, email marketing, website and social mediaPlan and implement event marketing, logistics and production for all property events, expositions, and sales tripsObtain and oversee local partnership opportunities and community relations for each projectDevelop appropriate measurement tools to monitor the effectiveness and overall success of various marketing effortsQualifications:
BA or BS degree with emphasis in marketing, public relations or mass communication4 – 6 years previous experience in strategic marketing, project management, event coordination, media relations, advertising and digital marketingKnowledge of real estate marketing a plusOpen to occasional travelBi-lingual: SpanishSkills:
Excellent interpersonal, communication, selling, and negotiation skillsSuperior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to successFlexibility to work varied schedules including weekends, evenings and holidaysAbility to handle multiple projects simultaneously and think strategicallyAbility to communicate with all levels within the organization and ability to work and learn independentlyCreative and innovative approach to solving problems and resolving issuesBenefits as a Related Employee:
Base Salary and Performance bonusMedical, dental, vision, legal services, flexible spending account.Employer Match Commuter Benefits.The benefits package includes 100 percent employer-paid life and disability insurance.Employer Matching 401k.Upward MobilityEmployee Engagement and Wellness programs.Company-paid Vacation, Sick, Personal, and Holiday Time.Opportunities for Professional Development and Tuition Reimbursement.
The Related Group is proud to be an Equal Opportunity Employer.
We are a Drug-Free Workplace.